The main reason is that if this time-honored authentic delicacy opens stores everywhere, there will simply not be so many people to copy it. Even if it is copied, the quality control will not be controlled at all, which will eventually lead to the products of many stores not being unified. The so-called time-honored brand

The authenticity will disappear. The reason why time-honored authentic food is time-honored is because of family inheritance, especially in Taiwan’s catering industry. A small restaurant can be passed down for several generations.

"Sales of chive boxes have doubled," said Gong, the manager of Huguosi Snacks in Dongcheng District, Beijing.

Huguosi Snacks is a well-known time-honored chain restaurant in Beijing. It has been operating for more than half a century and its signature dim sum and noodles are widely praised.

Manager Gong said that he has been working in Huguo Temple for ten years and was recently transferred to manage this newly opened branch. The business performance has improved rapidly in recent months, and there are one to two hundred takeout orders every day, accounting for almost three-thirds of the total.

One-third of the turnover, even though it has been some time since Gu Ailing became a hot spot, the daily sales of Leek Box are still higher than usual.

There has been no shortage of star companies in the catering industry in recent years, and 2021 will be the most active year for related capital operations. Compared with the new catering brands that are highly promoted, "time-honored brands" are not often discussed by people.

But in fact, in this industry that is highly competitive and highly dependent on cash flow, it is not easy to become a "time-honored brand". They may be chain brands like Huguo Temple, or they may be single restaurants specializing in a certain cuisine. These restaurants

They can often operate stably for 10, 20 years or even longer.

These restaurants often bear witness to the rapid changes of a neighborhood or even a city, and they also incorporate the taste memories of countless diners.

1. Some time-honored brands only have a good reputation in regional markets, but do not have much influence in other regions. The survival probability of opening a branch is low. For example, Hubei’s hot dry noodles are popular in Wuhan, but other places are not suitable for local tastes.

2. It is difficult to copy some time-honored brands. For example, the taste of food depends on master chefs, it is difficult to train new people, and exclusive secret recipes are not passed on to others. Failure to copy them will ruin their own brands.

3. Maintain scarcity. If it is all over the street, it will not be cherished so much. It means that customers must crowd the store, so that it can be topical, spread, and have a continuous good reputation.