1993 was awarded the silver award of "Outstanding Market Planning Award" by Hong Kong Management Association. Since 1994, it has won the gold medal of "Mond Selection" for 10 consecutive years. In 2002, it was awarded as "Super Brand", in 2004, it was awarded as "Excellent Service" by Hong Kong Tourism Board, and in 2005, it became the only merchant in Hong Kong. Companies that have won the honors of "Hong Kong Famous Brand" and "Most Popular Internet Brand" have won the Best Booth Design Award at the Hong Kong Food Expo organized by the Hong Kong Trade Development Council for many times.