The teacher's copywriting class is very comprehensive and easy to implement from concept to practice, combined with his own understanding. The summary is as follows:

1. What are the pain points in your circle of friends selling goods?

1, no temperature: no vivid humanity

2, no emotion: lack of this dimension

3, no trust: lack of interaction with friends in the group, and never link.

in fact, one thing here is very important for people who have not changed, that is, they must dare to make circles and expose themselves. Only when others see the real you will they choose to trust your product.

second, what are the ways to build a circle of friends with soul and temperature?

1. Record the details of daily life. The more detailed the material sent by friends, the more touching it is, so record the details in your relationship and life in time.

2. Why do you need a soul with temperature? Because in essence, Wechat business is a social tool first, not an e-commerce tool.

3, the key points of personal IP building:

1) your major. No one dares to place an order with a person who is not good at business even though he is very nice. This is human nature.

2) You are kind, enthusiastic and upright. In this way, others will not only be infected, but also feel worry-free after sale and not afraid of trouble.

Teacher Guan's golden sentence: The present is an era of goods flooding and character scarcity.

third, how to build a personal IP? What are the six sections?

(1) Learning-oriented design for everyone:

It is best to have basic information such as your appearance, and when you hear the voice and see the smile, you will gain more trust.

According to the experience summarized by Teacher Guan, when one's face appears, the likes and comments are 2-3 times as much as usual.

Live your life from today! It can be in any form. Teacher Guan mentioned before that the short video is a vent. You can try to record with short video. Concise and vivid.

the challenge is to dress up when you go out every day.

You can find the most fashionable friends during the holidays, give red envelopes, go shopping with you, buy some nice clothes, go out decently, and be confident to take a photo and a small video to get ready.

In fact, this is also a question of psychological suggestion. This is my own experience. If I wear makeup and don't take a picture, I'm sorry about it. Will also be very confident. This will increase the chances of hair bands.

but what should ordinary little transparency send? Need to show self-motivated, reliable and positive.

The teacher provides three methods for reference:

Three methods.

1. Invite experts in their own fields to dinner, such as their own leaders and classmates, who are experienced and fruitful in this field. Or a business partner you know. Arrange 1-2 meals in advance every month. There is material to send.

take photos, eat, communicate and exchange books. Secondly, you can also ask some questions, dry goods are sent in the circle of friends. Show that you are good at thinking and making progress.

actually, fresh ideas are the most attractive.

2 yes, participate in offline activities of interest or industry.

a, Salon Club of the industry, FMCG, medical treatment, etc. Always have the habit of taking photos and photos.

b, various offline training courses, actively taking photos with star students and teachers, are good materials. This will make others feel envious.

c, read a book, participate, and then send photos and videos. Read more books that are suitable for people. Reading notes and mind maps show the depth of learning.

3, build your quality life. An exquisite life.

grapefruit sister says that letting others see your circle of friends is like being like you. The so-called law of attraction. It is naturally particularly attractive to build a positive energy self to the extreme.

a, choose to be a volunteer, show kindness and enthusiasm, know how to be grateful and make people feel at ease. In fact, you can also consider starting with family ties. For example, grapefruit sister, created by filial piety, kind-hearted people set up countless powders for her. Moreover, the threshold of trust in selling goods is very low.

b, exercise, fitness, show willpower. Self-control is a pain point for many people, otherwise there will not be so many punch cards. This shows that you are very demanding of yourself. Set aside a certain amount of time every month for live broadcast and presentation.

c, go to the library or the bookstore. Let others accompany you and take photos for you, showing a glorious image. Find professional books, shoot covers, wonderful chapters and paragraphs, and write down your feelings and experiences. Show that you are constantly improving, professional and diligent.

(II) Authoritative Links

Teacher Guan's training camp has been taking advantage of opportunities to empower students

. For students, linking to Teacher Guan is an authoritative endorsement. Whether it's a screenshot of daily chat or an excellent student in training.

The teacher shared three methods:

1. Enter the authoritative paid community and actively chat and interact. For example, the knowledge planet now. Above is a UGC community. The star owner will always pay attention to the progress inside. You often leave messages, get praises, or get red envelopes. For teachers, you are a producer of high-quality content here, so you are naturally welcome.

after a long time, it is likely that the boss will interact with you. Endorse.

2. Free service. The story of Huang Qianxuan. Photographer's example in Germany. They are all free services, and you can get 2 thousand copies of best-selling books, key personal image photographers and so on. This actually involves a question of the order of giving and receiving.

3. Write your homework with your heart. Get an honorary title. Mother rabbit in the knowledge planet. Essence post, marketing star. Seriously write dry goods and write posts.

(3) writing about product experience is not selling products.

method one, product experience

this is mainly the copy of sensory occupation. Describe clearly in strong enough language, and write specific features of your products from the perspectives of vision, hearing, smell, etc. Then add what kind of enjoyment and change it brings to the body and mind.

