odd hot pot Yu Yong: over the years, director Yu

a pot of hot and spicy hot pot has become his whole life.

a real man who got rich first in the reform, then lost his investment and was penniless, and once again created a hot pot that didn't catch fire and swept the country;

A chafing dish man who has devoted himself to chafing dish research and even played e-commerce for more than ten years, an entrepreneur who has written hundreds of thousands of words in two years ...

These labels make these three words, Director Yu, particularly mysterious and fantastic.

who is Yu Yong?

the name of Baidu Yu Yong has more than 12 million entries, including jade carving masters, painters and professors, famous purple sand artists, chief doctors, village secretaries and outstanding policemen ... but our protagonist Yu Yong, director Yu, has disappeared in the first six pages.

Our protagonist is the founder of Qichafu brand, which set off a nationwide trend of "eating chaffy dish without getting angry". As the president of Qichafu, his wife Xie Li won the final championship of CCTV's "Win in China" entrepreneurial reality show in 28, but Yu Yong, the chairman, is used to hiding behind his back, and is more used to being called "Yu Changchang"-the director of Chongqing Huiyuan Hotpot Research Institute, the only hotpot research institute in Chongqing with a formal independent legal person license.

when the reporter met Yu Yong, he carefully signed his newly published book Chongqing in Hot Pot, a century-old masterpiece of hot pot history, and gave it to the reporter. What's even more surprising is that Yu Yong first talked about the e-commerce platform being implemented in odd hot pot.

Those years when I was alive and dead

Some people say that the post-6s and post-7s are a happy generation, because they have caught up with the good things such as the distribution of college bags, reform and opening up, and the distribution of houses. For Yu Yong after 6, these good things seem strange and far away.

In 198, Yu Yong, who had just turned 15, walked 3 miles from his hometown in Longxing, Yubei, and bought a boat ticket from Yuzui to Chaotianmen Wharf for 6 cents. After disembarking, he followed the tram cable to Jie Fangbei, Chongqing. In that era when selling cigarettes on the roadside could become a millionaire, he followed his fellow villagers to sell department stores and hairy bellies, and actually got the first batch of official licenses for long-distance trafficking inside and outside Sichuan Province, becoming a well-known 1,-yuan household in his hometown. In the early 199s, Deng Xiaoping's speech on his southern tour set off a wave of opening companies all over the country. With hundreds of thousands of cash, confident Yu Yong invested and set up a series of companies everywhere, becoming the earliest advertiser in Chongqing and the earliest express delivery company in the same city in China. At the same time, he also founded a brokerage company and a decoration engineering company, imitating Little Swan and opening a black swan hot pot restaurant ... but in more than two years, he lost all his money and owed a debt of * *.

introspection is a valuable quality for a successful entrepreneur. Before Ma Yun set up rookie logistics, he visited Yu Yong, the absolute martyr of folk logistics, and said to his colleague Wei Zhe, "The master is in the folk!" Yu Yong's expression is very indifferent to this dead and alive but stormy past. "I am very grateful for this unforgettable experience, which taught me three things: first, relatively early management experience, second, things must be matched with my own abilities and resources, and third, single-mindedness is the real productivity."

Like most entrepreneurs of his time, Yu Yong has a personal experience of "the boss is forced out". Debt-ridden Yu Yong went to Hangzhou to work as a boss. With the taste of hot pot refined in the black swan hot pot and the management experience of starting a company, he entered the water hot pot restaurant of Xiaoshan Hotel, the highest foreign-related star hotel in Xiaoshan at that time, and lived a senior white-collar life. However, Yu Yong was always in a state of anxiety because of his huge debts. After working for several jobs day and night in private, he found that he could never pay off his debts by working, so he had to torment himself again, quit his job and enter the hangzhou sijiqing non-staple food market to do condiment business. His wife, Xie Li, organized the supply of goods in Chongqing and conducted trade sales in Hangzhou.

After nirvana, Yu Yong embarked on the well-known smooth history:

Trade paid off his debts, returned to Chongqing, resumed his familiar old business, and together with his wife Xie Li, opened a small hot pot restaurant with only seven tables opposite Daping Hospital, and named it "odd hot pot" by its homonym;

because guests always ask you what's so strange about the odd hotpot. It was forced to develop a medicated diet health hot pot that "it is strange to eat without getting angry"; Strange hot pot, it's strange that you can't get angry after eating it, which soon became a household name in Chongqing ...

Address of the strange hot pot project:

His wife Xie Li participated in the "Win in China" entrepreneurial competition, and won the national championship with her straightforward business experience and good profit model in the hot pot industry in Chongqing. The number of franchisees of the strange hot pot brand has rapidly increased by more than 2, ranking among the mainstream circles of the hot pot industry in Chongqing, and the strange hot pot brand has become the national champion.

People are always forgetful, and the history that people are familiar with is actually easy to fall into the corner of memory and be covered with dust. During this period of history, after earning their first pot of gold in the so-called never-ending Chongqing hot pot industry, the former industry leaders failed to withstand the temptation of the market economy and moved away from the mainstream circle of the hot pot industry and turned their focus to real estate, capital investment, loan guarantee and other industries.

During this almost forgotten period, Yu Yong, who died and came back to life, hung the title of director of Chongqing Huiyuan Hot Pot Research Institute, and decided to start an academic project with an unprecedented effect on the sustainable development of the hot pot industry: over two years, he edited and published a century-old hot pot history masterpiece "Chongqing in Hot Pot" with more than 3, words ...

An entrepreneur who is not doing his job

in front of reporters. In the preface of recommendation, Yu Yong wrote: Chongqing in Hot Pot is the first masterpiece recording the history and culture of Chongqing's hot pot for a hundred years. It is the History of the Three Kingdoms of hot pot, and it will surely become a masterpiece of hot pot history and culture ...

