First, take-away business under the prosperous business

Speaking of the Song Dynasty, the business in the Song Dynasty developed to a relatively prosperous state, and the textile industry, paper making and porcelain making industries reached saturation point, which not only met the basic needs of the people, but also began to export in large quantities. At the same time, we actively introduce fashionable new products, and people can often come into contact with all kinds of new gadgets in the market.

behind the commercial prosperity in this period, a great reason lies in the government's policy support for business. Compared with the previous policy of emphasizing agriculture and restraining business, political civilization provided a relatively straight road for the development of business. In addition, during the Song Dynasty, a large-scale southward movement was carried out. The rich Jiangnan region had a high crop yield, and the fertile soil was matched with developed water resources, which provided a strong natural support for the people to live and work in peace and contentment.

In agriculture, the rulers deeply adhere to the development concept of agriculture-oriented, insist on vigorously developing agriculture at the same time, adopt a development model adapted to local conditions, and make corresponding adjustments to agricultural planting varieties according to local climate conditions. For a long time, the national grain reserve reached a state of saturation, and the grain accumulated in the national treasury was enough to basically guarantee the actual consumption demand of the people for many years. In the vast Yangtze River and Pearl River basins, the surrounding areas with full momentum of agricultural level radiation have entered unremitting exploration.

under this background, the catering industry has also begun to diversify from a single one. At first, the people may only pursue a full stomach, but in the Song Dynasty, the people pursued more the beauty of food and the stimulation to taste buds. In the business district, in addition to seeing some daily shops, the number of restaurants is increasing at a certain regular speed. From time to time, people make an appointment with three or five friends, go to their favorite restaurants to eat and drink a glass of wine to talk about each other's work and family situation, which is really an ideal and beautiful life.

People's lives are so carefree, not to mention the splendor of the ruling class. The court cooks delicious dishes for the royal family in different ways, and sometimes it actively introduces some popular folk foods into the palace for the royal family to taste. In a word, people are paying more and more attention to eating. How to eat well and eat heartily has become a work proposition that catering practitioners must think about every day at that time.

In this context, the take-away industry in the Song Dynasty emerged. In order to improve the effectiveness and high quality of services, people are not limited to sitting in stores and enjoying delicious food. In a sense, the emergence of take-away can provide consumers with necessary convenience, and they will not eat a little because of time constraints. Every meal deserves attention.

Second, the concept of food consumption was effectively updated

At that time, the original take-away advocates in the Song Dynasty were mainly concentrated in one kind of people, who, in a timely way, were excellent white-collar workers. On weekdays, they go out early and return late, and the busy work makes them breathless. If they want to go home and cook meals by themselves every day, they may have limited energy and are too lazy to do it.

this group of people may not have much time to buy the fresh fruits and vegetables they want because of the strict clock-in attendance at work. most of them don't have too many vegetables at home. Usually, after work, I call my usual friends or colleagues at work, then order some takeout and chat while eating, so that I can find a moment to relax when I am busy all day.

In this period of Song Dynasty, basically, the consumption ideas have been significantly updated, instead of clinging to the original ideas, everyone has their own work goals, and the social status of women has also been mentioned. No longer confined to the narrow corner of the kitchen, I began to try to step into my favorite job and serve the society together with men.

After the concept of basic equality is established, people no longer cook at home in a proper way every day, but restaurants are mainly concentrated, and they have to drag their tired bodies to the hotel after work, which is enough to make people feel headache, so take-out began to be officially born. Compared with today's advanced mobile phone orders, the delivery staff rode an electric car to deliver the goods to the door. At that time, it was definitely not so advanced. There are two main forms of delivery, mainly to go to the store to take them out, and the other is to book them in advance and deliver them to the door by the shop assistant. Basically, the expectation that you can eat delicious restaurant dishes at home has been realized. Of course, what we also want to mention here is that we often see mobile food vendors carrying pole and shouting while walking in film and television dramas.

When the shouts are getting closer and closer, hurry to the door and wait. When you arrive, you will say hello, and the vendor will stop, put down his belongings by the roadside and cook some delicious food on the spot. At this time, all you need to do is provide the tableware, wait for it to be done, and then bring it after paying the money, and treat yourself to the hot food for a day's hard work.

Of course, it is not only the common people who are greedy for food, but also the nobles who like to find new things in the folk. They also have taste buds full of longing for food. Although the food in the court is exquisite, it is not as delicious as a bowl of beef soup boiled in soup on the street. At that time, the nobles were actively looking for their favorite street cars. Due to the limitation of their status, they certainly couldn't go to the street to eat a bowl if they wanted, like ordinary people, so they usually sold it outside to satisfy their stomachs.

Sometimes, the nobles will recommend some foods that they have loved for a long time to the emperor. Even the emperor is defeated in the delicious folk food. The emperor sometimes asks his men to order takeout for a change. In this regard, people feel a little in stitches. In this case, the take-away industry in Song Dynasty developed to a certain extent.

The potential support of the royal nobles has also become the driving force for restaurants to move forward. Smart restaurant merchants have also put out corresponding advertisements, saying that their food has been appreciated by the emperors and nobles. When people saw the advertisements, they rushed to have a taste, which promoted the prosperity of their businesses. In addition, with the affirmation of the royal family, the business enthusiasm of the merchants has reached an unprecedented full state. It seems that the road of food exploration is a proposition that family generations need to explore.