Business Plan for Personalized Gift Shop 1

I. Summary

A gift development and planning organization once conducted a survey on thousands of people in the gift market, and the highest number of gifts given by a person in a year reached 267, and the lowest number was 2, with an average of 3.9.

among the gifts, the most expensive one is 1288 yuan, and the cheapest one is 11 yuan, with an average of 35.6 yuan.

according to the above data, calculate the gift market: the national population is 1.3 billion? Give gifts 3.9 times a year? The gift amount per person is 35.6 yuan = the market capacity is 18.5 billion yuan.

Emotion is a universal concept, which includes affection, friendship and love.

Emotions are everywhere, which are condensed in classmates, colleagues, comrades-in-arms, teachers and students, superiors and subordinates, parents, brothers, sisters, elders, juniors, confidants, lovers and lovers? In other relationships, the simplest, most direct and most effective way for people to express their feelings is to give gifts. The emotional gift industry is an attractive emerging industry. As a new economic growth point, developed countries have gradually matured, with various grades of specialty stores and sales scattered, and products of various levels and styles have fully met the growing market demand.

but in China, this industry is still in the initial stage of development.

it has great market potential.

II. Company Description

1. Company Name: Xi 'an Xinrui Trading Co., Ltd. --x98 Arts and Crafts Professional Chain Store

2. Company tenet: Let happiness accompany you. Carry out the parity to the end

3. Company services: a gift, a gift, a blessing and a happiness

4. Company form: joint-stock system

5. Company operation mode: independent chain operation

3. Company operation strategy

1. Industry status

On the one hand, it is a birthday gift store and fashion specially set up around birthday themes. Guangzhou is colorful? Love oxygen, right 、? Happy 365? 、? In the mood for love? 、 ? 5151? Color Kerr? Ah-ah? Fashion youth? And so on. The mode of operation is in the form of joining, and its price is higher, with an average profit rate of at least 5%, and some as high as 1% or even 2%.

the management system is also not perfect, and the development of each alliance store is uneven, which has not really formed economies of scale.

On the other hand, it is a traditional individual shop or a couple shop. Although it has existed for many years, it has no scale, no brand effect, low knowledge and credit, and unsatisfactory economic benefits. It should only be regarded as a means of making a living to support the family.

2. Market analysis

According to the survey, there are three kinds of gift-giving phenomena at present: First, some enterprises regard birthday for employees as an important means to improve enterprise cohesion, which is very common; Second, some business people have used birthday gifts as family chips in business dealings, playing family cards; Third, in school, celebrating students' birthdays has become an ethos.

These three phenomena have led to the scope of gift giving beyond the simple family, friendship and love in the past, especially for students.

there are more than 1 universities, private institutions and other higher education institutions in Xi' an, with more than 1 million students.

this will make the gift market wider.

3. Business model

Strategic expansion is carried out in the form of self-management of specialty store. In view of the consumer market of college students, we focus on opening specialty store in the commercial street around the university, and make full use of local wholesalers to cooperate by distributing goods and settling accounts by stages.

carry out brand promotion, strive to make the company's brand bigger and stronger within three years, and then quickly promote the snowball development of the company.

4, marketing strategy

implementation? Unified storefront, unified brand, unified image, unified procurement, unified price, unified service quality and unified management system? Such as comprehensive and unified management.

create economies of scale.

4. Analysis of competition

1. Individual stores of competitors? A mom-and-pop shop? .

Their business philosophy is relatively backward, and their awareness of market economy and law is relatively weak. Therefore, the limitations of their business are relatively large. Small peasant thought? It is serious, so the quality of the goods it manages can not be guaranteed, the purchase channels are messy and limited, the variety is single, and the service is poor. At the same time, the fashion novelty of the goods is not strong, especially it can not attract the individual needs of the younger generation.

as a chain store, it is based on strong financial strength and? Unification? As a backing, we have ensured the quality of goods from the source of purchase, and started to reduce the cost of goods from various aspects such as circulation, so as to face consumers with more favorable prices and better goods.

