over 2, words of dry goods have been continuously updated in Zhihu. Now there is a super A escort community, 4,-word Tk nanny-level operating e-books and various tools e-books, from front-end drainage to back-end drainage, covering practical experience of Tk from to 1 to 1 and various resources. The initial intention is to continuously export dry goods to friends in need. I hope everyone will step on the pit less. The following are all hematemesis dry goods (the full text is long, it is recommended to praise+collect, and then read slowly). If you want to know more about dry goods, you can pay attention to the Zhihu of Lao A. If you are also interested in Tk, you can leave a message below (tk) to send you an installation tutorial and introductory materials. If you want to take the goods on TK, it is very important to take a good video of the goods! Users should be interested in your products from your video, and this video can be regarded as a qualified video with goods! In this case, how to shoot a TK video with strong delivery ability? TK, a short video platform, has more than 3 billion global downloads and more than 1.2 billion monthly users! Users cover more than 15 countries around the world. According to US media reports, TK traffic ranks first in the world, and this high-speed growth momentum has not yet reached its peak! Cross-border merchants are aiming at TK platform and ready to settle in, but how to create videos with goods for marketing has become the most difficult problem for merchants! This threshold has blocked the pace of many cross-border businesses wanting to settle in TK. Actually, you don't need much professional equipment and skills to create videos with goods on TK. Old A spent a lot of time sorting out the creative ideas of the video with goods, which can be operated only by mobile phone, and everyone can code the collection! First, what kind of video is more capable of carrying goods? Obviously, the video that can highlight the product's function is more capable of carrying goods in TK, and the domestic video style with goods is more inclined to soft advertisements, but TK prefers simple and rude marketing advertisements that directly highlight a certain selling point of the product. How to do it? Grasp five requirements: 1. Eye-catching power: short video can stimulate the audience's interest in a short time; 2. Information quantity: output sufficient product information (effect+product+pain point); 3. Communication sense: generate interactive dialogue with the audience; 4. Internalization power: let the audience accept short video product information; 5. Identity power: point of view and trigger corresponding behavior, generating consumption impulse. Cross-border businesses want to improve the conversion effect of short video one by one from these five aspects. As far as TK platform is concerned, 64% of young users make their short videos more extreme-shorter duration, more dazzling and exaggerated use of special effects, and more exciting soundtrack. "Golden 6-second Principle" If your video does not attract users' attention, it is impossible for users to like, comment, forward or even buy products. Therefore, when creating short videos, sellers should not only enhance the attractiveness of the content to the audience, but also conform to the platform characteristics of TK in form, so as to make the material "TK". Second, how to shoot TK's video with goods? TK's video with goods encourages shooting product-related content, focusing on highlighting the characteristics and functionality of its own products, or other interesting ways to play. 1. Five requirements for planning video scripts 2. Refining product selling points Generally, cross-border businesses have physical goods, so the video content should focus on goods. Our purpose is to make videos with products as the core to attract potential consumers who are interested in products. 3, the scene needed to conceive the product-the lens script can let all the people in the team write together, have a brainstorming, produce more creative ideas based on the product itself, and finally choose the best one to implement. The lens with creative characteristics can be made into an IP memory point of the account, which will increase the audience's memory of the product. 4, product copy planning mentioned earlier "golden 6 seconds principle, which is the prime time of the first 3s and the last 3s respectively. Short videos must be attracted to consumers within 3 seconds to make them continue to watch, except for visually stimulating consumers. You can also work hard on video copywriting. The following old A summarizes five categories of titles for creating explosive copywriting. Question type: according to the content, ask questions to the audience and trigger comments (for example, do you like manicure? Question-setting: put forward correct and controversial opinions and make reasonable explanations with videos (for example, you don't like manicure? Manicure can make our fingers slender and beautiful ..............) * * * Ming: Say what the audience wants to say but doesn't (for example, the more beautiful the manicure is, the more expensive it is ...) Digital: concise and clear, which arouses the audience's curiosity. (For example, I like the last one of these 1 kinds of nail art best) Golden sentences: Golden sentences are generally grounded and interesting languages, which are associated with product brands or personal attributes and have the property of "broadcasting", which can trigger the audience to consciously repeat, imitate, ferment and spread. (For example, does chain manicure affect ear digging? 