There are different steps and requirements for applying to be a Taobao anchor according to different identities. The specific information is as follows:

1. Merchant identity

Now, an application has been made for the opening of the whole market business (except for a few special industries (underwear and real estate). If you apply for the right of live broadcast as a merchant, you can click on the live broadcast center console, and the system will automatically check whether you meet the opening conditions.

if the opening conditions are met, the page will display "confirm opening", and then click it to open the live broadcast right for live broadcast; If it doesn't meet the requirements, the nonconformity has not been revealed on the page yet, and it can be improved through self-examination under the following five conditions:

the store has one drill or above;

How to check the store's micro-amoy level L1 and above (the original micro-amoy fans requested to cancel, and it will be implemented on June 21st, 218)? You can click here to check

The live broadcast platform will also be combined with the old customers' operation ability of the store;

the live broadcast platform will also combine the matching degree between the goods sold by the store and the main categories;

the live broadcast platform will also be evaluated in combination with store sales;

the seller must comply with the Taobao Marketing Activity Rules;

There is no violation of selling counterfeit goods in this natural year;

In this natural year, there were no serious violations of publishing prohibited information or counterfeiting materials, and the points were deducted by 6 points or more;

Tips: If you enter the center console and are prompted that you have no authority for the time being, I suggest you pay attention to the classification, operation and maintenance of customers in customer operation platforms and other places, and try your best to sell goods that are in line with the main categories.

2. Non-merchant status (talent/consumer)

Non-merchant and personal anchor, the basic threshold can meet one of the following two conditions:

Condition 1: Taobao talent account level reaches L2 level; (If you are not a Taobao talent, it is recommended to apply for admission first)

Condition 2: You need to have good field control ability, be fluent in speech, clear in thinking and have strong interaction with fans, so you need to upload a video of the anchor leaving the country to fully and comprehensively show yourself ~, and the video size should not exceed 3M, because the current system only supports about 1 minute, so I suggest everyone think about how to show their live broadcast ability through 1 minute, not just self.

condition 3: pass the basic rules exam of new anchor;

if you meet the above requirements and pass the examination, you can immediately become the anchor of Taobao ~

Application entrance: through the Taobao Live APP---- log in to your Taobao account-consult the anchor recruitment on the banner map.

3.MCN partners (organizations)

At present, Taobao Live has more than 2 MCN cooperation organizations (UGC online celebrity anchor organizations), and the platform hopes to cooperate with organizations with rich experience and outstanding achievements in the live broadcast field (online celebrity/anchor organizations).

If you are a brokerage company with a large number of anchors and have had successful cooperation experience in other live broadcast platforms, and want to join Taobao Live as an anchor operator, you can click on "Recruitment Instructions for MCN Partners (Organizations) of Taobao Live Broadcast" to view the details ~

4.PGC Live Broadcasting Organization

If you are a professional column production team with rich and successful experience in content planning and production of variety shows and e-commerce programs, click.

Extended materials

Requirements for Taobao live broadcast content:

1. Remember that no matter what content type, remember: account information such as WeChat and QQ must not appear. Once found, the right to publish videos will be cancelled immediately.

2. If the video content resolutely puts an end to pornography, gambling, drugs, smoking and drinking, once it is found, it will immediately cancel the Daren account and reserve the right to pursue responsibility.

3. The anchor is not allowed to add his own store or WeChat information in the comments of the live broadcast through the trumpet. At present, it is found that this information will be automatically blocked, but everyone can share his own store link through the shared baby address when the live broadcast is initiated, which is at the first operation button of the live broadcast operation interface.

4. It is not allowed to publicize account information other than mobile phone Taobao in any form in live broadcast or video, such as account information of third-party apps.

Reference: Taobao Customer Service Center-How to apply for joining Taobao Live?