In order to ensure that things or work can be carried out effectively, it is usually necessary to prepare a plan in advance, which is a concrete, thorough and highly operational plan from the aspects of purpose, requirements, methods, progress, etc. I'll bring you the store promotion plan, I hope you like it!

About the store promotion plan 1

Activity theme:

Celebrate the Double Ninth Festival

Activity content:

First, the water reflects the sunset, and the elderly in Beijing visit three times a day

Any customer (over 55 years old) who has shopped in 1 yuan on that day can get a lucky draw card (only one for each person), and fill in the relevant information in the lucky draw. Accompanied customers can enjoy preferential fares. (Customers participating in the activity require good health and convenient movement)

Draw time: October _ _ _-October _ _ _

Leave the group time: October _ _ _ _

Venue: For details, see the poster in the store

Second, celebrate the Double Ninth Festival, and the talent show for middle-aged and elderly people

Anyone over 55 years old can use it.

solicitation time: October _ _-October _ _ _

exhibition time: October _ _ _-October _ _ _

Third, folk yangko and ballroom dancing for middle-aged and elderly people

On the occasion of the Double Ninth Festival, our store has prepared wonderful yangko performances for our customers, and at the same time, there are rich yangko performances for middle-aged and elderly people.

activity time: October _ _

activity place: see the poster in the store

4. Shilibao Store in the golden autumn season-exhibition of children's leaves

Huatang Shopping Mall will exhibit children's works made of leaves in the store, and everyone is welcome to attend.

collection time: October

collection place: information desk on the first floor

5. chinese baby cartoon and dubbing collection made in Korea in Shilibao Store

chinese baby made in Korea landed in Huatang Shopping Mall. From now on, customers who buy any products of chinese baby can participate in the dubbing activity of chinese baby cartoon, and winners will also be given prizes.

Registration time: October _ _ _-October _ _ _

Registration place: Wenwan Store on the third floor

Activity time: October _ _ _

VI. Health consultation for middle-aged and elderly people on the Double Ninth Festival in Asian Games Village Store (October 12 -14)

At that time, blood pressure and blood pressure will be measured for middle-aged and elderly friends free of charge.

activity time: 1: a.m.-17: p.m.

location: outside the main entrance of the store

About the store promotion plan 2

In view of this demand of the Mid-Autumn Festival catering consumer market, it is necessary for the restaurant to plan a Mid-Autumn Festival promotion plan, so as to attract more Mid-Autumn Festival dinner consumers to eat in the restaurant, boost the restaurant's operating income and create a good festive atmosphere for the Mid-Autumn Festival celebration.

first, the activity time

September _ _ _-September _ _ _ _

second, the activity place

__ restaurants

third, the theme of the activity

The moon is full in mid-autumn night, and the world is * * * at this time

fourth, the purpose of the activity

1.

2. Guided by the concept of the activity, it will leave a good impression on consumers, enhance the confidence of consumers and employees, improve brand awareness and reputation, and affect consumers' brand loyalty.

3. Change consumers' cognition and form a benign understanding.

4. Cultivate potential consumers and deepen the target consumers' understanding of restaurants, hotels and restaurants.

The celebration is intended to make people know more about restaurants, hotels and restaurants, and accept and be willing to spend money in restaurants, hotels and restaurants, while the Mid-Autumn Festival is to let the public experience the characteristics and services of restaurants, hotels and restaurants personally, and enjoy the same pleasure, thus directly improving profits.

V. Activity analysis

1. The consumers of catering belong to the middle and high class, and they generally have a good cultural background or economic background, which is in line with the strong cultural atmosphere of restaurants, hotels and restaurants.

2. The catering dishes are mainly Chinese dishes, and there is no difference in taste, but at present, saints will drool. It is also lacking in other businesses.

VI. Forms of activities

1. Buffet, ordering, new dishes, special dishes, etc.

2. Discount consumption.

3. Give coupons, and all consumers who spend more than 1 yuan can get coupons.

4. Free meals. All consumers who spend more than 2 yuan can get a free special dish.

VII. Creativity of activities

1. On-site guessing activities:

Colorful light (red light) cages with riddles are hung at the activity site. Set up a puzzle table.

2. Planning of performing arts activities:

(1) Award-winning questions: questions about the development history of restaurants, hotels and restaurants.

(2) Singing and dancing: find a song and dance troupe to perform, and in addition, host 1-2 people.

