The germination of social e-commerce has actually existed for a long time. WeChat business can be regarded as social e-commerce version 1.0, Pinduoduo belongs to social e-commerce version 2.0, and sharing APPs represented by Haobianyi belong to social e-commerce. Business version 3.0.

What has changed in social e-commerce is the model, but what remains unchanged is the essence. Since it is social e-commerce, it must be social + e-commerce. When it comes to social networking, everyone naturally thinks of WeChat, Moments, and WeChat groups, because WeChat is the best choice in terms of cost and flexibility.

The popular social e-commerce platforms now include Peanut Diary, Haobianbi, Fenxiang Life, etc. The one I use most is Haobianbi, which is simple and easy to use.