5. Think about the appropriate background music. The background music must fit the video content. Daily sellers can brush TK videos, collect interesting music, understand the interests and preferences of local consumers, and use them in a targeted manner. Background music itself is also a kind of video filter, which is well used and the content is directly popular. 6. After locking the target account and locking the target account, you can cultivate a sense of play in your product-related fields by observing and studying the videos of the target account explosion. (1) To make clothing for the target content target user group-clothing style-explosive video-explosive video # topic (search one by one, and pay attention to the vertical accounts you search, these are the accounts you want to target.), then you should analyze whether he is making men's clothing or women's clothing, what kind of people he is targeting, and what kind of clothing style is it. Secondly, you have to target his topic. When you find a hot topic, if you have different opinions. Can you have a deeper understanding than him, or have a better case? These popular works can at least show that this topic has been recognized by the public, and he must have hot potential. (2) Imitation of the title of the target form-typesetting the cover-shooting the scene-moving the mirror-editing the rhythm-background music (this is not plagiarism) is the best learning, and learning can be divided into two steps: learning and learning. First of all, you have to learn. Learning is imitation. If you can't even imitate the target account, what about surpassing it? To surpass you, you have to innovate, so as to create different memory points from the benchmark account. Third, the verticality of the account with goods in TKshop has been completed, and the fans have been accurately docked. Then you can open TKshop and start to bring goods! The old A team can open TKshop UK store on their behalf (1) What is TKShop? TKShop has a shopping cart function. Like a domestic sound, sellers can directly insert product links in short videos and live broadcasts. In addition, TKShop also has the background management function, which can directly set up product shelves, order tracking and so on. In addition, with its own alliance marketing portal, sellers can set up marketing methods and find red people to distribute goods (red people only charge 2% handling fee for TK). (II) TK UK store threshold 1. To be qualified as a Chinese mainland or China Hongkong company, you need to provide a valid business license in your country (currently limited to Chinese mainland qualification), and provide photos of the front and back of the legal person passport/ID card, which must be consistent with the legal person information in the business license. (A business license can register 5 stores) 2. Have experience in mainstream cross-border e-commerce in Europe and America (such as Amazon/eBay Express/Wish and DSR >; 4.5), canceled the previous GMV requirements, but excluded independent station users (I don't know if it will be opened again later); 3. After TK UK accounts are subsequently opened to other regions, they will accept accounts in relevant regions, requiring TK accounts to publish at least 5 short video contents, with a total of 1 likes, and the accounts are not illegal. 4. Key information needed to apply for TKshop UK store Lao A reminds you that cross-border businesses are applying for UK stores from self-registration instead of open registration, or they are audited. There are two key information that you should prepare in advance to avoid registration failure! Team A can also register small stores in the UK as an agent. If necessary, leave me a message with screenshots of the main e-commerce stores: backstage screenshots of Amazon, eaby, wish and AliExpress stores. The DSR of the store suggests 4.5 or 95%, and the registrant suggests withdrawing the company name and unified social credit code. What if I don't have these platforms? Shopfiy independent station is also an alternative way, and it is necessary to provide a screenshot of Shopfiy store background, and ensure that the application mailbox is consistent with the store background. TK UK account belongs to the UK and is 18 years old. It has published 5 videos and won 1 likes. 5. UK store registration link: /account/welcome(1) Fill in the basic email and mobile phone information. (2) Select the mainland theme in the next page. Then choose "Ordinary Entry" (3) Submit screenshots and links related to the main store (4)shopify stores need to "submit more information". Only Shopify stores have this item, fill out the questionnaire, and look at the screenshot of the background ownership of the store in the UK, and whether it has the ability of brand, overseas warehouse, live broadcast and short video, but these are not necessarily necessary conditions. Please try your best to fill it in. (5) Verify and bind the TK account. Note that this account will be the main account of TK store (the advantage is that the goods on the store's backstage will be automatically synchronized to the account window, saving manual points). And it needs to be a local account in the UK, otherwise the following prompt will appear: Tip: To ensure that the registered account is a local account in the UK, it is recommended to insert a British overseas card in/search the account when registering. If it is displayed as the UK, a verification code will be issued to the designated TK account after it is verified, and it will be in the inbox. 