Regarding the century-old fragrance of Zhaoji beef in Xinxiang City, the memory cut by time is the century-old life of Zhaoji spiced beef passed down from generation to generation.

This kind of life gives a city memories, and those things called history can be truly touched, tasted, and awakened by the people.

The century-old Zhao Ji has been passed down from Shangqiu, Henan, to Kaifeng in the late Qing Dynasty and the early Republic of China to today's Xinxiang City, through dozens of generations.

The brand name has been passed down from the original "Dejuzhai" and "Yuxingzhai" to today's "Century Zhaoji" and has gone through changes with the times.

In the early days of liberation, Zhao Yinqiu, the successor of Zhao Ji, moved his family from Kaifeng to Xinxiang, and sold "Zhao Ji Spiced Beef" near Yuan Pingyuan Shopping Mall and the old train station in Xinxiang City. In the early 1980s, it was fixed in Xinxiang Hui gathering place -

- At the entrance of "Tongsheng Hall" on Xinrong Street, a cart sells "Zhao Ji Spiced Beef", which was known as "Old Zhao Beef" by the people at that time. In 2011, it was recognized as an "Intangible Cultural Heritage Inheritance Craft" by Xinxiang City.

At the same time, it was rated as an "Integrity Unit" by the Xinxiang Price Bureau.

In 2012, it was rated as a "China Henan Time-honored Brand" by the Henan Provincial Department of Commerce.

In 2013, with the unremitting efforts of the inheritor Li Yansong, the unique traditional delicacy of "Centennial Zhaoji" beef was brought out of the city of Xinxiang to the province and even the country.

Many franchise stores have been opened across the province.

In 2014, we continued our efforts and established the "Century Zhaoji" e-commerce platform to promote the "Century Zhaoji" series of delicacies nationwide through modern e-commerce sales channels, and achieved the national sales volume of "Beef Floss" that year.

1. Become a "Taobao" gold medal merchant.

The traditional delicacy "Centennial Zhao Ji" has once again become a profound memory of a city.

In 2015, it was recognized as an influential "Henan Famous Trademark" by the Henan Provincial Administration for Industry and Commerce.

In 2017, with the continuous efforts of Li Yansong, "Centennial Zhaoji" has been continuously recognized by the people of Xinxiang City. In response to the needs of Xinxiang citizens, "Centennial Zhaoji" has added branches in different areas of Xinxiang, including Ideal City branch,

The Civil Service Community Branch, Evergrande Branch, Paifang Street Branch, Xinjian Street Branch, and Xueyuan Road Branch were opened one after another.

The inheritor Li Yansong inherits "Century Zhao Ji" in the new era, not forgetting the tradition in the inheritance, and not forgetting to innovate in the tradition, so that the time-honored brand "Century Zhao Ji" continues to rejuvenate, while the people reminisce about the centuries-old fragrance.

, has continuously launched a series of special delicacies of "Century Zhao Ji", such as salted melon seeds, beef waffles, ox eye crisps, broad beans in beef juice, secret spice powder, and freshly stuffed beef sausages.