(3) Intersperse some Mid-Autumn Festival hymns for the audience to participate in: invite the audience to participate together, and all the songs sung have the word "moon" or chant "autumn". At least two sentences, no need to sing the whole song, the song can't be repeated, and those who sing the most songs and sing well will be rewarded (1 yuan or 5 yuan consumption coupons).

(4) Pull beer merchants to do title sponsorship, so as to reduce the expenses and promote the increase of profits.

VIII. Publicity contents

1. Activities of the celebration;

2. Preferential information of food festival;

3. Mid-Autumn Festival party and other information.

IX. Pay attention to the novelty and completeness of the publicity content.

About the store promotion plan 3

1. Purpose of the promotion:

○ Experiential marketing: to promote the "_ _" high-end leather care brand, so that consumers can understand and feel the products through interaction with consumers;

○ consumer guide: Let more consumers know the nursing knowledge and methods of leather shoes and leather goods. ○ Increase product sales and drive store popularity and sales.

Second, the specific plan of the activity:

1. The supplier sends 1-2 extension specialists to set up a stage beside the shelves in the store to promote sales, explain the maintenance and nursing knowledge of leather products to customers and demonstrate leather care methods on the spot;

2. Value-added service: free care of leather goods (leather shoes, purses, etc.) for customers on site;

3. Whether customers buy at the event site or in the store, there are gifts (shoes-shining gloves or toothbrushes worth _ yuan).

3. Activity time: 2__ _ _ _ _-2 _ _ _ _ _ _ _ n

4. Check-out method:

Check the quantity of goods with the store first;

settle the sales proceeds of the day with the store before work every day, and the sales proceeds will be owned by the store.

V. Supplier of this activity:

Co., Ltd.

About Store Promotion Program 4

Mobile phone retailers expand their promotion ideas to help you arm yourself into a "resourceful" promotion mind. The so-called promotion art of mobile phone shop is based on the content of thirteen articles of Sun Tzu's Art of War, which is combined with the commercial war of modern mobile phone shop. Due to the space limitation, this promotion art of war only talks about practical application and is limited to the field of mobile phone retail.

the art of war 1. five things about promotion: whether the operator, the store manager and the clerk form a unified understanding before the promotion, and make clear whether the goal of this promotion is to attract passengers, increase sales or increase profits. At the same time, we should consider the timing, location (inside and outside the store) and the main person in charge of the promotion, and formulate detailed rules. Such as special price, price reduction, discount, two-price, repayment promotion, coupon promotion, bundled promotion, gift promotion and other promotional means. Combining the five things of promotion, we can plan a comprehensive promotion activity.

art of war 2, seven measures of promotion: in the same regional market, that is, seven criteria that can judge the outcome. First, which store manager or operator knows the strategy better and can lead the clerk better; Second, which store manager or operator is more talented and has more prestige for the clerk; Third, which store can grasp the opportunity and favorable position; Fourth, which party can implement the strategy in place; Fifth, which side's manpower and material resources are more in place; Sixth, which side's shop assistants are better trained in sales skills; Seventh, which side has a better incentive and reward system?

any mobile phone store that can win in the above seven aspects, the promotion planning is a successful planning. For example, a mobile phone store will make a detailed investigation of competitors' background before opening the promotion plan, and then select the opening time, and train the clerk's service etiquette and sales skills before the official opening, so the store will win the victory.

Art of War 3, "It is not expensive for a long time to win a battle." It is emphasized that the way to use troops is to make a quick decision, because fighting costs a lot of manpower and material resources, and the longer it takes, the greater it will cost. Similarly, in the promotion of mobile phone stores, "promoting sales is not promoting." Many mobile phone stores promote sales for the sake of promotion, which wastes financial and material resources and fails to achieve the effect of increasing sales. For example, a mobile phone retail store in Inner Mongolia makes good use of reverse thinking and I don't do it when others are promoting. Do the opposite. Save the promotion cost, and achieve the purpose of promotion by sharing other people's passenger flow.

Art of War 4. "Those who make good use of soldiers will support the war by fighting." It means that those who are good at fighting with troops will not be supplied by domestic countries, but by enemy countries. When making promotion plans, mobile phone shops should also be good at combining the promotion plans of competitors' phones in order to make a transcendental promotion. For example, a mobile phone shop learned that a competitor would hold a "lucky draw promotion to buy a mobile phone and send a bicycle" on May Day. So I made a "lottery promotion for buying a mobile phone and sending a motorcycle."

