In fact, there are many self-media outlets for cooking, but around 20 14, when the food number was still a fresh battlefield, most of the original food numbers of the first generation did not have detailed original output, and most of them were copied, and they were all those back-and-forth recipes, lacking new ideas.

With the formation of a family after 1990s and having children, the demand group for going home for dinner is growing, and cooking at home is also a healthy fashion pursued by urban youth. The big track of food, backed by the 2 trillion market, has unlimited business opportunities. Qiu Xiao, the current manager of Caicai Food Diary, realized this with his keen sense of smell as a media person.