what is the medium

information comes from the intermediary with the information receiver, which is called the medium. For example, in a speech, the speaker is the source of information, and the person who listens to the speech is the receiver of information. Information is transmitted from the speaker to the person who listens to the speech through the air. In this process, the air plays the role of a medium.

Media is information

From the perspective of social development, the truly meaningful and valuable "information" is not the content of communication in different times, but the nature of the communication tools used in this era, the possibility it created and the social changes it brought.

how to understand it? In primitive society, people rely on spoken language to communicate, and spoken language is the main media. Because of people's hearing limitation, everyone lives in a narrow space and keeps close contact with each other. (close range)

With the appearance of printing, human beings have changed from the original ear society to the present eye society, that is to say, the way people receive information has changed from oral communication and ears to eyes. This direct change makes people's communication no longer based on physical space, so people can go to further regions. Everyone's distance becomes farther and farther (distance becomes farther and farther)

The electronic media behind the print media has turned the reception of information into the use of eyes and ears, which has greatly changed people's living conditions. In such a society, all kinds of information transmission has become more intuitive and it is easy for people to feel in it. Under this impetus, even though people in the world are everywhere, it has shortened our real feeling distance.

from the above process, we can easily find that with the development of the media, people's distance has changed from near to far and then to near, and it is the change in the form of the media that brings such changes to society, not the content spread by the media. Therefore, in social development, the truly meaningful information is the media.

Media is an extension of the human body

I want to introduce this part through an example. I prefer to eat all kinds of delicious food. What about when I brush this headline food video in the middle of the night? But after watching this video, I have the idea of eating.

Actually, I didn't want to eat in my mind, but after touching the media of video, I felt a sense of taste and touch for eating. Let's look back carefully. Whether we heard what others said or read a book in our life, we all felt one way or another after touching the media. This feeling originated from the media and then extended to ourselves to produce various feelings. So the media is an extension of the human body.

And we can also find that in fact, the media can completely change what people know, hear and feel in the process of expressing their feelings, so they can also change people's behavior. This also explains the feasibility of our content e-commerce or media e-commerce well.

the connection between the two

is there any connection between them after these two parts are finished? With the development of electronic media, the development of the film industry is also changing with each passing day, from the previous 2D to the present 3D, 4D and 5D. All filmmakers are scrambling to shoot films with better picture quality and let the audience be there. This is because they have taken into account the feelings of the viewers. Avatar and other films with 3D images have given the audience a better experience and tasted the sweetness, so they will support the development of better film forms. Under the impetus of such an audience,

Similarly, the media in life are constantly developing in a better direction like movies, and the media is an extension of the human body, which just gives a definition to this "good" and can bring people a diversified sensory experience. So to some extent, these two parts are an inseparable whole.

Let's go back to a question that my senior brother said before. Why will video be the development form of the next media in the end? Quite simply, compared with the previous articles and atlases, the video brings viewers more diverse feelings, such as touch, hearing and vision. In this case, video can change people's behavior more.