6, company qualification certification 7, legal person qualification certification 8, store name, select three main categories At present, the business scope of the store will not be limited to these three categories, but it is safe to choose your most advantageous category and check the first warehouse. You can freely choose the mainland warehouse or the Hong Kong warehouse, and the two warehouses cannot choose the same one. 9. After the review is completed, you can submit it for review. After the approval, you can open an alliance to bring goods, hang up your goods and let the red man bring you goods ~ 4. TK supply channels Cross-border businesses all have their own supply channels, but some newcomers still don't know where to find the supply. Old A will talk about this part in detail, or you can click the link below to check the supply channels of the old A team. (1) Looking for peer shops to choose products is sometimes not that we don't know what to sell, but that we don't know what to sell, so it is necessary to look for peer shops to "open their eyes". After finding a peer store, you can add /collections/all? Sortby=best-sellng to see the best-selling products of this peer, so what are the ways to find peer stores? 1. google search command: site:myshopify.com+ keywords. No matter what the domain name displayed by the peer shops is, all shopify shops also have a domain name of /xxx.myshopify.com, so many peer shops can be found in this way. 2. shopistores.com/xpareto.com/shopify.xuggest.com/, an independent station monitoring website, focuses on the last one. Compared with the other two, there is a store seo traffic data index, according to which we can find the shops where Chinese people make explosions. The biggest feature of explosive shops is that they generally do not do SEO and have no brand, and rely entirely on advertising to promote the development of shop products. 3, shopifyapps comments to find some expensive apps in the store, if there is a store in use, prove that his store is making money. So you can search some expensive or popular apps keywords, such as buying upsell, finding the store name in the comments of apps, searching the store website in google, and then choosing products in the store. (II) Selection of e-commerce platform Since TK is an overseas short video platform, its target consumers are the same as those targeted by Amazon, AliExpress and other platforms, so let's take Amazon as an example to make a selection through Amazon platform (this is a piece of cake for Amazon sellers, but it is still a bit difficult for TK players). First, search your own corresponding target keywords (if you are familiar with Amazon, it is best to use junglescout, AMZTracker and other tools), delete the top 1 sellers (this number is determined by yourself), and record their display location, sales data, review, etc., and then select 3 sellers with similar price positioning as expected, analyze and estimate the traffic sources (free traffic, paid traffic, in-station traffic) of each store. Then form a detailed product selection data report. After such a series of operations, you should have a general understanding of the sales situation of series products in the field you want to sell in Amazon. Then, after determining the products, search for product keywords and directly find a large number of sellers on Amazon, AliExpress, wish and other platforms, and directly use their listing materials to form their own video materials. The landing page can also copy the corresponding seller's landing page (even the comments can be intercepted and placed in the comments of our landing page). (3) facebook selects products that have been exploded on Facebook, and it can be exploded with a high probability on TK. 1. The system advertisement recommends that when you brush at ordinary times, you should advertise more, let fb mark you, and automatically recommend the latest advertisement to you later. 2, advertising keywords search fb advertising, calling for the purchase of almost the same keywords, by searching these words, you can find a lot of advertisements, and then choose products. 3, adspy advertising monitoring tool. adspy.com, this should be a must for every fb pitcher. You can see all the advertisements that shopify stores put on fb. In addition, through this advertisement, we can enter the advertiser's shop and look at the hot products in their shop to expand our selection library. 4, youtube channel BestBuyExpress: regularly update some hot-selling or relatively new and exotic products BestKitchenGadgets are basically kitchen supplies ChopBusters: will release some Amazon tools products LittleTikes: toy channel Top1Zone: covering more content, 3C outdoor kitchen sports, They are all very popular products, so I'll share them with you here today. I want to know more about TK's cross-border knowledge, and pay attention to the Zhihu of Old A, which will bring you more dry goods in the next issue. The above is the dry goods about TK powder-increasing operation compiled by Lao A! After reading it, like it, Tk makes money! Welcome to pay attention, dry goods in the past: Lao A takes you to play TikTok: How should cross-border businesses lay out TikTok? Lao A takes you to play TikTok：TikTokShop, the practical points of opening a store in Southeast Asia-cross-border e-commerce Lao A takes you to play TikTok: cross-border e-commerce sellers: How do traditional enterprises realize the overseas version of TikTok? Old A takes you to TikTok: How to make Tiktok British cross-border store in 222? Super-full operation guide takes you to play! Old A takes you to play Tk: How do cross-border sellers tk labels and quickly find hot products! What are the methods?