Editor-in-Chief: Many Meng Xin Xiaobai were full of motivation when they started to run Little Red Books. After persisting for a while, they began to worry about topics and data, and finally they went away. Is there really a big gap between ordinary people and professional bloggers? Don't! As long as we continue to work hard to export and learn professional operational knowledge, it is not an idiotic dream to go from amateurs to bloggers. With the help of the background data of Xiaohongshu, this paper shares the kol fast professional dry goods of Xiaohongshu, and teaches you to number quickly from 0 to 1. First, make sure the account is in the little red book. First locate the account. Please make sure to find the account! You need to clearly let potential fans and users know: who are you, what can you offer, and what is unique about you? For example, blogger @ A Fish Bottle account analysis: From the comments and annotations on the homepage, we can clearly and accurately know that she is a beauty blogger, focusing on sharing beauty tutorials, interspersed with styling and skin care sharing. At the same time, the blogger is characterized by oily skin, dark circles and deep lips, and Sichuan dialect is also her unique identification label. Digital Little Red Book, Little Fish Bottle Master Homepage, Little White Seven. The first step: find the industry track you are good at, determine the account positioning, attract vertical and accurate fans, and enhance the competitiveness and recognition of the account. Second, the taboo to find the operation of Little Red Book on the benchmark account is to build a car behind closed doors, and almost no one reads and likes the hard-written notes. There are thousands of little red books kol on the market, so we don't need to bury our heads in thought. We can imitate and re-create popular notes with the help of popular people on the platform. Quick access to benchmark account number: With the help of talent ranking data, you can view talent ranking data of different industries and categories in different time dimensions of day/week/month, and support one-click export by excel. Map, Thousand Melons Data-Talent Ranking can mine 10 the most valuable benchmark accounts, and analyze their account contents, from personnel design, content, topic selection, explosions, fans, and ways of realizing, to title writing, cover shooting, and copywriting, with all-round deconstruction, imitation, and innovation. Third, mining platform hotspots Like all new media platforms, mining hotspots and chasing hotspots are essential skills for operations. So, how to quickly capture the community hotspots of Xiaohongshu platform? From inside the station to outside the station, the entrances of the five channels have smoothed out the hot spots of the little red book platform. 1. Little Red Book Note Inspiration Center Open the Little Red Book APP Creation Center and click on the note inspiration. There are recent hot notes on the platform officially organized by Xiaohongshu. You can choose the industry where the account is located and create content in combination with hotspots. Little red book 2. Xiaohongshu data analysis platform: Thousand Melons-Hot Notes provides us with hot note data of different industries of Xiaohongshu brands in different time spans. On the one hand, we can tap the platform hotspots according to the recent hotspot notes, taking skin care as an example. Recent skin care focuses: whitening, novice skin care and dry skin care products are highly concerned, so bloggers who locate the skin care industry can output in these directions; On the other hand, you can also summarize the hot notes in recent years 1 year, and grasp the trends that users pay attention to in advance. Digital data-hot notes 3. Little Red Book Data Analysis Platform: Thousand Melons-Real-time Notes List provides us with real-time hot notes and low-powder notes, and hot notes are time-sensitive. If you have similar creative content notes, please post them as soon as possible. At the same time, it also provides real-time hot business notes, from which you can learn how successful bloggers balance the tonality of business and personal accounts and create business notes that brands and users like. Figure-thousand melon data-real-time notes at a glance 4. Xiaohongshu data analysis platform: Qiangua-Hot Search List provides us with the growth data of Xiaohongshu hot search words in real time. We can see that "377 Whitening Essence, Cold-proof Wear, KFC Family Bucket" are the top hot words this week, and related skin care bloggers, whitening bloggers, wear bloggers, food bloggers and shop-exploring bloggers can all search from the hot search list. Digital data-5 th in the hot search list. Little Red Book Data Analysis Platform: Thousands of Melons-Hot Topics The hot spots of Little Red Book Platform emerge one after another, and users' concerns change accordingly. Hot topics can provide us with real-time rising and changing platform hot topic data. When the number of topics continues to grow, we need to throw out ideas in time, such as food bloggers, shop-exploring bloggers and wearing bloggers, and we can add fire to the topic spread of "summer market, honey snow ice city, sea fishing and dopamine emotional wearing". Digital data-hot topic If Meng Xin Xiaobai wants to get the number quickly in Xiaohongshu, he might as well follow the method introduced in this article, and there will be surprises if he insists on the output ~