Chaoshan is one of the famous snack areas, and many snacks are not only loved by local people, but also popular in other places. Eight Chaoshan snacks have been awarded the title of "Chinese Famous Snacks" at the National Excellent Snacks Variety Evaluation Meeting-"Chinese Famous Snacks Recognition Meeting".

Countless local snacks or dim sum in China were either born out of the court or produced by the people. And Chaoshan snacks, almost all of them are the original creation of Xitianxiang Oyster Baked by the people, and have been circulated among the people. This is determined by the fact that Chaoshan is located in the "corner of the country at the end of the province" in history, far from the national political center, and the commercial society was formed late and the social wealth was not high. A few Chaoshan snacks came by hand: Xitianxiang Oyster Baked, Goose Goose, Elder Sister's Pig's Foot Rice, and Mother's Palace Zongqiu. Which name is not simple and straightforward, and the local flavor is tangy. Chaoshan snacks are rooted in the people. They are not attached to official culture and scholar-bureaucrat culture. Since their birth, they have been spread among the people with a natural attitude, conforming to the natural laws of natural selection. Therefore, we can now taste so many local snacks.

At present, the current situation of Shantou snack market is that the business forms are diverse, the varieties are complete, and the business outlets are mainly scattered and appropriately concentrated, which can basically meet the consumption demand of the local market. In terms of business form, one is a simple take-away shop. It is operated by package stalls, snack bars, snack stalls in vegetable markets and grocery stores. They provide customers with finished or semi-finished products, such as easy-to-carry zongzi balls, shaomai, crystal balls, etc., which can be bought home and eaten now. Meatballs, casseroles, taro casseroles, etc., provide more semi-finished products for customers to take home for processing; The second is the form of take-away food. It is operated by snack restaurants and time-honored snack bars. For example, beef ball snack bars spread all over the city are shops that make beef ball soup, beef ball kway teow and take out beef balls. Time-honored "fragrance" snack bar and "Aixi" dry noodle shop are also this kind of business form; The other is a snack restaurant, which is mainly characterized by selling and eating now. For example, the Chaoshan snack buffet set in China Travel Service Restaurant, with 25 yuan for each person, is free to choose. Chaoxiang City, on the other hand, is a snack supermarket. Nowadays, it is not difficult for local people to get together at home or outside and entertain foreign guests to taste Chaoshan snacks. Although Chaoshan snacks are booming in Shantou, it is hard to find them for foreigners who have never been to Chaoshan. After tasting Chaoshan snacks, many guests in Shantou praised the delicacy of Chaoshan snacks. However, when they want to buy some to take away, they often regret that the store can't provide convenient packaging. In the major supermarkets in Shantou, Cantonese, Shanghai and northern snacks are often seen, but local snacks are rare. However, Chaoshan snacks in Guangzhou, Shenzhen and other cities are often not authentic enough. This shows that the product level of Chaoshan snacks is low, and many operators' ideas are still stuck in the traditional business model of small traders and hawkers, lacking modern marketing concepts, and lagging behind in publicity, packaging and circulation channels, so that it is difficult to break out of Chaoshan, enter foreign markets, broaden business channels and form scale effects. Secondly, most of the time-honored Chaoshan snacks have outdated business concepts, and they are unwilling or afraid to add gold and silver to the old brands. Laoma Gong Zongqiu, such as Laoma Gong Zongqiu, Aixi Dry Noodles, Xiangxiang (White Peach) and other time-honored snack bars, which have won the title of "Chinese Famous Snacks", has the same simple old face, single variety and old management methods. As a result, the sales area is getting narrower and narrower, and some are even unsustainable. How to correctly handle the relationship between inheriting tradition and reform and innovation is an urgent problem for these time-honored brands. "Fuhecheng Beef Restaurant" was a little famous snack bar in the 199s. It mainly sells beef series snacks, such as beef hot pot, beef balls and beef ball kway teow. In order to expand its business and occupy the market, in 1998, the store took the lead in registering a trademark for its name in the State Trademark Office, creating a famous brand. At the same time, it changed its business model, expanded and renovated its storefront, with hot pot in winter and air conditioning in summer. Adopt flexible and diverse management methods such as selling and eating now, taking out food and delivering goods to your door. Due to the market demand, the business is booming. In just a few years, six chain stores have been opened in succession, and one is on fire, becoming the leader of Shantou snack bar. Its business model is worth learning. Chaoshan snacks have only been developed as a category of food in recent years. After continuous excavation, promotion, publicity and promotion by the catering industry, tourism industry and media, the business market has developed steadily and its popularity has been improved. Chaoshan snacks have won the honor for two consecutive times in the top snack competition in China, and so far, eight Chaoshan snacks have won the golden signboard of "Chinese famous snacks". It is reported that in December this year, the third Chinese Famous Snacks Recognition Meeting and the Chinese Famous Snacks Culture Festival will be held in Shantou, and the ninth Chaoshan Food Festival will also be held this year, including our forum "Eating in Shantou Chaoshan Food and the World". These activities will promote the innovation and development of Chaoshan snacks and open up broader prospects for promoting Chaoshan cuisine.

