The earliest time for the illustration of the national tide wind

218. In 218, the "national tide" wind rose, and the national tide illustrations also appeared. Guo Chao illustration is in the limelight, and China's cultural self-confidence is vividly displayed in the artistic creation of Guo Chao style. Guochao illustration is a love for traditional culture. It is based on the traditional colors of Chinese style, low-key, deep and solemn, and presents such illustrations as cultural relics of famous scenic spots, Beijing Opera and Zodiac. Illustration not only put China's excellent culture on the TV stage, but also moved into people's lives. Guochao illustration is a unique painting style, which relieves people's aesthetic fatigue of illustration in the past, and shows the aesthetic pursuit of high quality of young people. Is the national tide really popular? What do you think of it? "Hipster" and "trend" are very broad in terms of Chinese interpretation alone, but what we often say now is "street trend" in a very narrow sense. In fact, it may be Harajuku style in Japan in a narrower sense. The so-called "tide", from the style of dressing to the details of life, is avant-garde and niche, ahead of the contemporary trend, and is the pursuit of new life and avant-garde beauty. From the 199s, it was the golden age of Japanese street trends, and many well-known street brands were founded, such as bape, neighborhood, wtaps, undercover, number(n)ine and so on. Japan's fashion brands are also influenced by Europe and America to some extent, from hippies to rock, probably because Japan was deeply influenced by the United States after the war. After Japan's economic recovery, young people have the conditions to get in touch with clothing culture. Apart from the attached value that music brings to clothing, most of the "trends" originated from sports, basketball, baseball, skateboarding and so on. In a word, the combination of music+sports+street culture constitutes the trend we are exposed to now. People have a herd mentality. One person says it's trendy, but we don't think so. Two people say it's not. When we find that many people around us are saying that the stars on TV are wearing it, we may think it's really trendy. So, what exactly is "tide"? Every single item produced in Hiroshi Fujiwara is really so beautiful, so special? Is the collocation of Edison Chen really hot? At a large scale, the "tide" is a spiritual pursuit and an attitude towards life. At a small scale, it means dressing and polishing shoes, playing and pursuing happiness. The literal meaning of the national tide is that the domestic tide brands are managed by China people, including CLOT founded by Edison Chen, MADNESS in Shawn Yue, StayReal in A Xin, NICISCOMING in Jerry Lee and so on. But when it comes to the national tide, it should be after Li Ning, who participated in New York Fashion Week, launched a series of "China Li Ning" sweaters with the theme of "Enlightenment", which made the national team's classic tomato scrambled eggs bigger and stronger. The success of Li Ning's national fashion marketing has led some other brands to launch their own national fashion, including Taiping Bird, Anta and so on. The definition of national fashion is the abbreviation of "China Fashion Brand". Speaking of the national tide, we have to say that the Forbidden City's cultural creation has broken the traditional shackles and become the most dazzling existence in the national tide. There is no fixed form of national tide. At present, China people's understanding of the tide is mostly connected with foreign cultures, which is a lack of cultural self-confidence, but more and more China designers are looking for our own language in our own culture. In the future, the national tide will be on fire! The law of "national tide wind": 1. There must be the word "national tide", otherwise others will not know that this is national tide 2, and you must wear crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crested crest At present, all the studio's national tide series photography follows the above rules. More and more brands, whether at home or abroad, are actively expanding the boundaries of the national tide. In fact, the national tide is around us all the time, and the national tide is slowly reviving under the crazy pursuit of contemporary youth. The national tide is to constantly exert its own ideas and combine China's traditional culture with the most cutting-edge art by relying on its unique core. I hope we can pay more attention to the design and story behind the national tide brand, rather than follow suit at will. Nowadays, the phenomenon of young people chasing domestic brands makes people wonder, what is the "national tide"? Literally, the essence of "national tide" is the fusion of national style and trend. Guochao brand is generally created by local designers or managers in China. They draw inspiration from traditional culture and add their own opinions and attitudes to the trend in their designs. When the avant-garde thoughts and profound humanistic details blend, the brand is naturally rendered with the color of "national tide". The design of Guochao is based on 5, years of Chinese civilization. The profound Chinese characters, far-reaching antique elements, nostalgic and retro elements of the Republic of China, unique printing elements and distinctive natural elements are the continuous creative sources of Guochao brand. Xiangyun Ruicai, the rising sun, koi fish Tulang, and Youlong Xiangkong, these cultural elements full of auspicious meaning, have been skillfully applied in the design of domestic brands, and they shine brilliantly under the adjustment of the trend of the times. The national tide has become a brand-new cultural expression. Nowadays, more and more designers begin to pay attention to the traditional culture of ethnic minorities in China, and draw inspiration from national costumes for re-creation. The style of China fashion show has also become more diversified in the combination of tradition and modernity. However, the creation of the national tide is by no means as simple as the traditional cultural image. Its birth symbolizes the integration of old culture and new trends, minority preferences and popular habits, folk customs and the tide of internationalization in collision and conflict. In fact, the prosperity of the national tide is not unique to China, and many new cultural