The core thinking of the circle of friends is one. You are selling people, followed by selling goods. Build a very trusting image in front of your users, and they will pay for your products. If the quality of your products is very good, it will also bring repurchase and referral, and increase your income.
In fact, the threshold of life circle of friends is the lowest, because everyone can send it, even a selfie or a landscape photo may let others know your life. This circle of friends is to make your life more real, otherwise no one will praise you in a circle of friends that is too professional.