Tang Hao, born in February 1982, was originally from Shandong. China is one of the contemporary star agents, producers, advertising planners and behind-the-scenes promoters in the entertainment circle. At present, he is the actor coordinator and artist manager of the Actors Committee of China Radio and Television Association. Executive director and artistic director of Beijing Oriental Huide Film and Television Culture Media Co., Ltd.; He is also the executive agent of Tang Guoqiang Studio. Especially in the practice of signing big-name star endorsements and crew signing. Tang Hao has always followed the principle of making corporate clients or filmmakers feel "zero risk" and directly arranged for stars to meet directly with corporate clients or filmmakers, which has been well received and favored by many cooperative clients and filmmakers for many years.
Chinese name: Tang Hao
Nationality: China.
Ethnic group: Han nationality
Place of birth: Shandong
Date of birth: February 65438, 2009.
Occupation: broker
Main achievements: shooting and post-production of TV series "Oriental"
Representative works: celebrity endorsement cases: Tang Guoqiang endorsed the Plastic Year Hall, and Fan Bingbing endorsed Longman flute luxury down jacket.
Executive coordination 1: 20th anniversary celebration of China TV series.
Executive Coordination 2: 20 12 Beijing International Film Festival
Executive Coordination 3: Annual General Meeting of Actors Committee of China Broadcasting Association
Media interview: well-known brokers reveal behind-the-scenes celebrity advertising endorsements
Working motto: despise assembly line production and emphasize brain operation.
Title: Producer
outline
Chinese name: Tang Hao Date of birth: 1982 February 19 (65438+ October 26th).
Native place: Shandong
Weight: 80 kg
Occupation: broker, producer, planner and behind-the-scenes pusher in the entertainment circle.
Personal Honor: Advanced Worker of the Year (selected by China Radio and Television Association)
Working motto: despise assembly line production and emphasize brain operation.
Constellation: Aquarius
Blood type: type A.
Hobbies: golf.
Favorite movie: The Founding of People's Republic of China (PRC).
Media interview
Xing Zhibin, the former host of CCTV News Network, endorsed medical advertisements, which caused widespread controversy in the community.
What responsibility does a star need to bear after taking the money for advertising? Should the responsibility be borne by the stars after the products endorsed have problems? In this regard, the reporter interviewed Tang Hao, a well-known agent, to reveal the behind-the-scenes story of celebrity endorsements.
Used to be Fan Bingbing, Tang Guoqiang,
Tang Hao, who has worked as an advertising agent for many famous artists in China, told reporters that for many first-line stars, advertising is not just for money, because they are not short of money. On the contrary, some well-known enterprises and brands are also symbols of the star's personal image and brand. Tang Hao said that as far as he knows, no big star has a special agent in charge of its advertising business. Because these A-list stars are very busy, their work alone will occupy a lot of their time, so advertising can only be a busy time.
What impressed Tang Hao was that in 20 10, a well-known enterprise in Hangzhou found him, hoping to invite Fan Bingbing as the brand spokesperson. However, Fan Bingbing's endorsement must be directly communicated with the manufacturer in person in advance. Tang Hao contacted the broker many times, and it was difficult for both parties to unify in time.
Later, Fan Bingbing's agent told Tang Hao in the early morning that Fan Bingbing had only a little free time in the afternoon before flying back to Beijing from Hangzhou the next day. If he wanted to meet, he could only make an appointment at the airport this afternoon.
At that time, Tang Hao was in his hometown in Shandong. He met with the person in charge of the enterprise overnight, then drove to Qingdao airport for more than three hours and then flew to Hangzhou. However, when he arrived at Hangzhou Airport, Fan Bingbing's agent found that the plane ticket had been sold out on the way to the airport, so he had to return to Beijing from Shanghai. Therefore, Tang Hao urgently informed the enterprise that the three parties finally met in the high-speed rest area from Hangzhou to Shanghai.
Tang Hao said that this example is to prove that the schedules of these big-name stars are very tight, and they can only take time off when they receive advertisements, which is more cautious.
Second-and third-tier stars: "economical" because of familiar faces
It can be seen at a glance from the advertising market that big-name stars generally endorse large-scale well-known brands, while the brand level of second-and third-tier stars has naturally decreased, and there are some old stars who have passed away, and their endorsement projects may become very marginal again.