trends have appeared in other countries, among which the "American tide" and "Japanese tide" are the best, and today they enjoy a large number of fanatical fans in the world. From May 1th to 12th, 219, the creative experience hall "You Jian Guo Chao Hall" initiated by the People's Daily new media was airborne in Sanlitun, pop-up shop. "Youjian National Tide Pavilion" takes the traditional culture of China as the creative origin, and creatively interprets the concept and connotation of "National Tide" through five core contents: domestic products, Chinese studies, national arts, national romance and national music. The prevalence of a wave of national tides arousing thousands of waves is another effective integration of traditional culture and popular culture under the background of the recovery of Chinese civilization. The ancient material culture and advanced technology are connected through creativity, which makes the national quintessence glow with new vitality. As the "hottest" cultural relic in 217, "A Thousand Miles of Rivers and Mountains" once appeared in front of the public through digital exhibitions. Advanced 3D technology perfectly reproduces the charm of Wang Ximeng's works. You can feel the endless mountains and vast rivers in the exhibition. From then on, thousands of miles of mountains and rivers are no longer quiet landscape paintings on rice paper, but have become a real and smart spectacle for the audience. The combination of high-tech and traditional culture has become a major force in the cultural experience of the current national tide, bringing viewers a refreshing feeling and letting traditional culture enter the public life. In 219, in the "Lego China Culture and Art Exhibition" held in INDIGO, Beijing, AndyHung and his team pieced together classic urban landmarks such as Fujian Tulou with the theme of China culture and using basic Lego parts. The second-hand warehouse is dedicated to collecting old things and preserving the memory of the city. In 218, the second-hand warehouse built a Beijing warehouse in a large shopping mall, and rebuilt it with the second-hand goods collected from the demolition area in Nancheng, Beijing, to restore the family life scene after the founding of the People's Republic of China. Among them, the doors and windows of the wind store originated from a demolished "Ruyi comprehensive store". As the largest museum in China, the Palace Museum has never stopped exploring the charm of national treasures. For example, the makeup series of the Palace Museum is a model of the combination of Chinese style and modern fashion. Among them, the inspiration of "Floating Sky, Canghai, Xianhe" lipstick is taken from the classic elements of two national treasure cultural relics, namely, the black painted stationery box depicting the golden sea and the red painted framed satin embroidered landscape pine crane screen. The makeup of "Dark Night Streamer Palace Mother-of-pearl Series" is inspired by the "Black Lacquered Mother-of-pearl Lohan Bed" in the Palace Museum. The outer box is colorful, and it shines like a shell on a cultural relic. Originated from "red lacquered gold thread enamel", pine crane weave and mother-of-pearl lacquerware were applied to the design of make-up boxes, showing a pure Chinese style. In the future, the Forbidden City also plans to shoot the series "The Forbidden City is Like a Dream" and explore the innovative form of "5G+4K Ultra HD+Interactive Multi-Ending+Scene Immersion" to tell the history of the construction of the Forbidden City. From tapes and lipsticks to calendars, gift boxes and even input methods, today's Forbidden City is not just a museum, but a "online celebrity" incarnated in the national tide circle, opening a new chapter in the aesthetics of oriental life. With the east wind of makeup in the Forbidden City, domestic makeup and skin care brands have mushroomed. Baique Ling, which has a history of 88 years, adheres to the traditional Chinese herbal skin care concept, and cooperates with international designers to create a patented bottle shape of "Tianyuan Place" to interpret the classic new national trend. Its customized version of the essence gift box of "Shan Hai Jing" uses a fashion brush to write a classical charm, which has received rave reviews once it was launched. Xie Fuchun powder, a century-old fragrant powder shop born in Yangzhou, was very popular in the old days because of its shape like "duck egg". The rise of the national tide ushered in new vitality for the brand, and "duck egg powder" made beauty lovers eager to move again. Gold-lettered signboard and historical inheritance are a rich brand heritage. When more and more consumers are willing to pay for domestic products, "national tide" has become a sharp weapon for brand transformation and development. Six gods launched toilet water-flavored cocktails, and Meijiajing launched white rabbit toffee-flavored lipstick, perfume and body milk. Time-honored brands and new things have had a great time in cross-border joint names, handing over a wonderful answer sheet. The national tide not only conquered China's native heart, but also showed a strong momentum in the world. The white rabbit butterscotch ice cream even sold out in the United States. In September 218, the old Chinese product Meijiajing and the White Rabbit cooperated cross-border to launch the "White Rabbit Cream-flavored Lipstick", which became an online explosion as soon as it went on the market. The efforts of domestic brands in the fashion circle will never stop there. In recent years, exciting words such as "Made in China" and "Light of Chinese Goods" have appeared more and more in the reports of International Fashion Week. In new york Autumn and Winter Fashion Week in 218, Li Ning's big show with the theme of "Enlightenment" surprised the world. This China sports brand, which used to be quite regular and even a bit rustic, made a makeover that winter, ingeniously combined China elements with young trends, and injected China's heritage into modern sports culture, especially the four characters of "China Li Ning", which were the most eye-catching and innovative. Li Ning brand has appeared in new york and Paris Fashion Week for many times. The designs of China Li Ning limited-edition sweaters, enlightenment series sneakers and other single products unveiled on the show are amazing, and the four characters "China Li Ning" have become a new synonym for