Campus bookstore business plan sample In our ordinary daily life, business plans are becoming more and more important to people. The business plan is a comprehensive project plan.

How to draw up a business plan?

The following is a campus bookstore business plan that I compiled for you. I hope it can help you.

Campus Bookstore Entrepreneurship Plan Part 1 1. Market Current Situation (Based on Field Investigation) 1. Since there are not many exams during college, students have a lot of spare time. Some students used this time to apply for some certificates that they are interested in.

This requires the use of information books. Since these books are inconvenient and expensive to purchase, many students have the idea of ????purchasing second-hand books, so we will build our own special bookstore for the exam.

2. When asked whether they were willing to buy books from a nearby used bookstore, more than 90% of the students expressed their willingness to buy, which gave us great encouragement.

3. Among the discount options for second-hand books that they are willing to buy, 41% choose 30% off, 43% choose 40% off, and the others are 17% off. This provides a good basis for the pricing of our bookstore.

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4. Among the condition of second-hand books that we hope to buy, 45% are 70% new or above, 37% are 60% new or above, and 18% are others. This shows that the condition of second-hand books is definitely a relatively important factor when buying second-hand books. We

(Class Reunion Planning Book Host's Words) When purchasing goods, try to meet the requirements of 60 to 70% new and have complete content without large graffiti.

5. Among the options for disposing of used books, selling them as scrap, giving them away, or throwing them away are the main options. However, very few choose to sell them as second-hand books. Therefore, we must increase publicity so that more students can

Using books in the best place also provides us with a reliable source of supplies.

6. In the option "If someone from the school comes to buy second-hand books, would you be willing to sell them?", 95% are willing, and 5% are unwilling and indifferent, but the premise is that the sales are not special.

Important books, this shows that second-hand bookstores should be the active party in the early stage of supply.

2. Competition The main competitors and their advantages and disadvantages In Panzhihua College, the main competitors are the bookstore in the second teaching building and the other is the online bookstore.

1. Advantages of the Bookstore in the Second Teaching Building: Most of the books are about examination materials for CET-4 and CET-6, education qualification examinations, postgraduate entrance examinations, accounting qualification certificate examinations, customs declaration and inspection declaration examinations, etc., as well as various magazines

, all are genuine books, the quality of the books is guaranteed, they can generally cater to the tastes of students with different types of exam needs, and a 10% discount is given on all materials.

Disadvantages of the second teaching building: it is expensive, the types of books are relatively simple, students are not willing to spend more money to buy other magazine books other than necessary books, and the profitability is not strong.

2. Advantages of the online bookstore: The price is cheap, and you don’t need to go out. It can be delivered to your door by express, which is convenient.

Disadvantages of online bookstores: The quality of books is not guaranteed, and the arrival time of express delivery is sometimes fast and sometimes slow, which affects consumers’ expectations.

3. Analysis of marketing external environment 1. Economy Since our store mainly targets students from Panzhihua College, a large part of whom are from rural families, it affects the overall consumption level of all consumers, so the products are priced at low prices.

2. Culture Since the consumer group is college students, the product selection must cater to the higher cultural needs of college students and strive to create a high-quality atmosphere in the bookstore.

4. Internal environment analysis 1. Advantages (1) The cost of recycling second-hand books is low, the cost of establishing a second-hand bookstore is not high, and there is a large profit margin; (2) Second-hand books are easy to store for a long time and have little environmental pollution.

; (3) There are no second-hand bookstores in Panzhihua University, and no one has entered this market yet, so by entering this market preemptively, we can occupy this market and make profits as soon as possible; (4) Compared with school libraries, second-hand bookstores have lower consumption

Readers can pay a lower price to own the books they need without having to consider the library's time and system regulations, which greatly facilitates consumers; (5) College students have a higher level of education and are willing to spend a long time on books; (

6) Panzhihua College has no strong competitors.

2. Disadvantages.

(1) It is not easy to find the most favorable location to open a store in Panzhihua University, and the rents for shops near the cafeteria and in the Xuefu Square are very high.

(2) There are many categories of books, which are easy to be messy and require a heavy workload when acquiring and sorting them out.