Tang Hao told reporters that some stars appear frequently in TV advertisements, and the audience will be surprised: "Are these stars short of money? Why did he receive so many advertisements? " In this regard, Tang Hao said that some stars shoot more advertisements, not necessarily because of lack of money. There are many reasons. First of all, he has plenty of time. Secondly, his personal image is in line with the positioning of these popular brands. Moreover, these stars who are not big names but are very familiar with their faces will be considered very "economical" by some manufacturers and thus become the first choice.
Corporate response: Advertising consumption desire with spokespersons can be improved 10%.
The head of the public relations department of a well-known domestic enterprise told the reporter that from the perspective of the advertising form of the enterprise, the cost of celebrity endorsement is only part of the advertising cost, which is only one of the means of advertising. An authoritative organization has done market research. In similar products, if there is an advertisement without a spokesperson, consumers will have an average purchase desire of 20% after seeing the advertisement, but if there is an advertisement with celebrity endorsements, the purchase desire will reach 30%. This data proves that celebrity endorsement will play a very direct role in product marketing.
Tang Hao told reporters that at present, the endorsement fees of domestic first-line stars are usually above 7 figures, while the endorsement fees of second-and third-line actors range from tens of thousands to hundreds of thousands.
Therefore, most enterprises will make advertising budgets according to their own conditions, but in order to save money, some enterprises adopt the way of purchasing the right to use celebrity photos as endorsements.
In response to that circular jointly issue by Publicity Department of the Communist Party of China, the ministry of finance, the ministry of culture, the national audit office and the State administration of press, publication, radio, film and television,
Demands to stop extravagance and waste, and advocates thrifty meetings. After the "frugality order" was issued, David responded to the call and canceled all unnecessary parties except important festivals. In the past, the crowded New Year's Eve party will no longer compete for the star lineup, and it is rumored that the star's worth will drop by 20%. Tang Hao, a well-known agent, expressed his opinion: "As soon as the ban comes out, there may not be many TV stations willing to pay a lot of money to invite big names. However, the value of big names exists. For example, the initial price of the game was 654.38+500,000 yuan, but now some people are only willing to pay 700,000 yuan. If the stars make concessions, it is likely to affect their Shang Yan price, which is not worth the loss. " Tang Hao told reporters that the industry has not seen the impact yet. After all, the ban has just come out and the market has not been digested, but there are many fewer performances. Many stars quoted much more than before the policy was introduced. Last year, they reported 800 thousand yuan, and some even reported 600 thousand yuan. But the other one is for the TV party. Although the "frugality order" does have a certain impact on the celebrity's worth, many evening performances of some TV stations are friendship prices and media prices, so Shang Yan will pay a high price.
Business experience
Cooperative media: about artist management and actor co-ordination with cctv-3, cctv movie channel, CCTV TV drama channel, CCTV military agriculture channel, Hong Kong Asia Satellite TV, Hunan Satellite TV, Shandong Satellite TV, Hebei Satellite TV, Hubei Satellite TV, Xinhuanet, People's Daily, etc.
Cooperation columns: Where's Dad Going, China Stars Jump, Happy Camp, Everyday Progress, Avenue of Stars, Happy Trip to China, Love in China, I am a singer, Cultural Viewpoint, Luyu Appointment, Camp Stage, Surprise and Surprise, Stars Turn.
Cooperative magazines: men's wear, Mr. Fashion, travel world, world city iLOOK, etc.
Co-photographer: Chen Man Meng Tong, etc.
Co-stylists: Bo Kewen, Dong Tian, etc.
Strategic partners: Director Committee of China Radio and Television Association, Production Committee of China Radio and Television Association, Screenwriting Committee of China Radio and Television Association, Fan Bingbing Studio, Benshan Media, Sunshine Media Group and many other domestic and foreign brokerage companies, cultural companies and record companies; Established a long-term friendly strategic cooperative relationship.
