Products or services for opening a dessert shop. When we understand the dessert industry in depth during the operation process, we will find that what the dessert industry actually sells is dessert products and services, and these two together are

Dessert shop service.

The following shares products or services for opening a dessert shop. Products or services for opening a dessert shop 1. Desserts belong to the retail industry, which is also called the tertiary industry, that is, the service industry.

The operation of the service industry should start from the customer experience, meet the various needs of customers and serve them well. Therefore, if you want to increase the sales of dessert shops, good dessert shop services cannot be avoided.

If we only make products and despise services, which goes against the nature of the service industry from the beginning, then we can think that the future of this kind of dessert shop will not be too far, because anyone can make good products, and the dessert industry has mature production lines.

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A good dessert shop should do two things: one is to provide customers with good desserts, and the other is to provide customers with good services.

Dessert products on the market are currently very homogeneous, and it is difficult to make product breakthroughs. Even if you make a unique product, if you don't innovate frequently enough, it will still be copied quickly.

So starting with service would be a good starting point.

Because service is felt with heart and impressed with sincerity.

This invisible and intangible value is difficult to imitate, and many operators are not aware of this.

Good dessert shop service can win a large number of repeat customers and thus occupy the market share in the area.

Improving dessert shop service can be achieved in many ways. Improving shopping convenience and providing appropriate help are the best.

The larger the company, the more it pays attention to service, which should inspire us.

For example, Wal-Mart in the United States can handle returns without a receipt, and Norton Department Store irons clothes for customers for free. A company of this magnitude can proactively provide services, which is enough to illustrate the importance of dessert shop services in the dessert industry.

So, when our new store is not famous, when our products are imitated by our peers, when our business has stalled and we want to go further, we should do a good job in dessert shop services and open dessert shop products.

Or Service 2 What are the prospects of opening a dessert shop? Advantages: low cost, large population flow, obvious target customers, attractive group purchases of DIY desserts and best-sellers at low prices, and combining desserts with book bars has good prospects.

2 Disadvantages: Inadequate experience, unstable customers, and lack of funds.

3 Opportunities: The market’s demand for products, the target group’s choice of products, the hope of developing the market is high, and there are few competitors.

4 Threats: Large changes in demand, large price fluctuations, seasonal climate effects, and an increase in potential competitors.

5. Product Marketing The goal of the dessert shop: Within one year, we must not only recover all our costs, but also obtain a certain profit.

Product promotion 1.

Become the best dessert shop around the University of Technology.

2.

In order to suit the consumption power of college students and ensure that we can make a profit, we must carefully grasp the pricing issue of the dessert shop.

We will reasonably determine the price of various desserts based on various factors.

When determining the sales method, the requirements should be based on reasonableness.

Dessert shop promotion (1) Operation: four major items: advertising strategy, distribution channel utilization strategy, promotional price activity strategy, and public relations activity strategy.

Advertising strategy: Based on the product positioning and target consumer groups, determine the theme of policy expression, and use newspapers, magazines, TV, radio, leaflets, outdoor advertisements, etc.

Select the Polytechnic University radio station and the Polytechnic University newspaper to place advertisements at a certain rate, and adjust them according to the audiovisual rate and contact rate to make the product's features and selling points deeply rooted in people's hearts.

Distribution channel strategy: Choose the channel that suits you according to your needs and possibilities. Because the dessert shop is relatively small, you just need to make full use of the resources and power of the dessert shop.

If we set long-term goals, we can invite franchise agents to open our chain stores in university towns and around all universities in Hefei.

Promotional price strategy: Appropriately lower the price of desserts during holidays to attract more students to the dessert shop for consumption.

Public relations activity strategy: Organize various activities to attract more customers and attract potential franchisees in the future.

(2) Detailed planning Advertising performance planning: design (title, text, pattern) of newspaper and magazine advertising drafts, creative scripts for TV advertisements, broadcast drafts, etc.