First, express sympathy and understanding for this friend's situation and confusion.

Being unemployed at this age is indeed a very annoying thing. Some people are old and some are young. If there is no certain savings before, even life will become a problem.

Despite this, when it comes to entrepreneurial investment, I advise you to be more cautious. I have a profound experience in this regard.

Twenty years ago, the commercial company I worked for was demolished and renovated, and all employees were laid off. The company only provided labor insurance, and they had to rely on themselves to make a living.

Several colleagues and I invested in and bought out the small household appliances department that had been contracted for two years, rented two storefront rooms on the street, and started to be self-employed.

At that time, I felt that with our several years of experience working in large state-owned commercial units, we should still have certain advantages in competing with the self-employed people on the street.

However, the reality is exactly the opposite. No matter in terms of business philosophy or business methods, we are not the opponent of those old individuals at all.

It's like getting off a big cargo ship and going to drive a small fishing boat. It's not the same path at all. After two years of hard work, the original unit was expanded and moved back, and I had to go back to work.

The tens of thousands of dollars each person invested have basically turned into inventory that cannot be dealt with.

After two years, only a few people's basic wages were saved and no money was made at all.

The current market environment in our country means that for investors, it is already past the age of doing whatever they want to make money. It was already too late 20 years ago.

Because there are few employment opportunities, there are even fewer suitable employment opportunities, and there are too many people who have no skills and are unwilling to work part-time, so they all crowd into the niche of small businesses.

If you go to any second- or third-tier city, you will see that every front door facing the street is crowded with individual shops, all of which are self-employed people doing small businesses.

The competition among self-employed people is cruel!

As soon as they see something that can make money, they will rush into it.

For the same product, if you make 50 cents from selling it, I can make 20 cents. If you also make 20 cents, I can break even. Either you die or I live!

So, go to the streets and look at the shops, big and small. How many of them can actually make money?

Because I had to deal with the remaining inventory from the original contract, and because I felt uncomfortable after returning to work for the second time, I resigned and returned to the ranks of self-employed.

This time, we learned from previous experiences and lessons, adjusted and changed our business ideas and methods, identified business opportunities, and added electric vehicles, an emerging project with huge market demand. After more than ten years of hard work, we finally managed to survive.

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As for several colleagues who started this project at about the same time as me, some were eliminated within one or two years, and some have changed hands several times.

A repairman hired by my car dealership was repairing cars at another car dealership five years ago. Seeing that the boss's business was doing well, he got jealous and quit his job and scraped together 100,000 yuan to join a brand. As a result, after two years, he was

I almost lost all my money and couldn't pay the third year's rent, so I had to go back to my old job.

There are several shops opposite the car dealership, those that repair mobile phones, those that sell clothes, those that sell fruits, those that open restaurants and sell snacks...the ones that have been here the longest, none of them are more than three years old.

We didn’t even remember the name of the shortest store that sold something. The flower baskets and firecrackers were open in a bustle the first day. After they closed in the evening, they didn’t open the store again the next day, and then posted a transfer advertisement!

I have said so much based on my own personal experience. The only thing I want to express is the point at the beginning: the market is too cruel, business is difficult to do, and investment must be cautious.

There are some slang sayings: If you don’t go to Beijing, you don’t know how old you are; if you don’t go to Shenzhen, you don’t know how much money you have; if you don’t go to Northeast China, you don’t know how much you drink... I’ll add one more thing: if you don’t work as an individual, you don’t know how high the threshold is for making money.

high!

Therefore, if there are no very special reasons, you should still apply for a job first, which will provide you with a fixed income of several thousand yuan per month, which will ensure your income during droughts and floods, and at least ensure that your basic life will not be affected.

Since you said you want to invest in a small business, you might as well use your spare time to start by practicing a stall, or buy some simple equipment, and choose a simple small project, which can cost as little as 800 yuan or as much as several thousand yuan.

, you can start working, you don’t have to pay rent, and you don’t have to take care of the work. It’s all your own if you earn more or less, and you definitely can’t lose money.

After playing around and observing for a period of time, if you feel that the goal is clear, you have the skills, and you are confident, you can invest confidently and boldly, and then re-plan the investment.

After selecting an investment project, you still need to repeatedly demonstrate: First, what is the future of the project?

What is the national policy?

Take the electric vehicle project as an example. More than ten years ago, electric vehicles were in the ascendant. Within three or two years, they replaced bicycles and motorcycles and became the preferred means of transportation for hundreds of millions of consumers.

After nearly two decades of development, it should be said that the period of generous dividends has passed.

In particular, the country has introduced mandatory new national standards for electric vehicles, which impose strict restrictions on manufacturers, sellers, and consumers.

In this case, you should think twice if you choose to invest in this project again.

Second, what is the rate of return on investment and the payback period?

This aspect requires detailed accounting.