When people "live" in social media, if they don't post it, they will lose their sense of presence.

But few people ask themselves: When we “post photos,” “post moods,” and “post lives” on the Internet, what exactly are we posting?

Is it out of an instinctive desire for attention, or is it a way of showing off a sense of gain... When sunbathing became a necessary skill, the changes that followed quietly occurred.

The emotional needs behind sharing information Post-80s and post-90s are "skilled workers" in the online world. When they enter childbearing age, "posting babies" has become the most common social media usage habit.

"No matter how close the relationship is, almost all of my friends on WeChat have vivid memories of their children growing up." Wang Qiao, a white-collar worker in Changchun, said that in her WeChat circle of friends, someone updates information about "showing off babies" almost all the time. "I'm used to it.

"The happiness of being a parent can make people understand." Netizens joked that when they meet their friends and children who have grown up, they must say: "Child, I watched you grow up in the circle of friends."

"Baby sharing" is actually the most obvious manifestation of the culture of sharing. Whether it is people, things, or some life experiences, everything related to oneself can become the object of sharing.

Take photos first when eating, first when working out, first when traveling... Then tap to send, and then look forward to likes and comments. Refresh every few minutes to see if there are any updates. Comment or like the information posted by others. Yes.

A standard posting process, the more likes and comments, the stronger the psychological satisfaction.

Sun exposure does affect people's real lives.

The most profound experience is the information posted by people who are close to me.

For example, ex-lovers sharing their current situation often bring about mixed feelings.

"I want to see it, but I don't want to see it." Qin Hao, who works as a secretary to the board of directors of a public relations company in Beijing, said that he wanted to see it because he wanted to know the current situation of his former lover, but he didn't want to see it because of "the depth of love and hatred."

"If she posts about her new boyfriend one day, I will feel uncomfortable." In order to avoid "torture", Qin Hao blocked her messages, "But sometimes I still click in to take a look. I can't help it."

Closer distance between people.

Even though we are thousands of miles apart and I don't speak, I am still paying attention to you silently.

"Through the information posted, we understand each other, know each other, and can help each other at critical moments." Zhou Guangrui, a graduate of Beijing Normal University Zhuhai Branch, said that his good buddies are scattered in Beijing, Zhengzhou, and Hong Kong... He is very fond of his friends.

Every time you post information, you will take it seriously.

"Likes are like greetings, and comments are like asking for help." You post and I post, and there are mixed reviews. In the waterfall information flow of social media, posted information occupies a considerable share. Although many people have become accustomed to it, the audience still gives it.

There are mixed reviews, even though they themselves are the protagonists of some of the posting behavior.

Those who agree believe that sharing is the externalization of self-instinct on social networks.

According to some psychological experts, being noticed and known is a social instinct of people.

Before the emergence of social networks, people mainly communicated point-to-point, which was not efficient.

"You can't buy new shoes and just talk to someone once when you meet them." Communication scholar Jin Zhenbang said that the Internet has allowed communication to develop from linear to network, and the efficiency of communication has doubled.

Things started to change.

The original communication with specific people and objects has evolved into widespread sharing. With the huge "friend group" behind social software as a backer, each subject of posting has a potentially huge audience.

A piece of information can receive hundreds of comments within a few hours and be seen by thousands of people, lowering the threshold for self-expression and seeking attention. People are more satisfied with being noticed and are more happy to post it.

Many people also feel that the behavior of posting disturbs their lives, and to some extent, it also amplifies some people's unhealthy psychology.

Some scholars believe that, in a sense, social media has taken on many characteristics of a public space. Posting inappropriate information in a public space will be seen as a disturbance to others.

Showing off is the most common and annoying behavior.

"Handbags with big logos, car logos on the steering wheel, and new high-end mobile phones that have just been launched are the favorites of some people who love to show off." Xiong Tu, who works in a state-owned enterprise in Beijing, said, "They don't seem to have to work every day, they just need to

Just consume and post. From their information, I learned a lot about luxury goods.” Contrary to high-profile showing off, there are many people who maintain a low-key silence on social networks and follow unspoken rules that cannot be exceeded.

Look at others more than showing off yourself.

For example, in social network groups of party and government institutions, leaders do not frequently post photos in the hope of likes. “It is not appropriate to ‘post’ photos and it is not serious,” said a department-level leader.

And their subordinates usually display the photos they publish in groups, and leaders are usually "excluded" from them.

“I don’t want to leave the impression of being a jerk to my leaders,” said an ordinary civil servant.

Posting about an industry and its future. Posting can not only gain psychological satisfaction, but also serve as an opportunity to make money. Many people use various methods to monetize attention in their circle of friends, and industries derived from posting are booming.

“Internet celebrity economy” is the most typical manifestation.