At the same time, chain stores can carry out some promotional activities and advertise, and? Farm shop? A mom-and-pop shop? It is a matter of taking care of each other, and generally only stays in the traditional word of mouth.

and their storefronts are small, so they can't compete with them in several aspects, and the shopping environment is not ideal, so they can't provide consumers with better shopping enjoyment and freedom.

2. Competitor's birthday gift specialty store and fashion jewelry store.

has certain standardization, scale and specialization, and its products are fashionable and personalized.

however, its price is high and its profit margin is large.

moreover, the strength of the affiliated companies is quite different, and the management system is not perfect.

some companies, in particular, only pay attention to the development of the number of franchise stores and charge franchise fees.

while ignoring the support, follow-up service and regional protection of franchise stores.

The management of franchise stores in the later period is chaotic, the development is uneven, it is difficult to unify, and they are divided into groups, thus losing the advantages and scale benefits of franchise chains.

As a professional chain store, there is no intermediate link for direct management and chain operation.

We have more abundant product reserves, more professional management, more affordable prices and more humanized services.

so as to meet people's personalized and fashionable gift-giving needs to the greatest extent, and solve the practical difficulties of giving gifts and giving good gifts.

a gift, a heart, a blessing and a happiness will convey the concept of happy consumption and lead the new trend of happy consumption.

compared with this, it is highly competitive.

V. Key points of operation

1. Staff requirements: a. Salesperson: honest and trustworthy, responsible, self-motivated, with strong responsiveness and professionalism;

B. store manager: you must have worked as a shop assistant for six months before you can take up your post after passing the examination.

2. Staffing: one one-star standard store manager, one assistant store manager and two salespeople (5 square meters).

3. Salary system: a humanized salary system is established, and the salary and bonus are distributed dynamically, and employees can share shares and share dividends.

retain talents to the maximum extent;

4. The principle of employing people: give every employee full trust and opportunity, and do what he can.

5. Store size: 5-1m2 for one-star standard store, 1-2m2 for Samsung image store and 2m2 for five-star flagship store;

6. Pricing principle: a. New products (special products) will be listed in the form of x9.8 yuan, such as 9.819.829.8;

b, the promotional items (unsalable items after one month) are changed from 9.8 to 5, such as 51525;

C. special-priced products (unsalable products after three months) are degraded for sale, such as 5 for 9.8, 9.8 for 19.8 and 19.8 for 29.8.

7. Profit rate: a. Unique and stylish goods (goods not sold by local wholesalers) are 5%;

B. 4% of general personalized fashion goods (goods that are not sold in neighboring peer stores);

C. Regular personalized fashion goods (goods sold in neighboring peer stores) account for 35%;

D. 3-25% of hot-selling goods with strong competition (except the above-mentioned A and B goods).

8. Promotional activities: a. Consumption card: all consumers who enter the store can get it, and the accumulated amount is 29.8, so as to attract new customers to spend again;

B. membership card: you can get it if you spend (cumulatively) up to 29.8 yuan, and enjoy more membership discounts to consolidate your old customers;

C. joint venture: joint venture with cake shops, flower shops, etiquette companies, etc., to broaden the channels of sales;

D. Sponsorship: Participate in various activities such as friendship, literature and art in neighboring colleges, conduct appropriate publicity, and raise awareness;

e. instead of sending: because of busy, awkward, business and other needs, it is more humanized to send a gift and a blessing;

F. Group purchase: holiday gifts, conferences and school anniversary souvenirs from schools, institutions and enterprises;

g. Holidays: New Year's Day, Valentine's Day, Christmas and other preferential activities such as special offers and gifts are constantly carried out to enhance popularity.

H. Create your own day: On ordinary days, you can find ways to create activity days, such as reconciliation day, apology day, miss you day, etc.

VI. Financial analysis

1. Upfront investment

According to the current situation of the industry, we will open a one-star standard store (the scale of the same industry is 1-3 square meters), with a business area of 5 square meters, a rent of more than 6, yuan/month, a payment of more than 24, yuan based on three payments, a shelf and decoration of more than 1, yuan, and a payment plus liquidity of 1, yuan.

it is estimated to be 15, yuan.

it is planned to open five one-star standard stores in the early stage, with a total investment of about 75, yuan.