Art of War 5. "Go all out to fight the first battle." In the promotion of major holidays in mobile phone stores, the achievement of the first day's performance has a great encouraging effect on the team's morale. Therefore, as a mobile phone store manager or operator, we must go all out to make a good promotion on the first day. The core element of operation is to make full preparations, including promotional materials, atmosphere, personnel training, prize competition process, comprehensive drills and so on.

art of war 6. "He who will be able to defend himself will win." It means that if the monarch can not interfere with his talented generals, he will win. When it is applied to promotion, it means reasonable authorization, effective implementation of large-scale holiday promotion, and people with executive ability and organizational ability are needed. Therefore, an effective assistant should be arranged before and after the day, and full trust and authorization should be made. After the sales promotion is completed, make a judgment without too much interference. In order to ensure the efficient completion of activities.

Art of War 7. "Fight with strategy, and win without fighting." Every promotion can't be as simple as a discount or a gift. You must think carefully before you act. Therefore, it is necessary to investigate and analyze the market situation, consumers and peers before making a promotion. Thinking about what promotion to do? Why do you want to do it? How to do it? Then go to the specific implementation.

art of war 8, "the law of concentrating superior forces." In the promotion application of mobile phone stores, it is to publicize all the advantages of mobile phone stores in products and services to customers, so as to attract customers' attention < P >. At the same time, it is also suggested that on the day of promotion, personnel should be well arranged to meet medium and large-scale promotion activities with the best mental state and the most professional service.

Art of War 9. "The only way to win without promotion." A mobile phone shop is located in an important position in a mobile phone street in Taisheng Road, Chengdu. When several mobile phone shops around it are trying their best to promote sales, A mobile phone shop is really independent, focusing on strengthening the sales speech training of sales staff, especially the book "Mobile phones should be sold like this-learn from me", which requires everyone to memorize and collectively learn to watch 6 sitcoms of "Mobile phones should be sold like this". Train every clerk as a "killer" in mobile phone sales, and whoever comes will be killed. Try to make a fuss about improving the transaction rate of shops. Get good results in the highly competitive mobile phone commercial street.

art of war 1, "create a winning situation." The key to the success of sales promotion is to create a hot-selling atmosphere and momentum. Eye-catching store image, neat outfield environment, colorful floating, banners, inflatable arches, ribbons and flags, novel and interesting promotional activities, prototype demonstration of fashion technology, uniformed salesmen and abundant passenger flow, all of which make up the outfield atmosphere, which can not only stimulate customers' desire to buy, but also attract passers-by's eyes, expand the influence of activities and stimulate potential consumption. Posters, flags, handwritten POPs, manufacturers' promotional materials, balloons and ribbons in the store also play an important role in highlighting the theme of the event, setting off the atmosphere of the store and promoting commodity sales.

art of war 11, "the odd and the right are in harmony, and fickle wins." Mobile phone stores should combine "positive tricks" with "strange tricks", and grasp the degree and opportunity to win. The so-called positive move, that is, what can really make customers get affordable purchase, such as after-sales service policy. The so-called quirks, that is, flashy, are just gimmicks to attract customers into the store. This aspect should not be overused, such as "buying a machine in yuan." There is obviously something wrong with this, so, just like advertising, three points are real and seven points are empty, and so is doing promotional activities.

the art of war 12, "virtual reality, about the war." In the process of promotion, the publicity link is very important. There is no gain in publicity on the surface, but only the sales results can evaluate the promotion effect. The nihilistic propaganda means directly determines the real benefits. Therefore, a successful promotion of mobile phone stores can not be separated from the selection and application of publicity time and means.

the art of war 13, the twelve-character policy of mobile phone shop promotion, build image, recruit personnel, pay attention to training, and engage in main promotion. To create a theme image inside and outside the store, such as National Day, we should give priority to the material of National Day, and May Day should give priority to the image of Labor Day. Get on the staff and pay attention to training. Employees in the store should be mobilized, and mobile phone sales skills should be trained systematically. If necessary, temporary promoters should be hired to participate. To promote sales, there must be a main pusher and a key point.

the art of war 14, the price cut throat battle, the same model of the same mobile phone, the open gun: the external publicity went straight to 8 yuan, and the back arrow: the internal downward adjustment was only 1 yuan. High-profile publicity, low-key price adjustment, attract customers' attention and crack down on competitors.

the art of war 15, the value of cutting the throat, buy Tianyu _9 to send 2G memory cards worth 1 yuan, Bluetooth worth 28 yuan, leather case worth 16 yuan, a piece of advanced business battery worth 18 yuan, and a pair of advanced headphones worth 68 yuan.