Reading Summary of "99 Golden Phrases for Credit Card Marketing and Management" I came across this book "99 Golden Phrases for Credit Card Marketing and Management". The reading summary is as follows: 1. Golden Phrases for Self-cultivation in Credit Card Marketing 1: Fighting spirit is to do well

The number one priority in marketing is that performance is achieved through hard work.

If you always keep your mind high in fighting spirit, you will have a firm belief, be able to fully explore your potential, overcome difficulties, complete your work consciously, and reach one level after another in marketing.

Performance is achieved through actions.

The market waits for no one, so you must dare to take action, continuously develop your own marketing capabilities in action, and develop capabilities suitable for market competition.

Golden Quote 2: Optimism is a prerequisite for good marketing. Optimists must be enthusiastic about work and must be people closer to success. When encountering marketing failure or business development is not good, don’t be pessimistic, but proactively look for solutions to the problem.

In this way, optimists can more easily see the direction of business development and dare to face difficulties and challenges head-on.

Golden Quote 3: Good posture can add weight to successful marketing and modify your appearance. If you want to wear a tie, it must be of appropriate length. If you want to wear a shirt, you must wear it flat and straight. If you want to shake hands, the strength should be moderate and your movements should be modest.

Stay in good spirits.

From the moment you wake up in the morning, you must have a full and clear mind, so that you can have better judgment and adaptability, and be able to quickly respond and answer customers' various questions.

Golden Quote 4: Excellent eloquence is an important lubricant for successful marketing. During the communication process, you must have a pleasant and gentle attitude, and control the volume and speed of your conversation so that interested customers can hear clearly and uninterested customers will not be disgusted.

The best volume and speaking speed are those that can attract the attention of people around you without affecting the client's work.

2. Professional skills in credit card marketing Quote 5: Professional skills are the foundation for ensuring good performance. Be familiar with the bank’s credit card products.

The credit card business has developed rapidly in the past ten years, and many card-using experts have been cultivated among customers. Only by fully mastering the professional knowledge of the credit card business can you have the confidence to approach customers and have the ability to win customers.

Be familiar with popular credit card products.

Being familiar with popular credit card products and finding the differences between credit cards from other banks is also an extremely important professional skill. If the customer tells you that they already have a credit card, you can quickly respond to recommend a benefit and discount to the customer, and communicate with the customer

Make a supplement to your existing credit card so you can win more opportunities.

Be familiar with common financial products.

You must usually understand a series of product knowledge.

As the pace of transformation and development of the banking industry accelerates, the requirements for professional skills are getting higher and higher. Having a variety of comprehensive sales capabilities is an important trend and even a necessary condition.

Golden sentence 6: Make targeted preparations and never fight an unprepared battle.

Golden Phrase 7: Study diligently and ask questions to improve the approval rate. Golden Phrase 8: Have a strong awareness of compliance operations. For marketers, establish a correct awareness of compliance, learn and abide by the bank's rules and regulations, and strictly abide by all aspects of compliance ethics.

According to the regulations, we must conscientiously implement various operational steps and effectively eliminate risks at the front end of marketing. This is not only an effective means of preventing and controlling risks, but also an important measure to protect ourselves in fulfilling our work responsibilities.

For marketers, compliance operations have no end and are always on the way.

3. Credit Card Marketing Strategies and Methods Quote 9: Marketing must be divided into groups. Marketers can quickly identify which group of customers the customers belong to through one or two sentences of conversation, customer answers, or even expressions, so as to achieve targeted classification.

Marketing maximizes marketing productivity within a limited time.

Golden Quote 10: Featured products should be marketed in conjunction with scenarios. When promoting featured products with distinct rights and interests, they must be combined with the goals and customers’ life and work scenarios. For example, for private car owners, they can stop at the car wash entrance and exit of the 4S shop of the gas station and vehicle management office.

marketing.

Golden Quote 11: Marketers need to be familiar with the card access policies of various customers. Marketers need to be familiar with the card access policies of various customers, accurately grasp the materials that need to be provided, and make notes and priority reviews for important customers. Simplified application procedures can effectively reduce the number of customers.

Customer round trip time speeds up business processing and optimizes and improves customer experience.

Golden Quote 12: Beautify your own products. Beautification is not deception and nonsense, but an effective marketing art. If the product you market has won a relatively well-known award, how many customers have applied for it or are using it for a long time?

You can tell the history of the company when marketing, which is a reflection of credibility.

Beautification is not about bragging, nor is it to suppress other people's products. Show customers that the product brings a better life. This kind of beautification can win customers' trust and favor of the product.

Golden Sentence 13: Praise customers appropriately. During the marketing process, it is inevitable that some customers will talk about filial piety. The issues discussed by customers are relatively specific, and you are not sensible. Don't draw random illustrations. You can nod in agreement.