1, which is easy to standardize.

Because of its unique diet, hot pot is easy to copy in taste and has many choices in dishes, so it is easy to standardize management and suitable for the development of franchise chains.

2. The consumption base is solid.

Emerging catering projects need the test of time. Hot pot has a culture of thousands of years, and it has always been recognized as a diet suitable for gathering and chatting. Moreover, the hot pot bottom material has various forms and is not bound by the age level, which has set off a red whirlwind in mass consumption.

3, uncomplicated and low in cost.

The unique cooking method of hot pot determines that it is simpler than Chinese cooking in time and operation flow. Moreover, there is no complicated operation flow of hot pot, and the simplicity of materials and processing technology itself is the saving of production cost. Moreover, several chefs and handymen in the back kitchen are omitted, and amateurs can be employed after training.

4. Disadvantages become advantages

As early as a few years ago, hot pot restaurants were relatively deserted every summer, but it was extremely hot in winter. But now in summer, the business of hot pot will be better. Everyone thinks it's more enjoyable to eat steaming hot pot in summer, and the store will try every means to study the fire-removing drinks of eating hot pot in summer, plus cool air conditioning. Therefore, there is no seasonal restriction on hot pot.

5. Green and healthy cooking methods

Hot pot looks like a simple boiled dish, which not only tastes the ingredients themselves, but also is green and healthy.

Disadvantaged

1. Although the hot pot industry has a unique flavor, compared with other traditional catering industries, the dishes in the traditional catering industry blindly follow the trend and have their own characteristics. In the hot pot industry, there are relatively few types of pot bottoms, and the types of pot bottoms that consumers choose each time are limited, which inevitably brings the defect of relatively single taste.

2. The entry threshold of the hot pot industry is relatively low, which leads to a large number of practitioners and the market share is easier to be divided. The regionality of the hot pot industry makes Sichuanese only recognize spicy hot pot, while Beijingers like to eat instant-boiled mutton, which makes it difficult to promote the single-taste hot pot category to the whole country, let alone go abroad.

3. Compared with the traditional catering industry, the hot pot industry is more irritating to the stomach, especially the spicy hot pot is not good for the health, but now consumers pay more and more attention to healthy eating, so it will undoubtedly be at a disadvantage in the long run.

4. The development of hot pot industry should constantly analyze the market, sum up the advantages and disadvantages, and strive to break through innovation, so that hot pot will grow and develop.