I don't know much about other wines, and the marketing strategies of Yanghe Winery can be divided into the following categories:

(1) Implementing the boutique strategy, from "Yanghe blue classics, men's feelings." The advertisements published by Yanghe Blue Classic "Chinese Dream, Blue Dream" are all excellent products. Perhaps there are not many advertisements, but once every advertisement is published, it will definitely arouse great repercussions from consumers, whether it is a slogan or an advertising picture, it can be said that it is all fine.

(2) The strategy of covering publishing is implemented. Although there are not many kinds of Yanghe blue classic advertisements, every advertisement will be published in different advertising media, from CCTV to a webpage window.

(3) The main color of almost every advertisement of Yanghe Blue Classic is blue, and as we all know, blue culture is the unique cultural feature of Yanghe Blue Classic, and blue is almost the representative color of Yanghe Blue Classic.

(4) inspiring advertising slogan. The first advertising slogan of Yanghe Blue Classic "The sea is the widest in the world, the sky is higher than the sea, and the feelings of men are broader than the sky" has deeply touched the hearts of the majority of male compatriots; Then, "one dream, two dreams, three dreams, 1.4 billion dreams, Chinese dream, blue dream" has won the approval of almost the whole country. Yanghe blue classic advertising language, almost every sentence hits some people's hearts, so it will certainly arouse consumers' memories of advertisements and products.