fashion. Next door to Li Ning's show, Taiping Bird (China clothing brand) focuses on the nostalgic retro trend, and chooses the theme song of eye exercises that several generations of China people are familiar with as the background music. The oversized white shirt with classic sports suits and white sneakers draws the audience back to the memory of China in the 198s and 199s. In the field of film and television creative culture, the national tide is getting worse. In 218, the hot drama "Ruyi\'s Royal Love in the Palace" changed the imprecise service of the previous court dramas and reappeared the court appearance during the Qianlong period as much as possible; The Longest Day In Chang'an's accurate restoration of the magnificent buildings of the Tang Dynasty makes people feel that the costume drama has finally ushered in an aesthetic revival. White Snake: The Origin, The Return of the Great Sage on the Westward Journey, Ne Zha and other national style animations have returned to the stage with mysterious elements of oriental mythology, and these films, The Legend of the Demon Cat, Shadow and Nie Yinniang the Assassin, have also made great efforts to embody the beauty of traditional antiquity. Nowadays, in campuses, shopping malls, scenic spots and other places, we can see more and more young people wearing Hanfu out of the street. Hanfu fever has become a new cultural trend, and Hanfu consumption is also moving from a small circle to a large-scale market. The Chinese quintessence gift box launched by M&G Stationery combines traditional Peking Opera patterns and facial makeup elements with modern geometric images, and reinterprets the Chinese quintessence with fashionable design. The picture shows the "gift box' wit is like me'", inspired by Zhuge Liang. Why is the tide of running-in between the old and the new popular among young people? What kind of charm is given to the seemingly "old and outdated" domestic products? When we explore this question, we may find the answer from the booming brand status quo. Take China's new business card "Forbidden City Wenchuang" as an example. Its product design is based on the preferences of young consumers. "Where young people are, the Forbidden City is located". After the introduction of the Forbidden City adhesive tape, many beauty experts began to use it to decorate lipsticks and eye shadow trays. Fashionable makeup products were wrapped in thick China-style adhesive tape, showing a unique aesthetic appearance and instantly detonating social networks. Sensing this business opportunity sensitively, the Forbidden City quickly launched the Forbidden City lipstick. At the same time, the brand promotion followed the trend, and started discussions on social software such as Weibo and Xiaohongshu, and maintained good interaction with first-line beauty brands such as Tom Ford and Saint Laurent. Young product design combined with successful Internet marketing, this set of doubles combination is not only more in line with the consumption habits of millennials, but also makes the brand no longer limited to local minorities and in line with international standards. The Forbidden City lipstick caught the eye of young people and sold out once it was launched, which shows that young consumers have great purchasing power of domestic products. National tide can empower brands, and brands can also feed back national tide. The quintessence gift box launched by M&G Stationery integrates facial elements into the design, and lets more people re-understand the quintessence of Peking Opera in a unique way; Nongfu Spring's "Four Seasons Illustration Bottle" depicts the beautiful scenery of Changbai Mountain in spring, summer, autumn and winter in a small bottle, showing the vastness and magnificence of China. We can see that one old brand after another is growing against the age with the blessing of the "national tide", and the fashionable but familiar aesthetic concepts continue to surprise people. The colors of the lipstick paste in the Forbidden City are all from the red national treasures hidden in the Palace Museum, and the appearance of the lipstick is inspired by the clothes of the empresses in the Qing Dynasty. With the background colors of black, white, red, blue and yellow, and "Palace Blue", the traditional patterns are printed on the lipstick tube with 3D multi-layer printing technology, showing the texture of the fabric and the three-dimensional sense of embroidery. The rise of the national tide, on the one hand, stems from the continuous efforts of the brand itself, on the other hand, it also benefits from the cultural consciousness and self-confidence of the Chinese nation in the new era. With the improvement of comprehensive national strength and people's living standards, the affluence of material civilization has promoted the development of spiritual civilization, and China's huge consumer market has gone further in its pursuit of beauty after satisfying the conditions of food and clothing. Similar to the birth of "American Tide" and "Japanese Tide" in history, the influx of foreign cultures and the outbreak of local multiculturalism have made the people more firmly support their own historical and cultural wisdom. As a generation of "free consumption", the post-9s and post-s are no longer obsessed with the fame of international brands, but pay more attention to the cultural value and creativity of brands. "Chinese style" and other "national trends" have become the labels that young people love to use when creating self-symbols. When the superficial commercial imitation fades, whether the national tide can really leave cultural value remains to be considered. It must be said that there are many follow-up phenomena in the market at present. Merchants smell the heat and only rely on the coat of national wind elements and domestic feelings to achieve marketing purposes. Behind the fiery success, we should keep a clear understanding and distinguish the "true and false national tide". Before the smash hit, the "National White Shoes" Warrior, whose series of power to return to the sky was blown up by many trend media, actually copied other brands without scruple. Lost in the immediate dividend, the company exaggerated in propaganda, backward in product research and development, single shoe type and style, plagiarism in design and lack of creativity, which became the biggest criticism of Huili by the public. But also an old brand.