As the saying goes, getting up early is unprofitable and difficult. Many stars in the entertainment circle have begun to target the "catering industry". Is it necessary to promote traditional food culture? Of course not. They just want to use their position to win more benefits for themselves. These four reasons are clear at a glance.

Reason one: Take precautions, the stars are planning for the future.

In the entertainment circle, "feng shui turns around" is a very common phenomenon. There are very few stars who can always be popular. In this era of traffic supremacy, stars can instantly become popular, but it is extremely difficult to maintain their popularity. Especially nowadays, the entertainment circle is dominated by young "small fresh meat". A star only needs a TV play to be famous. But when this trend fades, when the stars get older, their value gradually weakens and their resources become less and less, what should they do in the future?

The second reason: the threshold of the catering industry is low, and stars are easy to do.

Therefore, in the entertainment circle, most stars have their own sideline besides acting and shooting variety shows. Some people are keen on investing, while others are keen on directing themselves. In short, they have various sideline businesses. However, just because a star can act does not mean that he can operate. Every year, many stars go bankrupt because of the failure of business investment, and such examples abound. Compared with other industries, the entry threshold of catering industry is lower, which is very suitable for stars as a sideline, and it doesn't need stars to spend too much thought.

Reason three: pay less, but the return is considerable.

Stars don't need to be familiar with the catering industry. They just need to promote themselves. They can completely package their catering business to other teams, but the income they earn is considerable because the stars bring their own traffic. When fans hear that the star has opened a restaurant, most of them will come to join in. Compared with other restaurants in the same industry, star restaurants are often more popular, with a larger flow of people and better income.

Reason four: considerable profits and small risks.

Stars' restaurants are relatively profitable. Many fans join them just for fun. They go for the stars, not for the taste of the restaurant. Even if the price of a restaurant opened by a star is higher than that of an ordinary restaurant, there are still many fans who will pay the bill, which is also the advantage of a star restaurant. Don't worry about bad business and low risk.

Therefore, more and more stars are aiming at the catering industry, such as the hot pot restaurant in Joker Xue, Xianhe Village in Michael Chen, the small town story in Yuyan, Eddie Peng Yuyan, the hot pot master in Ceng Zhiwei, and the phoenix restaurant in Nicholas Tse. Obviously, these star hotels have achieved a very good crowd effect in the early stage, and they were very popular as soon as they opened.

The disadvantages of star opening a restaurant;

Restaurants run by celebrities are indeed very profitable, but they also highlight many social problems. The sanitary conditions and ingredients of many celebrity restaurants are not guaranteed, so every once in a while, some celebrity restaurants have problems, and there are many examples of rollover, such as a cup of milk tea in Angelababy, 50 yuan, and the design of a hot pot restaurant in Rui 'an is accused of plagiarism.

As the saying goes, there is specialization in the art. Stars do make money by opening restaurants, but they seldom do so for long. A restaurant can only benefit from traffic in the short term, and it can only last for a long time by taste and service. Here, I also advise the stars to "leave a way out" for traditional restaurants and stop blindly following the trend. What do you think of this? Welcome to leave a message in the comments section.