Following the successful holding of the 4th Shanghai Baoshan International Folk Art Festival in Baoshan District in 2004, the first Baoshan Food Culture Festival was held in Baoshan in May 2005. At that time, the first Baoshan Food Culture Festival will display Baoshan's new image and food culture through the stage of the food festival, and carry out regional exchanges and cooperation; On the other hand, we should constantly sum up the experience of holding festivals, break the traditional way of holding exhibitions and performances, and let Baoshan people blend in, so as to truly achieve the effect of "people-oriented food and people-oriented fun" and create a festive atmosphere of "people eating people"!
The first Baoshan Food Culture Festival was held to promote Chinese food culture, build a harmonious society, enhance regional competitiveness, prosper regional culture and market, and meet the growing cultural and material needs of consumers.
One. Purpose of the activity
Through the festival activities, people can learn more about Baoshan District under the guidance of Theory of Three Represents, take the "three changes" proposed by the government of Baoshan District as the goal, embody the purposes of "people-oriented" and "food is the most important thing for the people", show everyone the changes in Baoshan District in recent years, and enrich the life content of the broad masses of people.
Second, the activity time.
From May/KLOC-0 to May 30, 2005, as one of the "May Tour" activities in Baoshan District.
Third, the principle of activity.
Safety first, public participation, decent and relaxed, and everyone is happy.
Fourth, the selling points of activities
Themed, popular, characteristic and interactive.
Verb (abbreviation of verb) activity concept
Participate in and experience the beauty of life.
Theme of intransitive verb activity
Feel happy and release passion.
Seven. Activity organization
Organizing Committee of the event (Baoshan District Commercial Committee, etc.). )
1, institution;
2. Division of work;
3. Coordination and contact;
4. publicity;
5. Safety.
Eight. Activity content
(1) preparation period
1, hold a press conference to convey the purpose, principles, selling points, ideas, themes and other information of the first Baoshan Food Culture Festival, and arouse the attention and support of the whole region and even the whole city.
2. Organize bidding for advertising companies and public relations companies, strictly operate in the market, and optimize the co-organizers.
3. Strengthen external contact, coordinate cooperation, solve title sponsorship and ensure basic expenses.
4. Collect logos, mascots, image slogans and songs of the first Baoshan Food Culture Festival from the society through newspapers.
(ii) Holding period
Food is the most important thing for the people, and the food culture can be displayed.
1, Opening Ceremony (day or night)
Theme: Create life, create joy.
Mode: The main venue interacts with the sub-venue, making it short, meaningful, beautiful and pleasant.
Form: The main venue is located in Baoshan Cultural Center Square, and the sub-venues are located in various food streets and Baoshan Linjiang Park. The sub-venues are "strung together" by floating floats.
Content:
(1) main venue-opening ceremony, congratulatory messages from guests, folk art performance in Baoshan District, waist and drum team for the elderly, Shanghai dialect performance, etc. Colorful motorcades set off along Mudanjiang Road, Shuangcheng Road and Baoshan Haijiang Road and broadcast live on TV. After the ceremony, the guests boarded the revolving restaurant on the 8th floor of the Yangtze River Estuary/KLOC-0, and enjoyed the river view and the scenery of Pudong on the other side.
(2) Each venue interacts with the main venue, with guests giving congratulatory messages, beating gongs and drums, dancing dragons and lions, singing and dancing, etc.
(3) The colorful motorcade is divided into several groups, starting from the main venue and various venues, marching according to the pre-arranged route, and finally gathering in the main venue of Baoshan Linjiang Park for on-site publicity in May. (After that, there will be activities on the floats every day. ).
2, restaurants, hotels, hotels signature dishes display (the first level)
Theme: Delicious and colorful.
Method: Set up fixed exhibition areas in hotels and guesthouses in Baoshan District, and display their signature dishes with the first Baoshan Food Culture Festival as the publicity theme.
Form: Show the brand and its cultural image through the finished dishes.
Content:
(1) dishes in the form of physical art;
(2) Cultural display of dishes;
(3) Main production methods;
(4) the instrument posture of the service personnel.
3. Promotion of Food Culture Festival (Level II)
Theme: happier and more relaxed.
Mode: All restaurants, hotels and hotels participating in this activity in Baoshan District can apply to participate in this activity.
Form: price concessions, holiday promotion.
Content: During the first Baoshan Food Culture Festival, all consumers will enjoy 20% discount. In addition, if you spend all meals in restaurants, hotels and guesthouses in Baoshan District during the activity, you will get a VIP card when you check out, and you will get a 20% discount on future meals.
4. "Eat in Baoshan" on May night (level 3)
Theme: Eat in Baoshan, drink beer at night and watch the river view at night.
