MCN has galaxy stars live in Changsha to bring goods. ? Yan Li is the co-founder and vice president of Galaxy ZTE, the head of MCN business department and a senior e-commerce person. I have been deeply involved in e-commerce for 9 years. In 20 16, I was specially invited by Ali to become the first batch of Taobao live broadcast agencies. As the person in charge of the operation of Galaxy Star, I created the star account of Galaxy Star and became the highest institution of Star MCN.

According to Tianyancha, this is an MCN organization founded in 2020. We noticed that Galaxy Star ranked high in the MCN organization index of Taobao Live. As a new MCN organization (12) established in May 2020, Galaxy Zhongxing relies on a production team with rich content genes in the industry.

As early as 20 17, Galaxy Star team has been involved in the field of video e-commerce and successfully participated in the production of "Mars Creation Festival". Fans punch cards and other multi-file e-commerce live variety shows.

Since 20 19, the galaxy zhongxing team has hatched and cooperated with a number of head anchors in the fields of food and beauty, and has gradually become the top organization of Taobao live broadcast platform.

In 2020, Galaxy Stars, which focuses on the live broadcast of e-commerce variety shows, was formally established. On the basis of star live broadcast, content e-commerce, supply chain and platform, Galaxy Stars quickly produced live variety shows such as "Starting for a Better Life" and "Thank you".

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The goal of Galaxy Zhongxing is to deepen the field of e-commerce, build a supply chain system of "people, goods and fields" and build a cultural and entertainment ecological chain of "stars+e-commerce, entertainment+consumption" in the era of mobile Internet.

E-commerce+live broadcast+variety show will drive the future commercial troika. Looking at the Internet market in China, live broadcast is nothing new, let alone e-commerce and variety shows.

However, no one expected that Li Jiaqi would quickly become the "first brother of lipstick" through a live broadcast war with Jack Ma, and then the cross-border business form of "e-commerce+live broadcast" would be promoted.

In the first half of this year, affected by the epidemic, the field of "e-commerce+live broadcast" went crazy, and the whole industry was covered with mud and sand. In the second half of the year, the relevant data bubble was punctured by the media, and "e-commerce+live broadcast" quickly advanced to the second half.

Refer to the above content: Milky Way Stars-Eye Check