Tangdao 637 refers to Xining’s cultural and commercial district.

Tangdao 637 is an experiential, interactive, and touristic commercial district that integrates culture, commerce, and tourism. Taking the Tangbo Ancient Road as the prototype and integrating ancient and modern times as the concept, it integrates Tangbo culture into modern architecture to create a collection of intangible cultural heritage.

It is a cultural and commercial district in the northwest city with rich historical heritage that integrates exhibitions, food and beverages, leisure and entertainment, and fashionable life.

Origin of the name: During the Tang Dynasty, Songtsan Gampo sent his envoys to the Tang Dynasty to marry Princess Wencheng. After many twists and turns, Tang Taizong Li Shimin agreed to marry Princess Wencheng to Tubo. This was to commemorate this historical event and the origin of the Tang-Tibet ancient road.

So it was named Tang Dao 637.

Business Model Since its trial opening in September 2017, Tangdao 637 has successively held the Wuhuangwansui Creative IP Culture Festival, FIRST Film Festival Open-Air Film Exhibition, Qinghai Local Specialty Snack Competition and Xining Food Festival, Lake Tour Carnival, etc.

Large brand events.

These cultural activities have been continuously reported by local mainstream media and have attracted widespread attention from all walks of life. While revitalizing the commercial district, they also mobilized the enthusiasm of citizens and helped create a prosperous and prosperous business circle.

While avoiding the risk of market homogeneity, Tangdao 637 also knows how to win the favor of customers.

The activities planned by it focus on humanities, art, creativity, and life, breaking the traditional marketing model, making the project not only an experiential commercial complex, but also a place for people to live, a trendy gathering place for young people, and a

The future lifestyle of Xining people.