Method: Inviting the production units of special dishes to participate in the competition, and striving for the sponsorship of beer enterprises.
Form: Open-air temporary shops are set up on the riverside of Baoshan Linjiang Park, operated by "mobile trucks" mode, combined with the festive atmosphere of "May Tour" in the park, to satisfy people's feelings of watching night scenes and dams, and achieve the festive effect of "no carnival, but better than carnival".
Content:
(1) adopts "moving truck" mode;
(2) The participating enterprises define their business locations in a simple way;
(3) Insert colorful flags and conspicuous brand flags around the business premises;
(4) Consumers can dine at the price of per person 15 yuan (or at different prices according to the actual situation).
5. "Baoshan Angel" Image Contest
Theme: fresh, simple and charming.
Mode: All women aged 16-26 who were born in Baoshan area can sign up for the competition and invite relevant brand enterprises to name their names.
Form: viewing, evaluation and TV communication.
Content:
(1) In the intelligence test, in addition to the conventional selection methods, questions about food knowledge and cultural anecdotes in Baoshan area are also given;
(2) The organizing committee of the first Baoshan Food Culture Festival was jointly organized by Baoshan, Baosteel TV Station, local newspapers and other media;
(3) This activity is intended to be the highlight of moving guests.
6. Fun activities of float team
Theme: Move and be happy.
Mode: Enterprises and advertisers participating in the activities contribute money, professionals make them, and they act together.
Form: Display Baoshan brand image through floats, expand the scope of festival activities, shape the overall image of food culture festival, increase the atmosphere of festival activities, and satisfy citizens' enjoyment psychology.
Content:
(1) The "Happiness" brand motorcycle team cleared the way and slowly marched with floats with different publicity themes to promote advertisements and enhance the activity atmosphere.
(2) The cost of floats should be controlled within 20,000 yuan, and brand enterprises can identify 1-3 vehicles;
(3) Float brand enterprises define their own themes, unify their models and make them by professionals;
(4) Except for the main road sections, make every effort to arrange entertainment trips according to the application of each unit.
7. The first Baoshan Food Culture Festival Forum
Theme: Baoshan development and gourmet culture.
Mode: conference, newspaper essay.
Form: Professionals attend meetings and citizens participate in thesis writing.
Content:
(1) Invite relevant government leaders, experts and scholars and representatives of various enterprises to participate in the seminar, and the results of the forum will be compiled into a book;
(2) Hold prize-winning essay-writing activities in relevant newspaper columns, which will be named by the enterprise. The tentative name is: "××× Cup" and Baoshan Food Culture;
(3) Awarding prizes to the winners at the summary and commendation meeting.
8. Closing ceremony
Theme: Feel happy and release passion.
Mode: Performing in Baoshan Gymnasium, assisted by colorful motorcade.
Form: Invite passionate folk art performance groups and professional art groups in Baoshan District to add interest to the closing ceremony, and let the citizens feel the joyful atmosphere brought by Baoshan Food and Culture Festival.
Content:
(1) The guest made a closing speech;
(2) Performances by performing groups;
(3) After the performance, the host announced the closing of the first Baoshan Food Culture Festival.
Nine. Other activities
1. It is suggested that the opening and closing ceremonies should be combined with the theme of May Garden in Baoshan District to highlight distinctive features.
2. The float team can be jointly established by enterprises affiliated to Baoshan District and catering enterprises in Baoshan District, representing the overall image of catering in Baoshan District.
3. Enterprises participating in activities at the main venue and sub-venues should pay attention to the linkage of activities and make joint efforts to do a good job in this venue.
4, the main venue, the venue to the advertising company bidding, by the successful bidder to implement the funds and layout of the venue; The organizing committee shall coordinate and accept the goods according to the requirements of site layout.
5. The production requirements of floats are high. In order to achieve the rendering effect of lanterns, professional units must be invited to make them.
6. Baosteel General Factory is the city name card of Baoshan District. It is necessary to leverage, integrate and benefit from each other, reflecting the characteristics of "one industry is particularly strong and many industries coexist" in Baoshan District.
7. The performance of the closing ceremony will be market-oriented, and the organizer will implement it through bidding.
8. Do a good job in organizing implementation, task implementation, funding implementation, publicity expenses implementation and safety implementation.
9. The first Baoshan Food Culture Festival will award "Happy Messenger" to the units that actively participate, perform well and reflect well, and no other awards will be set. Awarding awards at the summary and commendation meeting.
10, the organizing Committee will set up a branch (based on the food street and the sub-venue) to win the support of local government departments and strive to make consumers "feel joy and release passion".
(Note: This activity plan has been filed by Baoshan District Government and District Commercial Committee)