Yu Yong, who loves hot pot, is a bit boastful about his evaluation of this book, but after reading it, he will find that this hot pot historical record, which has been infiltrated with years of hard work, even has an impact on the origin of Chongqing's hot pot. Because no matter from the cooking technology and cooking process of various cuisines in the world, or from the vitamin content and medicinal dietotherapy value of Chongqing hot pot pepper, Chongqing hot pot is a healthy and safe global food.

Only people who have a deep understanding of Chongqing's food culture and history can understand how heavy and complicated the factors behind hot pot, as the only enduring food variety, are in Chongqing, where every popular food variety can only be noisy for a while. These heavy and complicated factors have penetrated into the soul of every Chongqing person, and even Chongqing people who have been wandering in foreign countries for many years will involuntarily think of Chongqing hot pot and ooze body fluid from their mouths.

The problem is that Chongqing people love and hate hot pot. If you don't eat for two days, you will often get angry and have diarrhea after eating. This is the basis for the sudden emergence of strange hot pot brands in the past ten years: it has the taste of authentic traditional Chongqing hot pot, but it doesn't get angry after eating, but it won't obviously feel the bitterness of traditional Chinese medicine.

These heavy and complicated factors have also penetrated into the soul of Director Yu, thus making him go beyond the principle of maximizing the cost and profit of an entrepreneur, preferring to lock his whole life in this pot of thick red soup.

Therefore, for more than 1 years, Yu Yong must stay in the hot pot research institute for one day every week without interruption. Read the latest information of global soup and pot diet collected by assistants, and study the integration between the latest health elements and hot pot ingredients. In Yu Yong's view, eating odd hot pot is only the first step, and from taste to food safety and nutrition and health is the general trend of human diet and the eternal pursuit of human elites. It is a brand-new mission of the hot pot research institute to develop a medicated diet health hot pot that not only has the taste characteristics of authentic Chongqing traditional old hot pot but also is beneficial to physical and mental health.

During the interview, the reporter spent half of his time listening to Director Yu's talk about how hot pot combines all kinds of high-quality ingredients, how Chinese and western ingredients collide and merge to produce the most delicious food in the world, and how the relevant characteristics of the most basic ingredients of red soup and spicy hot pot meet the mysterious needs of the human body ...

In response to the reporter's question about whether the joining speed of odd hot pot has slowed down in recent years and there are still only more than 3 stores after many years, is it related to the high joining fee? Director Yu's dark and thin face earned a flush: the joining speed slowed down only because we controlled the speed, raised the threshold for joining, and kept cleaning up the door for franchisees who did not follow the rules and cut corners, which damaged the brand image of Qichafu. Nevertheless, the number of new franchisees of Qichafu brand was the largest in Chongqing hotpot industry every year.

After Chongqing hot pot had to face the shock wave of changing old oil into disposable pot bottom, a large number of brand hot pot enterprises were abandoned by diners. As a result, some hot pot enterprises turned to real estate and capital and earned a lot of money, while director Yu worked tirelessly to write books.

In response to the question of writing a book without doing business properly, Director Yu solemnly declared: This is my real business. Without specificity, there is no real innovation. Last year, Shanghai Detong Capital, which has a * * * background and overseas funds, chose odd hotpot as the only investment partner after inspecting many hotpot enterprises in Chongqing. Isn't that obvious proof?

It was the second venture capital of Detong Capital that made Director Yu start the second life journey of Qichafu.

when hot pot meets the internet

for enterprises in the 21st century, it seems to be outdated not to touch the internet and not to do e-commerce. However, in the Chongqing hot pot industry, which is deeply marked by grassroots, it claims to be an e-commerce, but odd hot pot is the first one.

for the odd hot pot brand deeply buried in the hot pot industry, the transformation has actually been going on. As early as ten years ago, Qichafu started the shareholding system reform. Now Qichafu Group's shareholders include state-owned shares, venture capital, employee shareholders and other social shareholders, which are called mixed ownership economy in the most fashionable way. It is these shareholders' strong management vitality and the injection of resource platforms that enable Yu Yong to concentrate on being his excellent chairman and director of full-time research institute.

The involvement of Shanghai Detong Capital has put an end to Director Yu's good days, because according to the agreement between the two parties, the compound annual growth rate of odd hot pot must reach more than 3%. The performance requirements forced Director Yu out of the laboratory and put on the high-speed train of e-commerce.

All entrepreneurs from grass roots have the same characteristic: they are good at learning and grasping the essence of problems. How to do e-commerce in the hot pot industry? Director Yu doesn't seem to care too much about the anxiety of this China enterprise: there are basic laws in the market economy, and the so-called e-commerce has only changed its means, but the essence of the catering industry has not changed.

the catering industry has three basic elements: taste, nutrition and service. Neither traditional marketing nor e-commerce can exist independently without these three points. Taste and nutrition are the key points of continuous research in the hot pot research institute. Under the perfect distribution system of the central kitchen of odd hot pot, there is no problem with speed and standardization. The contribution made by the e-commerce platform is only to improve the accuracy with network numbers. The real value provided by e-commerce lies in the improvement of customer service. Customers can place orders and book seats through the e-commerce platform, and they can make complaints and feedback on customer service. At the same time, every customer's consumption will be recorded in points, and the points will be exchanged for consumption in the national franchise system. More importantly, the intensive financing rhythm indicates that the listing pace of Qichafu is faintly audible, which will undoubtedly bring a brand-new listing bonus to the franchisees of Qichafu.

Does this imply another possibility? Qichafu will abandon the tight joining policy for many years and arrange a new group of franchisees with more favorable activities, thus forming a more convenient hot pot pattern for customers?