Artist resources
Moderator:
Sa Beining, Bi Fujian, Zhu Xun, Ma Dong, Jingwei (CCTV-6 "China Film Report"), Li Sisi's CCTV Spring Festival Gala, Loud Echo, Liang Yongbin, Wang Liang (World Cup-Feast, CCTV-8 "Film and Television Practical School"), Yi Zhu, Nigmati (Xiao Ni) and Open the Door. Le Jia, Liu Gang, (Beijing Satellite TV), (Beijing Satellite TV), Wang Yu (hosted by CCTV and Phoenix Satellite TV), (Star TV), (Shandong Satellite TV), Wang Li (Shandong Satellite TV), Mo Gexiao (qtv), etc.
Sketch actor:
, Guo,,,, Feng Gong, full stop,, Pan Changjiang, Gong Hanlin, Jia Ling, Bai Kainan, Tang Aiguo, etc.
Singers and singers:
Song Zu Ying, TanJing, Yan Weiwen, Emil Wakin Chau, Jonathan Lee, Tayu Lo, Zhang Zhenyue, Rene Liu, Coco Li, Zhang Huimei, Sun Nan, Na Ying, Han Hong, Wei Wei, Fan Weiqi, Phoenix Legend, Zuhai, Tian Zhen, Wang Feng, Deng Ziqi, Zhang Shaohan, Zheng Jun, Li Yugang, Fei Xiang (USA) and Li Shuangjiang, Miracle in September, (Russian), (Singaporean),,,, Yu Quan,,,, Fu Disheng, Chen Hong, Tiger Hu, Pang Long, Tang Chao, Luo Zhongxu, Shi, Women's Twelve Music Rooms, Siqin Gaoli, Feng Gu, Gu Liya, Sitar tan. Love, Bai Xue, Juan, Liu Liyang, Xue Cun, Rising Sun Masculine, An Youqi, Haan Lee (Haizheng), Ray Ma, Ai Orchestra, Liu Dacheng, Zhu Zhiwen (Da Yi Ge), Zhu Hua, Zero Band, Long Piaopiao, Rong Zhongerjia, Wang Mu, Tao Yuyu, Li Xiaojie, Young Beauty Girl, Black Duck, S Wing Orchestra, Wang Lin.
Film and TV actors:
Jackie Chan, Tang Guoqiang, Fan Bingbing, Li Bingbing, Donnie Yen, Li Bingbing, Wang Xueyin, Tony Leung Ka Fai, Carina Lau, Guan Zhilin, Zhang Keyi, Tong Dawei, Wen Jian, Mai Sui, Liu Jin, Zhang Guoli, Zhang, Chen Sicheng, Tong Liya, Yang Mi, Qi Wei, Chen Kun, Zhou Xun, Liu Shishi, Zhao Wei, Huang Xiaoming. Nie Yuan, Wang,,,,, Lin Yongjian, Yao Di,, You Liping, Liu Jinshan, Kristy Yang, Yi Nengjing, Yam Tat-wah, Irene Wan, Li Choi Wha, Shu Yao _, Yin Tao, Che Xiao, Chi Huaqiong, Ding Haifeng, Nursery, Guangxi.
Team:
China People's Liberation Army General Political Department Song and Dance Troupe
China People's Liberation Army General Political Drama Troupe
China People's Liberation Army Haizheng Troupe
China People's Liberation Army Kongzheng Troupe
China People's Liberation Army Air Force Command
Armed police troupe
2 nd artillery troupe
Benshan Media (Zhao Jiaban: Zhao Benshan, Xiaoshenyang, Wang Xiaoli, Song Xiaobao, Liu Liu, Yu Yuexian, etc. ; )
Cultural celebrities:
Qiao Yu, Hong Huang and so on.
Supermodel:
Lin Chi-ling,,, Qu Ying, Zhang, (The Beast), etc.
Network red man:
Mano, Liu Dong (Du Niang), Lin Ketong (Little Dragon Girl Tong Tong), etc.
Film and television works
Shooting and post-production is a large-scale epic TV series "Oriental" to commemorate the 90th anniversary of the founding of the Party and the/0/00th anniversary of the Revolution of 1911. The drama was broadcast on CCTV- 1 in March, 20 1, with an audience rating of 65,438+72 million, exceeding the emotional drama "The Temptation of Going Home" broadcast by Hunan Satellite TV at the same time.
