Hot pot is an original Chinese delicacy with a long history and is a food suitable for all ages.
The convenient, fast and popular features of hot pot catering are accepted and loved by consumers. There are Chongqing hot pot, which is famous for its "numbing, spicy and hot", southern hot pot, northern hot pot and new hot pot, which are mainly represented by mutton-boiled mutton.
In recent years, the market size of my country's hot pot industry has increased year by year, with an average annual compound growth rate of 11.34%.
In 2019, the market size of the hot pot industry was nearly 529.5 billion yuan, and the total number of hot pot restaurants was nearly 350,000.
my country's hot pot is mainly dominated by Sichuan and Chongqing hot pot. Sichuan and Chongqing hot pot accounts for 64% of the overall hot pot market. It is mainly dominated by brands such as Haidilao, Dezhuang, Xiabu Xiabu, Xiaolongkan, and Liu Yishou. The top 5 cumulative market shares in the industry is 7.2%.
The consumer groups in my country's hot pot industry are mainly concentrated in the age group of 21-30, and their incomes are concentrated in the range of 3,000-10,000 yuan.
The market size of my country's hot pot industry is growing year by year, with an average annual compound growth rate of 11.34%. In 2019, the market size of the hot pot industry was nearly 529.5 billion yuan. According to statistics, the market size of my country's hot pot industry generally showed a year-by-year growth trend from 2013 to 2018, with an average annual compound growth rate of 11.34%. The speed reaches 11.34%.
In 2018, the market size of my country's hot pot industry was 481.4 billion yuan, a year-on-year increase of 10.36%.
From 2013 to 2018, the growth rate of my country's hot pot industry showed a slow decline year by year, but still remained above 10%. It is initially estimated that my country's hot pot industry will maintain a relatively stable growth rate in 2019, with a market size of about 529.5 billion yuan.
The total number of hot pot restaurants in my country is increasing year by year. In 2019, there were nearly 350,000 hot pot restaurants. According to statistics, the total number of hot pot restaurants in my country is increasing year by year.
It increased from 230,000 in 2013 to 300,000 in 2017, with an average annual growth of 6.9%.
Preliminary estimates are that the growth trend will continue in 2019, with the total number of hot pot restaurants reaching nearly 350,000.
my country's hot pot is mainly Sichuan and Chongqing hot pot, which accounts for 64% of the overall hot pot market. In 2018, my country's hot pot is mainly Sichuan and Chongqing hot pot. Sichuan and Chongqing hot pot accounts for 64% of the overall hot pot market, which is much higher than northern hot pot. and other hotpots.
Northern hot pot accounts for 14% of the overall hot pot market, and Cantonese hot pot accounts for 12% of the overall hot pot market.
my country's hot pot industry is mainly dominated by Haidilao, Dezhuang, Xiabuxiabu, Xiaolongkan and Liuyishou. The cumulative market share of the top 5 in the industry is 7.2%. In 2018, my country's hot pot industry is mainly dominated by Haidilao, Dezhuang, Xiabuxiabu, Xiaolongkan and Liu Yishou are the main ones.
Among them, Haidilao's market share is 3.4%, which is much higher than other brands; Dezhuang and Xiabuxiabu's market share are both 1.0%; Xiaolongkan and Liu Yishou's market share are both 0.9%.
According to statistics, the consumer group of my country's hot pot industry is mainly concentrated in the age group of 21-30 years old, and the income is concentrated in 3,000-10,000 yuan.
Among them, the proportion of hot pot consumers aged 21-25 is 25.17%, the proportion of hot pot consumers aged 26-30 is 27.92%; the proportion of hot pot consumers aged 3000-5000 yuan is 27.50%, and the proportion of hot pot consumers aged 5000-10000 yuan is 36.08%.