Budweiser itself is a well-known brand, but well-known brands are not necessarily profitable brands, nor are they necessarily popular in all markets. There is a problem of regional consumption differences.

My suggestions are: First, change consumers' brand awareness, because Budweiser beer is a new brand in your local area, and many consumers have path dependence and purchase inertia on the original brand. If you want to change this inertia and dependence, you can't cut the gordian knot quickly, but you should know the horsepower from a distance.

How can you know the horsepower from a distance?

Positioning Budweiser as young and full of vigor and vitality, organizing or sponsoring Budweiser Music Festival, Budweiser Street Dance Competition, Budweiser Skateboarding Competition, Budweiser Reality Show, Budweiser Passion Food Festival, Budweiser Barbecue Music Festival and other public relations marketing to enhance the brand taste and influence of Budweiser Beer. Time-limited recharge, snap up, spike, grouping, full gift and other promotional tools should be carried out with the help of various network platforms. Promotional activities should be combined with offline merchants, using the promotional materials of merchants.

It is relatively passive to rely solely on the promotion of merchants, and it is also relatively passive to rely solely on the pull of consumers. If the user takes the initiative to approve and then is pushed by the merchant, the volume of goods will not be a problem. As long as the product quality is stable, the service is sincere, and the competing products do not engage in unfair competition, Budweiser beer should be greatly improved within half a year and enter the rapid growth period of market development.

There is a second marketing plan:

Shop the goods well, and then send your own people to buy them back or spend them, thus giving the merchants the fact of selling them. If the product is out of stock, the merchant will take the initiative to replenish it at the first time. Then repeat the first auxiliary marketing process, and the merchant will take the initiative to make up for the second time. With the support and endorsement of the previous two marketing campaigns, businesses will boldly and confidently recommend your brand.