Abstract: Desserts, that is, light and simple sweets, are characterized by being suitable for all ages, refreshing and delicious. Dessert is a food that everyone loves, so how about opening a dessert franchise store? What should you pay attention to when joining a dessert shop? Let’s take a look at the things to note when joining a dessert shop. What should you pay attention to when joining a dessert shop? What should you pay attention to when joining a dessert shop?

What should you pay attention to when joining a dessert shop

1. How much is the franchise fee for a dessert shop

year Operating expenses, annual personnel expenses, franchise fees, royalties, initial purchase, rent, equipment, security deposits, advertising fees. To meet the basic requirements for opening a franchise, dessert franchisees should evaluate all annual expenses and necessary annual expenditures in the future. From this, they can calculate the amount of funds that should be prepared and how they can still support themselves if the business does not go smoothly. At the same time, you should also have a bad plan, that is, when the profits are insufficient or the losses reach a certain amount, and if the franchise headquarters cannot come up with an effective solution for a sustained period of time, you should consider exiting the franchise system.

2. What is the brand awareness of the dessert shop?

High, average, or low. The popularity of dessert franchise stores has different importance to different industries. For clothing brands, popularity is an important factor, especially for luxury brands. Due to the higher unit price, the number of customer purchases will decrease; more importantly, consumers They are more likely to use brand awareness as a criterion for judgment, and are even willing to pay higher prices for protection.

Notes on joining a dessert shop

1. Target customers

Some people say that running a small business is the same as running a big business. If you want to run a women’s business, you must It has great potential, so the future of opening a dessert shop is promising. Some people mistakenly believe that women like sweets more than men, but this is actually a mistake. In fact, there is no gender distinction in taste preferences, and many men also like desserts. In order to maintain a slim figure (or lose weight), many young women often regard sweets as a scourge. Therefore, friends who open dessert shops cannot bet on young women and want to do business with the public.

2. Location selection

As long as there are many people, it will be enough. It is best to locate it in commercial areas, near large markets, next to movie theaters, industrial area dormitories, office buildings, etc. It is not suitable to be near passenger terminals, docks and large restaurants because the rents in these areas are high, and people are in a hurry, not hungry, and have no intention of patronizing dessert shops.

3. Store layout

The most basic thing is to make it clean and bright, with clear windows. There is absolutely no need to spend a lot of money to decorate the store. When customers eat desserts, they rarely pay attention to the luxury of the store. They are more concerned about the taste, nutrition and hygiene of the food. As long as the quality of the desserts is acceptable and the store is clean and beautiful, there will be no worries about lack of business. Dessert shops should pay more attention to purchasing elegant and refined dishes than other small shops, so that customers will feel comfortable when they see the tableware, and think that this shop is tasteful enough and worthy of being frequented again. The shop should be equipped with tables and chairs that can accommodate 15 people, and the area About 10 square meters or more.

4. Price and variety

You need to have perseverance to open a dessert shop, and it is impossible to "become fat in one bite". In terms of price, it is best to adapt to the popular price range. The price of each bowl of sweets is about 2 to 5 yuan. It is up to the customer to decide whether to add pastries, eggs, and pancakes. Do not engage in "lalang matching", otherwise it will easily cause dissatisfaction. . In terms of varieties, don’t be greedy for perfection. If you are both the boss and the assistant, then seven or eight varieties will be enough to keep you busy. If you have one person to help with collections and chores, a dozen varieties will be enough. If there are three or four helpers, there should be more than 20 varieties.

5. Business strategy

Cheap prices and a wide variety are important, but the more important thing is taste. Any food-related industry pays attention to customers' tastes. The best way to attract repeat customers is to have your own special flavor. Sometimes when cooking a dessert that is about to be sold out, the shopkeeper must first taste it to see if the original flavor has been lost. If the taste is not good, simply throw it away to avoid ruining the brand. Because the cost of desserts is really limited, don’t lose the big for the small. .

6. Opening costs

Expenses such as tables, chairs, bowls, spoons, kitchen utensils, raw materials, sterilizing bowls, and prepaid store rent are added up. Those with limited funds can act as waiters themselves, or call a waiter. Parents and relatives help. Remember, the disinfection cabinet must not be omitted. It should be placed in the most conspicuous place in the store because it is necessary for sanitation work. Customers can also feel a sense of security when they see disinfecting cupboards.

The purchase of a complete set of equipment costs approximately 3,000 yuan. In the total cost expenditure, expenditures on electrical appliances, rent, and kitchen utensils account for the majority. The raw materials used in desserts are mostly beans, sugar cubes, and some agricultural and sideline products. The prices are low, and about 1,000 yuan can cover dozens of days of consumption. .

7. Profit prospects

People in the catering industry know very well that the cost of dessert brands is very low, and the prices are adaptable. Opening a store in a residential area should be lower because it is a regular customer business. , don't be too harsh; opening a store in a business district can raise the price, because people are often willing to spend money to satisfy their appetites when shopping. It is not difficult to maintain the gross profit margin of desserts at 40% to 50%, and the net profit per bowl of desserts is between 1 and 2 yuan. A 15-square-meter dessert shop can earn a monthly profit of 4,500 to 7,000 yuan.