beef balls

beef balls, as a famous Chaoshan snack, have a history of nearly a hundred years in Shantou. Beef balls can be divided into beef balls and beef tendon balls. Beef balls are tender and smooth in taste. Beef tendon balls add some tender tendons to beef, which is a bit chewy. The traditional preparation method is to use fresh beef leg wrapped in meat as the seasoning, remove tendons and cut it into pieces, put it on a big chopping board, use two special square hammer knives (weighing about 3kg), hammer beef ham into a meat paste from top to bottom, add a small amount of snow powder, refined salt, fine fish sauce and monosodium glutamate, and hammer it for another 15 minutes, then put it in a big bowl, add minced square fish, white meat and monosodium glutamate, mix well, and try hard with your hands. It is said that good beef balls can jump up when thrown on the ground. In the past, beef balls were all made by hand, so it may be possible to perform this performance. Because they are all operated by hand, the cost is higher than that of the mechanism. After the appearance of the pill machine in the early 198 s, the traditional way of making pills by hand became increasingly rare. With the increasing demand of foreigners and old Shantou people who come to Shantou to taste the hand-beaten beef balls that can still play high when they fall to the ground, this makes the delicious hand-beaten beef balls reappear in the rivers and lakes. When eating, use the original soup and beef balls to boil to the initial boiling point (the water should not be too boiling when cooking, otherwise the beef balls will not be smooth), add proper amount of monosodium glutamate, sesame oil, pepper and celery, and serve with sand tea sauce or Chili sauce. Many people eat beef balls dipped in Chili sauce, but it is the most authentic to dip in the local specialty sand tea sauce. Beef balls can also be roasted and eaten. When barbecuing, cut the beef balls in half, spread the sauce and honey and bake them until they are cooked.

Ping Pong Guo

Ping Pong Guo is a special food in Rongcheng District, Jieyang City. Generally oblate. Bare skin is translucent, which is made by soaking glutinous rice, grinding it into pulp, cooking it, and adding a small amount of white sugar to knead it to make the skin soft and thick. White sugar, sesame seed, peanut seed, betel bran and onion bead oil are used as stuffing. The origin of its name: Penang bran is made of glutinous rice, which is fried for an inch. When the rice is fried, the husk will expand, and then "crackle" will ring, just like the sound of table tennis beating. With the help of this "crackling" sound, it was named "Ping Pong", which was very vivid. In 1997, it was recognized as "Chinese famous snacks" at the first national recognition meeting of Chinese famous snacks. "Table tennis box" is the most famous one produced in Jieyang. At present, "Ping-Pong Tree" is mostly produced by semi-mechanization, and the finished product can be preserved for three to six months without using preservatives, which not only improves the output, but also is convenient to carry, and the packaging is exquisite and elegant, which is deeply loved by tourists.