Hong kong hengxiang grandma cake. Summer vacation is the peak season for mainlanders to travel to Hong Kong, Macao and Taiwan. Traveling to Hong Kong, Macao and Taiwan and buying "personal letters" with local characteristics for relatives and friends has become a "designated action". In the "personal letter", the choice of food is the most and the best seller. There are many time-honored cuisines in Hong Kong that grew up with the people of Hong Kong, bearing the memories of old Hong Kong. For example, egg rolls in Shao Xiang Garden, shrimp paste from friends in Tai 'ao, blind cakes in Zen meditation and preserved fruits in Yao Feng. Hengxiang, which opened in the 1920s, started out as an old lady's cake with white gourd paste, and was deeply loved by Hong Kong movie stars and Cantonese opera stars in the 1960s and 1970s. Now it has branches all over Hong Kong, making more than 25,000 old lady cakes every day. Yao Feng is a traditional preserved fruit shop, which has been in business for 60 years. The signboard says Wang Mei 100 HKD, with an average price of 20 HKD. Although it is expensive, it is in short supply. Macao Ji Xiang Egg Roll In Macau, many delicious foods are sold immediately, and the attitude towards the production of traditional foods is rigorous and almost stubborn, and its reputation is self-evident. "Shouxin" Street in Macau is located on the cross pony road of Qingpingzhi Street and Longfuxin Street. Large and small sidewalks are filled with local specialties, from boxed almond cakes, bulk dried meat, egg rolls and ginger candy to plum in glass jars. Among hundreds of "Shouxin" brands in Macau, Daji and Zui Xiang Garden are the largest. Zui Xiang Garden is an old brand, but Juji started by selling peanut candy and ginger candy by cart, and now it has opened nearly 65,438+00 branches. Pineapple cake, Taiwan Province Province. In Taiwan Province Province, "hand letter" is called "hand gift". It is said that earlier compatriots in Taiwan Province went around doing business and went out for a long time. When they want to go home, children often wait for presents at crossroads, which is also called "waiting for the road". After the mainland opened its doors for residents to travel freely to Taiwan, the sales volume of hand-holding gifts in Taiwan Province Province soared. Tea in Alishan, pineapple cake in Taibei and Sun Cake in Taichung have become the best tourism marketing endorsements in Taiwan Province Province. Types, packaging and expansion of course, "personal letters" are not only food, but also handicrafts, gold ornaments and medicines. Especially in the last two years, some drugs in Hong Kong, such as Qufeng Oil and Jiuxin Dan, have become "handwritten letters" that mainland tourists are keen to buy. Walking on the street, you will find pharmacies and pharmacies in the downtown alleys of all districts in Hong Kong, which is very convenient to choose. With the development of economy, the "personal letter" is constantly changing. Taiwan Province citizens who make good use of marketing skills combine creativity to promote the upgrading of traditional gifts and inject new life into "ancient taste". Take the agricultural special products produced in Taiwan Province Province as an example. Onions produced in Sanxing Township, Yilan County are well-known local products on the island. In recent years, local farmers' associations have developed refined products such as onion sauce, onion powder and onion oil, and also designed gift boxes such as "Full Gift of Onions", which are popular in Taiwan Province province and enter the mainland market at the same time. For another example, an old brand that produces soy sauce in Tainan insists on hand-made technology, which has been passed down from generation to generation for nearly 50 years, creating the brand of "Soybean Oil Bo" and winning the favor of mainland tourists with its mellow taste. It is worth mentioning that the popularity of "hand-holding ceremony" in Taiwan Province Province is closely related to cross-strait relations. With the increasing number of mainland tourists visiting Taiwan, the reputation of Taiwan Province Province as a "hand-in-hand ceremony" is even more shocking. In recent years, Taiwanese businessmen have not only set up a "gift shop" in Taiwan Province Province in Chinese mainland, but also built a "famous brand city in Taiwan Province Province" in Chinese mainland. The promotion, return and warming of handwritten letter culture have precipitated the civilization of the city, and the local government naturally vigorously promoted the "handwritten letter" industry. A few days ago, the first scenic spot with the theme of traditional nostalgic Hong Kong cuisine was set up in Ocean Park, Hong Kong, named "Hong Kong Old Street", where "personal letters" and food and beverage that were once popular in Hong Kong at home and abroad were gathered. In order to promote the "personal letter" culture, the former Chief Executive of the Hong Kong Special Administrative Region, Donald Tsang and Ceng Zhiwei and other famous people in Hong Kong played different roles, interpreted different stories and displayed the "personal letter" culture in Hong Kong. "If the trunk of a tree is used to compare Macao's unique tourism industry, the' personal letter' industry is one of the branches, and the two are born from the same root." This is how Macao people view "personal letters". In the middle of last year, Macao Handwriting Museum came into being. Some handwritten letter products of Macao with great historical value in the past 100 years are exhibited in the museum, including moon cake wrapping paper, handwritten letter containers and handwritten letter imitations. The film Cape No.7 in Taiwan Province Province sold out Malasang rice wine and indigenous glass beads, and the authorities in Taiwan Province Province vigorously launched a "hand-holding ceremony" to help. Of course, Taiwan Province authorities not only waved to the mainland to promote development, but also did not forget to "woo" local young people. In recent years, driven by the popularity of Taiwan Province movies, many young people in Taiwan Province Province have re-recognized the brand of Taiwan Province Province. For example, traditional cakes that used to be regarded as "alien food" by young people have begun to attract young people's attention. It has become a warm action to take traditional cakes home and "share the old taste with mother".