In Europe, Carnival is a traditional festival. The predecessor of Carnival is the European and American Carnival, which originated in ancient Egypt and later became the celebration of Saturnalia in ancient Rome.

But have you ever known that the original origin of this beautiful Chinese name is related to a story in the Bible more than 2,000 years ago. There is a story in the New Testament of the Bible about the devil tempting Jesus. It tells the story of the devil trapping Jesus in the wilderness and not giving him anything to eat for 40 days. Although Jesus was hungry, he did not accept the devil's temptation.

Later, in order to commemorate Jesus’ fasting in the wilderness during these 40 days, believers used the 40 days before Easter as their days of fasting and repentance, called Lent or Lent. (Lent). It is said that the Wooden God Festival and the Dionysian Festival in ancient Greece and ancient Rome are its predecessors.

During these 40 days, people are not allowed to eat meat, entertain, and live a solemn and dull life. Therefore, in the week or half a week before the start of Lent, people will hold banquets, dances, and sex to indulge in joy. Later, such a day gradually evolved into a religious custom festival, called "Carnevale" in Latin, which means: "Farewell to meat."

Carnevale is translated as Carnival in English. Nowadays, not many people adhere to the strict rules and regulations such as Lent, but the traditional carnival activities have been preserved and become an important festival for people.

Around the 1970s, Professor Lu Gusun of the Department of Foreign Languages ??of Fudan University heard the name "Carnival" for the first time in Hong Kong. From people's carnival activities, he guessed that the Chinese "Carnival" "It must be Carnival in English. Hong Kong people always have many clever transliterations of nouns. Soon after, this beautiful translation was also introduced to the mainland and became a familiar term.

As the largest traveling carnival in the world, it is committed to introducing large-scale folk carnivals with traditional European style into the Chinese market. Global Carnival has held 9 highly successful carnival events, generated US$63 million in revenue and received more than 9 million guests. It has become the carnival leader with absolute advantages in Greater China. In terms of scale, management skills and product quality, there are almost no other carnivals. Competitors can compete with it.

Global Carnival's most recent Shanghai Festival 2003 attracted 2.2 million visitors, spending $12.77 per person. The number of daily visitors and per capita spending of Shanghai Carnival is higher than that of Hong Kong and Singapore carnivals, which shows that Chinese consumers have strong consumption desire and spending ability, thus strongly supporting global carnival activities.

Global Carnival’s record of success has brought it invitations from multiple city governments and institutions in China, not to mention being invited to support the annual Summer Olympics celebrations in Beijing in June 2004, and in It culminated in 2008 with the Olympic celebrations. Global Carnival is methodically stepping up its advertising campaign in order to maximize its development opportunities in the Chinese market.

In order to meet the challenges of building a profitable business in China, the world's fastest growing economy and the world's largest consumer market, Global Carnival will continue to build its successful "Mega Carnival" product portfolio that features popular and traditional carnival rides and rodeos in a joyous atmosphere of Chinese folk culture, entertainment and sports. Through extensive media coverage and strong word-of-mouth endorsement from millions of Happy Global Carnival visitors, the Global Carnival brand has quickly gained widespread recognition throughout the region. The Global Carnival brand creates confidence among consumers. Consumers know that no matter when or where they attend a carnival event, they can experience the latest exciting carnival rides, challenging and rewarding competitive events from Universal Carnival in a safe, clean environment , unique attractions and world-class entertainment.

The Global Carnival is a professionally organized large-scale folk carnival event, which mainly includes:

· Motorized riding projects - these projects range from rides with extreme speed and movement to physical challenges. Rides range from more modest rides for friends and family to youth rides (categorized by child's ability and size), all offering the same thrilling experience in a very safe environment.

· Competitive events – Competitive events that encourage active participation among visitors and reward skilled players with attractive and popular prizes, often soft and cuddly toys.

· Cultural and entertainment projects - a wide variety of domestic and foreign cultural folk entertainment performances.

· Food and shopping - a dazzling variety of domestic and foreign food.

Note: Universal Carnival events adhere to a strict "no alcohol or on-site drinking only policy" in order to promote safety and family values.

· Global Carnival Experience - All the above activities are conducted in a stimulating, active and joyful environment, which is full of lights, music, colors, dance, singing and movement, making the infected Visitors enjoy a unique "Global Carnival Experience."

The Global Carnival is a true folk cultural event suitable for public participation. They can freely choose the riding activities, competitive activities and interesting projects they wish to participate in. It can attract the largest number of people to visit. During the Universal Carnival, many folk and international entertainment programs are provided to tourists as part of their "Global Carnival Experience".

The concept of "Global Carnival" allows the general public to actively experience the Olympic spirit by participating in rides and competitive events, as these events emphasize:

· The spirit of personal challenge.

· The body expresses the spirit.

· Competitive spirit.

· Discover personal performance limits – mental and physical performance limits at extreme speeds and movements.

The Global Carnival includes many sports-oriented rides and competitive activities (such as football, basketball, target shooting competitions). These activities create a challenging atmosphere in which the general public The Olympic spirit can be further enhanced by experiencing first-hand the excitement of personal challenge, performance and competition that epitomizes the Olympic spirit. Global Carnival allows the general public to experience a sense of Olympic participation and experience the Olympic spirit first-hand, thereby generating the motivation, enthusiasm and anticipation that will culminate in the "2008 Olympic Games". Through each successive annual Summer Olympics celebration, Universal Carnival will strengthen the sports theme throughout the Carnival, thereby further emphasizing the Olympic spirit and increasing the general public's acceptance of the Olympic Games.