With the accelerated integration of finance and technology, financial service application scenarios will become increasingly abundant, and the rich financial service application scenarios under cross-border cooperation can broaden the breadth and depth of customer services.

Relevant research points out that in the future, banks’ financial service delivery venues will gradually shift from physical outlets to various life consumption scenarios.

The evolution of this trend has also made it possible for banks and other financial institutions to create convenient consumer services for users and build a financial ecosystem that benefits the people.

The "Xiaopu Huihua" merchant alliance platform officially launched by Pudong Development Credit Card in November last year has provided users with diversified life services of food, clothing, housing, transportation and entertainment through strong alliances and cross-border connections with high-quality offline merchants across the country.

It has improved the efficiency of financial services in life and created a new financial ecosystem that benefits the people.

It is reported that the Pudong Development Credit Card "Xiaopu Huihua" merchant alliance is committed to creating strong discounts that last for a long time.

In addition to common food coupons, full discounts and other preferential forms, the most distinctive feature of the "Xiao Pu Huihua" merchant alliance is that it is the first domestically launched 3% cashback on domestic consumption, and at the same time, you can enjoy an additional 3 times the points.

The huge discounts quickly attracted a large number of users.

Moreover, the "Eka Koura" merchant alliance offers half-price products every week, with non-stop promotional activities. A large number of long-lasting discounts and benefits make users fully satisfied.

The "Eka Koura" merchant alliance unites high-quality merchant resources such as Cartier, KFC, Pizza Hut, and Nike to fully penetrate users' food, drink, entertainment, Tesco and other fields.

Pudong Development knows that to truly cultivate loyal users and retain them, brands need to provide users with real and lasting conveniences and benefits.

The "Xiao Pu Huihua" merchant alliance has undoubtedly achieved this.

The "Xiaoura Huihua" merchant alliance provides continuous benefits, which not only improves user experience, but also helps users to gain brand recognition for Pudong Development Credit Card and effectively cultivate users' usage habits.

Behind the attraction of benefits is the precise positioning of the platform for users in the era of big data marketing.

Relying on the smart life map function and based on the user's real-time positioning, the "Eka Koura" merchant alliance can directly display active merchants near the city where it is located.

Users can view and purchase merchant preferential rights directly on the map mode, which is very intuitive and convenient.

This precise user positioning achieves effective access to users and lays a solid foundation for the "Xiaoura Huihua" merchant alliance marketing activities.

In terms of user scope, the "Eka Koura" merchant alliance not only serves cardholders, but also expands its service boundaries to non-cardholders.

According to reports, the "Xiao Pu Huihua" merchant alliance is also open to non-cardholders of Shanghai Pudong Development Credit Card.

Non-cardholders who download the Pudong Xiben APP and choose the "Xiaopu Huihua" merchant alliance can also enjoy real-time location of surrounding merchant services, which not only helps non-card holders convert into cardholders, but also brings more to Pudong Credit Card

The user base also helps Pudong Development Credit Card to attract more loyal fans.

This innovation also broadens the service and marketing boundaries of Pudong Development Credit Card, and expands the portrait of previous users.

From "reaching users, trapping users, and finally benefiting users", Pudong Development Bank Credit Card allows users to enjoy real welfare benefits, successfully builds a financial ecosystem that benefits the people, and achieves the brand's expansion of user base and transaction volume, and merchant pull.

A win-win situation in terms of turnover, user experience, benefits and quality of life improvement.