Implement the master plan
Overall planning of non-commercial activities
Implement and coordinate the red carpet ceremony for the 20th anniversary of China TV drama industry jointly sponsored by the production committee, screenwriter committee, director committee and actor committee of China Radio and Television Association of the State Administration of Radio, Film and Television in Beihang University Gymnasium. The ceremony has been broadcast by CCTV as the New Year's Eve party of TV Channel 8.
20 12 The First Annual General Meeting of Actors Committee of China Radio and Television Association
20 12 Beijing international film festival actor co-ordination
20 13 The First Actor Salon of Actors Committee of China Radio and Television Association
20 14 China TV drama industry chain finance Expo
20 14 Annual General Meeting of Actors Committee of China Radio and Television Association and Introduction Meeting of 100 New Generation Actors
20 15 Tang Guoqiang attended the finals of the movie educational youth reality show "Movie New Youth" launched by CCTV Movie Channel and presented awards to the champion of the finals.
20 15 annual meeting of national TV drama industry
Overall planning of commercial activities
2007 Opening Ceremony of Ronghua Garden in Linyi City Guest: Mao Ning.
20 10 First World Hotel, Hangzhou, Zhejiang Special Guest: Fan Bingbing.
20 10 yin jifujue clothing co., ltd. "qi" new product launch conference spokesperson: Fan Bingbing.
20 1 1 Jiangsu Suzhou Tiandi source real estate "Pingjiang Yijing" Opening Ceremony Moderator: CCTV famous mouth Ma Dong.
Hebei Tangshan Yutian 20 1 1 "Jin Wang Real Estate" Guest: Tang Guoqiang
20 1 1 China Luzhen Romantic Di light luxury down jacket launch event. The spokesman of this brand: Fan Bingbing.
20 1 1 "Style Square" in Huludao, Liaoning: Performer: Tang Chao.
20 12 Deputy Director of Tianwang Tianhou Concert in Langfang, Hebei Province
20 12 brand spokesperson for the new product launch conference of Otidi and Longmandi, Hangzhou First World Hotel: Fan Bingbing.
20 13 Cangshan Vientiane City Night New Year's Eve party co-ordinates superstar Emil Wakin Chau and famous Singaporean singer Tanya Chua as the finale of the party.
20 14 listen to the strongest sound in the world in Wuzhou Washington-Tayu Lo comes to Wuzhou Washington.
20 14 CCTV host Li Sisi presided over Hengshui Binhu International Commendation Ceremony.
20 14 Jonathan Lee, the eldest brother of the music circle, sang the house selection ceremony in Kangqiao County.
20 14 Shandong Chang Lin High-efficiency and Environmental Protection Excavator and New Hydraulic Product Launch Conference was held.
20 15 Tang Guoqiang visited bordeaux manor to help the king of landscape villas perform.
20 16 Mission Hills: Private Mountain Park is open to the famous actor Tang Guoqiang.
20 16 Tang Guoqiang attended the opening ceremony of huangdao store.
Endorsement case
Fan Bingbing endorsed the romantic emperor's luxury down jacket.
Tang Yan Guoqiang Su Yan Niantang
Wei Jiancheng is the ambassador of Shandong Chang Lin to pay attention to the image of "agriculture, rural areas and farmers";
Tang Guoqiang endorsement senyue furniture
Tang Yan Guoqiang Yanshan er aluminum
Related activities
1 Station: 20 10 Hangzhou Xiaoshan First World Hotel
2010 On the afternoon of May 8th, Fan Bingbing, who was busy filming The Orphan of Zhao in Xiangshan, Zhejiang Province, was invited to arrive in Hangzhou on time! Participated in the new fashion show of Hangzhou Xiaoshan First World Hotel. On the same day, some media described Fan Bingbing's beauty in a black sexy lace dress with a mushroom head, without losing her cute side! The arrival of Fan Bingbing naturally attracted the attention of a large number of media and fans. Wearing a lace dress and staring at the ice of the mushroom head looks cute and moving. As soon as it appeared, it caused an uproar at the scene, and the organizers had to send additional security guards to maintain order. At the boiling scene, all the signed photos of Fan Bingbing meet the requirements of the organizer!
Second stop: 2011May 27th, Lushan Town, Chengdu, Sichuan.