A commercial model of Weibo platform.

The Weibo ck account has a large number of fans and followers, and is known as "Internet celebrity" or "blogger" to obtain advertising revenue and other forms of economic benefits through the interaction and purchasing behavior of fans.

Operators of Weibo CK accounts usually publish a variety of interesting and practical content based on their own expertise and interests to attract fans' attention, including fashion, beauty, entertainment, food, travel, etc.