Three-paragraph format of the copywriting in the circle of friends:

1. Copywriting of product experience: sensory occupation, plus psychological happiness

2. Pictures and small videos of products

3. Guiding to place an order immediately. Leave a link in the comments. Leave a message for yourself.

method 2: experience the situation.

for example, a wechat group can be established in a tea shop near the office building. A community can fight together. It can be done at the right time. Such as milk tea, fixed dumplings at 2 o'clock every day. According to customers' living habits and physiological characteristics, 2 o'clock is exactly the time when people need a shot in the arm when they are sleepy. Therefore, Teacher Guan said that when selling things, they must be sold at the right time.

how exactly?

working day: the appropriate copy, in line with the time period, to the customer's needs

for example, Mr. Gao's white-collar afternoon tea cake. Order now and we'll deliver it right away.

Holidays:

For example, during the Spring Festival, the demand for buying gift boxes. Prepare the packaged gift box in advance and send a circle of friends when appropriate.

If you sell courses, you can recommend time management and personal planning courses during the Spring Festival. At the time of the Olympic Games, you can sell related food sets.

(4) Small dry goods: the difference between merchants and experts.

the circle of friends only sends merchandise promotion, which is a business. And it is the earliest batch of merchants in the WeChat 1. era.

But if you send dry goods of knowledge to solve customers' real problems and doubts in your field, it will always break their cognition and help them identify better. Then it provides value to customers.

so make yourself an expert.

case, northern Jiangsu; Including the use and preservation of food, and so on. I once had a monthly turnover of 1 million

Method 1. questioning method: The worst way to write a copy is to tell it straight. The customer feels that there is no surprise and the effect is poor.

throwing questions first can lead to thinking, so that customers will be curious if they can't answer them. Then give a wonderful answer later, so that there is a gap between the customer's psychology before and after, and you will naturally find the value you bring. This feeling of admiring your professionalism is conducive to your subsequent transaction.

Method 2, the turning point method, can also be understood as the "contrast between people" method of explosive copy

Most people think that it should be left, but it should be right. This is to correct customers' inertia cognition and misunderstanding. For example, you complain about society, companies and the bad economy. It's actually wrong. This only means that you are incompetent. How do you choose to face the solution? Anger doesn't mean personality.

Teacher Guan gives tips: copywriting manual:

Make the selling points and benefits on the right. Replace it with the current explosive products.

Keep studying, reading, WeChat official account. Weibo, summed up a steady stream of knowledge.

(5) Customer's praise

Here you need to focus on your core selling points, and it is clear enough. When I studied content marketing before, I mentioned the practice of excellent Taobao shop. When they meet loyal customers, they will try to seize them and guide them effectively. For example, give a red envelope, let customers take photos according to their own methods and angles, and make comments according to their own formats.

Mr. Guan's training camp also did a satisfaction survey some time ago, which is very good. Instead of just asking, "What do you think of my course?" , so that students can't answer. And their problems are specific to every core element: homework arrangement, homework completion rate, group atmosphere, the possibility of content improvement and so on. It is easy for people to take out their vague ideas and form valuable research results for them.

what are the benefits of customer praise?

1, tell the customer that he is not singing solo. Will enrich their circle of friends.

2, direct guidance of trust.

what misunderstandings need to be avoided?

a, too exaggerated; Losing 1 kg a day

b is too vague and has no specific details

This is over-marketing or ineffective marketing. Will hurt your personal brand and ruin your financial path.

Therefore, good content should guarantee two points:

First, the content is true

Second, when it comes to the core points.

Copywriting must be perceptive and a little teasing.

If Teacher Guan explained it by feeding, I realized that many people think they are novices and can't do it. However, if you take this, you can use it, and it has gained 2 fans a day. Action will have an effect.

(6) Interactive welfare

The boom is not just about new fans. Great people and maintaining old fans.

"Three Conversations Principle"

You talk to the customer three times before you have a chance to place an order. Therefore, it is necessary to complete three interactions as soon as possible. Actively create topics in various ways. Chat with customers as soon as possible.

how to interact with fans? Mobilize energy and try to create a chat scene.

train of thought 1, knowledge topic interaction. Take out the knowledge of the industry and interact.

if there is a pomegranate seller. Sent three pictures of a pomegranate each. Which one claims to be edible Estee Lauder?

The right friend draws a prize to send to cash-filled red envelopes.

it has been proved by a lot of practice. Multiple choice questions are the best way to get results. 1.2.3.4 is one of four. In this way, customer comments only need one solution. Save time and effort.

train of thought 2 the interaction of personal problems. Expose your private life and get them involved. For example, let fans choose. Personal life will make others feel the real you.

when you buy shoes and do your hair. When managing the personal number of WeChat, let the WeChat group help out. Most people like to participate in things that can provide practical help to others with a small amount of effort.

question: what if I interact and no one replies to me?

A: Give welfare to attract diving powder.

1) send information, from your own industry.

2) Send red envelopes

3) Send coupons. Send large coupons. Buy your own products at a 3-5 discount.

4) send the trial equipment.

5) delivering books. Friends who pay for knowledge are suitable. Books are not expensive.

question: when do you send a circle of friends?

at 7: 3, I'm commuting at 11: 5 to prepare meals, and I'm not in the mood to go to work.

I get off work at 17: 5

I'm more free at 21: 3

Finally, I have to adapt to my own situation.

take the first step bravely.