The whole strategy of Ningbo Xiangshan Seafood and Food Festival
I. Theme and slogan
Theme: "Take you to the most beautiful coast, fish and I love Xiangshan seafood"
Slogan: "The fairy land of the sea rhyme, welcome all the guests in the world"
II. Activity time
October 22-December 22 < p Xiangshan County Tourism Development Center, Xiangshan County Supply and Marketing Association and Xiangshan County Media Center
Co-organizers: Xiangshan County Catering Association and Xiangshan County Tourism Association
IV. Activity details
Activity 1
Launching ceremony of the 18th Ningbo Xiangshan Seafood and Food Festival
Time: November 7th morning
Location: County People's Square
Activity 2
"The most beautiful coast on the tip of the tongue"-Ningbo Xiangshan Seafood and Innovative Cuisine Cooking Competition
Time: November 7th morning
Location: County People's Square.
Activity 3
Tasting activity of "Hairy Fish Banquet" in Xiangshan Baidian
Time: November 7-December 6
Content: Organize Xiangshan accommodation and catering enterprises to carry out linkage preferential promotion activities to attract tourists to stay in hotels and taste hairtail fish.
Activity 4
Free "Tasting Fresh Food" of Xiangshan Special Seafood
Time: November 15th and November 22nd
Location: Shipu Strait Square and Danxi Flower and Bird Market
Content: On-site production and free tasting experience of specific seafood such as fish balls will be carried out.
Activity 5
Award-winning solicitation for short video shooting of "Xiangshan Seafood and Me"
Time: October 15th-November 3th
Location: Online solicitation
Content: With the help of the communication power of Tik Tok, Aauto Quicker and other platforms, online publicity activities of Xiangshan Seafood before and during the festival will be carried out.
activity 6
Xiangshan seafood innovative dishes 3 degrees north latitude city promotion month activity
time: November-December
location: 3 degrees north latitude city
content: Xiangshan seafood innovative dishes, "Sixteen bowls" in four seasons and other promotional activities are carried out in cities 3 degrees north latitude by using media resources.
Activity 7
Promotion activities of Xiangshan seafood innovative dishes in the Yangtze River Delta region
Time: November-December
Location: key cities in the Yangtze River Delta region
Content: relying on Xiangshan seafood catering enterprises in the Yangtze River Delta region, Xiangshan seafood innovative dishes will be displayed and promoted to expand the popularity of Xiangshan seafood.
activity 8
Xiangshan seafood and food experience store evaluation activity
time: October-November
content: the first batch of Xiangshan seafood and food experience stores, which are mainly cities in Xiangshan and the Yangtze River Delta region, were evaluated, and the Xiangshan seafood signboard was further launched.
activity 9
Xiangshan seafood products cloud promotion activity
time: November
content: organize online promotion activities of Xiangshan seafood products at 3 degrees north latitude.
activity 1
Xiangshan seafood tour
time: October-December
content: organize tourists mainly from the Yangtze river delta to come to Xiangshan for tourism and consumption.