1. Learn Taobao rules. Before opening a store, I suggest that the subject and other novice sellers take a few days to read the Taobao rules completely, just like entering a shopping mall to open a store, you must first understand the rules of the mall.

Taobao rules official website address: /index.htm 2. Understand the conditions for opening a store. You must be 18 years or older and have your own ID card. An ID card can only open one online store. 3. Hardware preparations for opening a Taobao store: computer, mobile phone, bank card,

Camera Computer: You need to be able to access the Internet for simple picture processing Mobile phone: You can accept verification reminder text messages Camera: High pixels can take detailed photos Bank: You need to open an online banking Taobao account Alipay account Taobao account name should have a certain representative meaning 4.

To register a Taobao account, click Free Registration in the upper left corner of www.taobao.com, and then complete the filling in according to the prompts: Pay special attention here that once the member name is set successfully, it cannot be modified.

In addition, Taobao accounts and Alipay accounts are universal.

5. Taobao store application to enter the Taobao homepage, log in to the registered account, and then click "Seller Center - Open a Store for Free" in the upper right corner. There are two options: personal store and corporate store.

Generally, after we choose to open a store personally, there will be a store certification. This situation will occur. At this time, we need to perform Alipay real-name authentication. We click "Continue Authentication" according to the prompts to enter the Alipay real-name authentication page. Click and proceed with the identity according to the page prompts.

Information authentication, bank card authentication, document review (front and back of ID card + hand-held ID card), after these contents are submitted, what is waiting for us is review.

After the review is completed, you will see that Alipay's real-name authentication has passed. At this time, we will start the store authentication. Click on Verify Now, then fill in your true information according to the reminder, and then wait for manual review. Generally, the review can be completed in 1-2 days.

At this time, our store was officially opened.

The above mainly talks about the basic preparations for opening a store, and the following focuses on how to select products and judge whether the products can be made.

6. How to select products? The difference between Taobao and physical stores is that product selection training is very important. Taobao is a super market with tens of millions of different products. As long as you have the ability to continuously find good-selling products, you can make money quickly.

Many sellers study various technologies every day, but in fact they can't make a few orders. That's because their product selection skills are not up to par.

The essence of product selection is to choose products with high traffic and low competition.

So I have emphasized in many answers that when you want to make a product, the first thing is to judge whether the product can be made. What you need to have is the ability to make this judgment.

Using data analysis to select products requires the help of a business consultant. For example, if you want to sell headwear, go through "Business Consultant-Market-Search Analysis", enter "headwear", and then follow the search ranking. Note that this is one day's data.

(It will be more accurate) Copy the keywords searched on the first 5 pages into the Excel table: ? The words pasted in some of the data screenshots need to be filtered out. The words whose search popularity and the number of online babies need to be filtered out are greater than 0.5.

(The screening criteria are determined according to the specific category) If the reference value of the competition degree is 0.5 or less than this value, it is generally not recommended. Here, we are just preliminary screening based on the degree of competition.

If the competition level of your product meets the requirements, then take a look at the mall click ratio, which represents the difficulty of category competition.

A larger share means more Tmalls. If there are more Tmalls, the market and competition will be bigger.

If the product you want to make has a very high proportion of clicks on the mall, it is not recommended to enter again. I suggest that the proportion of the mall should not exceed 60%. Of course, specific categories must be analyzed in detail.

Through these data, we can roughly understand the market situation and see if there are any market segments that we can still enter now, how many competitors there are, and how big the current market is. To understand more, we will not blindly enter a highly competitive field.

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In addition, let’s talk about three product selection directions. 1) More subdividing such as the above-mentioned headwear products. Headwear is a very large market. We can find some more subdivided markets, such as: segmenting people’s styles according to festivals.

Segment 2) Unconventional and unpopular markets are relatively difficult to find. You need to constantly discover new opportunities in life. Life is business.

For example, a seller I met before is mainly in the film and television equipment industry. He started doing it in 2017 and now has annual sales of tens of millions.

However, this category has relatively high threshold and professional requirements.