Luen Thai Food's development path has not been smooth sailing.

In 1995, 40-year-old Xu Wenbo came to Linying County, Luohe City from his hometown of Jinjiang, Fujian Province to help a friend run a business.

Seeing the good local investment environment, Xu Wenbo couldn't help but be tempted.

In 1997, he invested 7 million yuan on his own, rented a dozen old factories in Huanglong Development Zone, Linying County, and founded Luohe Liantai Food Co., Ltd., a company mainly engaged in the production and sales of puffed food.

They worked day and night, and after producing the product, they carried the product on their backs, traveled under the stars and the moon, and traveled day and night to sell it. They did not know how many layers of skin were worn on their lips, how many words they spent, and how many cold looks they received.

Hard work paid off. Due to the product's unique technology and formula, as well as sophisticated processing technology, it was gradually accepted by consumers, opened up sales, and gained a firm foothold in the market.

Then, they took advantage of the situation and established bases in Liaoning, Shandong, Jiangxi, Shanghai and other places. With the "Xiyingying" brand as the main product, three series of more than 400 varieties of puffed food quickly occupied the market and became a well-known brand.

This also resulted in huge rewards.

When a reporter asked why he invested in setting up a factory in Linying, General Manager Xu Wenbo said that the first consideration was market factors.

Because Linying County has superior geographical conditions, it is very conducive to the development of food enterprises: Linying County is located in the Central Plains, with National Highway 107 and the Beijing-Zhuhai Expressway running parallel to it, so transportation is very convenient; in addition, Henan Province is a typical agricultural province.

Linying County is also a major agricultural county in Henan Province. It produces high-quality wheat, corn and other raw materials urgently needed by food companies. Investing here can save a lot of transportation costs and raw material costs.

The second consideration is the factor of human resources.

Henan Province is not only a province with a large population, but also can provide enterprises with abundant human resources and a broad market space. Moreover, Henan people are kind, hard-working, and have simple folk customs, so investing in Henan makes you feel at ease.

The third consideration is historical factors.

Xu Wenbo said that when he was a child, he heard from his elders that their ancestors came from the Central Plains, and he had an inherent affinity for the Central Plains. When he grew up, he hoped to do something tangible for the rise of the Central Plains.

"Of course, the most important and direct reason why I have been doing business with peace of mind for more than ten years and am determined to take root in Linying and strive for life is that the pro-business, business-loving and wealthy investment environment in Linying County deeply attracted me." Xu Wenbo

He said that in 1997, when he received a warm invitation from the Linying County Party Committee and County Government, he was moved by the enthusiasm and sincerity of Linying County's desire to do practical things for the private sector and to develop the economy, and decided to invest and start a business in Linying.

During his more than ten years in Linying, he not only enjoyed the tax, land and other preferential policies promised by the government, but also deeply realized the meticulous care of the party committee and government for the enterprise.

In 2007, when he heard that Luen Tai Company was encountering financial difficulties in its development, Linying County Party Committee Secretary Guo Guohui took the initiative to coordinate with the bank and ultimately helped Luen Tai Company overcome the difficulties.

In the same year, after a heavy rain, large areas of the workshops and warehouses of Luohe Liantai Food Co., Ltd. were flooded, and the power facilities were damaged, causing heavy losses.

How to reduce losses and organize production as soon as possible has become a difficult problem for Xu Wenbo.

When he was in trouble, Linying County Magistrate Wang Guoqian personally rushed to the scene with staff from insurance companies, electric power companies and banks to help Luen Tai Company reinforce drainage and repair lines while assessing losses and paying claims.

, solving the urgent needs of enterprises.

Xu Wenbo will never forget the fact that the Linying County Party Committee and County Government helped enterprises solve problems during times of crisis.

"I did three things right when I invested in Henan. First, I chose Linying as the investment location; second, I moved the group headquarters to Linying; third, I was the first to build an industrial park in an industrial cluster."

Xu Wenbo said affectionately, "When I first came to Ying Investment, the company's registered capital was only 7 million yuan, and the production workshop was just a simple workshop of more than 1,000 square meters with only a hundred workers. After more than ten years of development, it has continued to attract

With additional investment from shareholders, the company's registered capital has increased to 50 million, with a construction area of ??more than 80,000 square meters and more than 1,500 workers. Together with its bases in Liaoning, Shandong, Jiangxi and Shanghai, a modern snack food group has been completely formed.

Luen Thai Food is by no means an example of a Fujian enterprise investing in Linying. It has always been engaged in the food processing industry in Linying. While making the company bigger and stronger, Xu Wenbo also actively promotes the rapid development of Linying County's economy.

Through matchmaking, Fujian Heng'an Group, a top 500 domestic enterprise, settled in Linying County for its 160 million yuan fiber and cotton science and technology industrial park construction project. "At that time, I was the first company from outside the province to enter the Huanglong Development Zone.

At that time, I was not sure whether the company could develop in the long term. After careful consideration, I decided to engage in leasing operations first. If it was successful, I would expand investment. If it failed, I would leave.

"Unexpectedly, Xu Wenbo has been working for 11 years. The company has developed from leasing operations to building factories. The products have also developed from one series and several varieties to now three series and more than 400 varieties. The production scale has expanded by dozens.

times, profits have doubled several times. “In Linying, you just do your job and don’t worry about anything else.

"For more than ten years, in addition to going to Fujian, Hong Kong and other places to do business, Xu Wenbo has been starting a business in Linying. The year before last, with the consent of the company's board of directors, he simply moved the headquarters of China United Group from Hong Kong to Linying County. Linying County

To build the Yingbei Industrial Cluster, he acquired 176 acres of land and decided to invest 160 million yuan to build the Luen Tai Food Industrial Park.