2. Financing method

The company raised 8, yuan with 3-6 shareholders, with 5, yuan per share, accounting for 16 shares.

adopt the zero-debt model in advance, and when the development of the enterprise is further accelerated, you can apply for a certain loan from the bank, so that the company can develop in a rolling way.

3. Investment income

Calculated according to the one-month term of a one-star standard store, the operating income is 6, yuan, the profit rate of operating income is 35%, and the operating profit is 21, yuan.

the operating cost is 12, yuan, including 6, yuan for rent, 1 yuan for taxes and fees, 4, yuan for staff salaries (4 people), and 1 yuan for packaging and gift bags.

the monthly net profit is 9 yuan, that is, the annual net profit is 18 yuan.

the payback period is 1.5 years.

VII. Vision Planning

Mainly engaged in student gifts, taking into account business gifts, home accessories, etc., constantly copying specialty store, and developing in a professional chain form.

take Xi' an as the starting point and lay a good foundation.

it has developed to the surrounding western cities such as Chengdu, Chongqing and Zhengzhou, and based on this, it has been repeated all over the country.

More than 1, professional chain stores will be opened to build the largest professional chain of arts and crafts in China.

small flower shop business plan 2

in March this year, a friend of mine persuaded me to open a flower shop together, because I was not very good at arranging flowers, and her husband was a very good flower arranging teacher. Her husband and she said, let me pay for it, and they will go out to work and open a flower shop together, and they will split the money equally.

I agreed.

then we found the shop, paid the deposit, decorated it briefly, bought some flowers, and started business.

I always spent eight or nine thousand yuan back and forth. Usually, my friend and I take turns to work. When I work early, she works late, and when she works late, I work early, while her husband comes to look after it from time to time. If he receives a big order, he will come and help.

at the beginning of the business, the business was ordinary, and the main place was not fully built, so the popularity was not very strong. One day, I was on the night shift, and my friend was on the morning shift. Just before lunch, she suddenly called me and said that someone was going to make ten flower baskets.

but she couldn't get through to her husband's phone. She told me to go to her husband. I lived not far from her house, so I answered the phone and went. Then her husband went to that man alone and talked for more than an hour. When he came back, he said that he would make ten flower baskets, ten potted plants, balloons and two salutes, and the day after tomorrow.

the next day, we started to make baskets. In the middle, her husband answered a phone call and said that the man wouldn't hang up balloons. I decided not to hang up balloons. I sent them to the store at night when it was ready. The next morning, my boyfriend said to see how it was going over there. He went to see my friend's husband hanging balloons there. My husband was very surprised. Didn't he say that he didn't want balloons? He said that he called him at night and said that he wanted to hang up a few more, so he came in the morning to hang up himself.

When the accounts were settled later, her husband wouldn't let me go with her. Afterwards, the more I thought about it, the more I felt something was wrong. In this way, our business was robbed by him (I forgot to mention earlier that when he was not in our store, he took some orders outside, made them at his home and collected the money himself)

Then I felt that I couldn't go on with him, so I couldn't make any money at all, and I opened two or three. The store is not at ease.

besides, I didn't understand it very well when I came back, and I wanted him to talk about it. I didn't know if he would play tricks again. After thinking about it, I told them that we had withdrawn and let them do it themselves. They didn't have that much money, so let's turn it around.

After talking about it, it happened that the rent was due in a few days, so I didn't let her wife come to the store, and kept the goods in the store by herself. During the clearance, I talked to the store owner again. He said that we were short of 5 yuan rent, so let's do it for a while. My boyfriend and I thought it would be fine at home anyway, so let's do it for a few months.

then I did it myself, and I learned to arrange flowers by myself without telling them, which made my friend unhappy. I ran to the shop next to us to speak ill of me, and I was very angry. I thought it was because you were wrong, and you were still gossiping here. After talking for a few days, no one paid attention to her, so I didn't come, and sent me a text message saying that you wanted to break up with me. I really felt funny, ignored her and ignored her.

I did it myself for a few months, and the hydroponic flowers sold well, but the flowers didn't sell very well, and sometimes I couldn't even earn the rent. Besides, the boss wanted to raise the rent again this month, so he returned the store and stopped doing it.

think about one thing: I haven't found a good place, and the other is my own craftsmanship.