In 216, the number of outbound tourists from China reached 1.22 trillion, an increase of 4.3% over the previous year; The consumption of outbound tourism was US$ 19.8 billion, up by 5.1% over the previous year. China has become the world's largest outbound tourist market, the largest outbound tourist consumer and the largest overseas student exporter, and the demand for consumption abroad is growing.
One of the manifestations of China people's consumption abroad upgrade is the rapid growth of hotel and catering consumption, which is mainly due to the fact that China people used to travel mainly with groups, but now the proportion of free travel has increased significantly. China people's outbound travel demands more and more relaxation and in-depth experience of local culture and food.
from the consumption destination, China people's outbound consumption is mainly concentrated in Asia, Europe and America. Judging from the characteristics of consumers, consumption abroad is dominated by women aged 2-3 and men aged 3-4.
According to the data released by the Hong Kong Tourism Board, the number of mainland visitors to Hong Kong has climbed from 2.36 million in 1997 to more than 42.77 million in 216, a 17-fold increase in ten years, which is equivalent to one third of the total number of outbound tourists in China, and one in every 3 people in China's 1.3 billion population visited Hong Kong last year.
in the past p>2 years, Hong Kong's tourism has experienced great changes. After the return of Hong Kong, the travel to Hong Kong has gone through five periods: 97 to 22 was the embryonic period, with wealthy group tours as the mainstay and fewer tourists; 23 -5 was the development period. After SARS, Hong Kong tourism ushered in a small climax, and the opening of Hong Kong Disneyland attracted a large number of tourists to visit Hong Kong. 6-8 is the peak period, and the outbound travel craze is coming. As the most convenient and economical destination, Hong Kong has become the first choice for outbound travel. In 29 -14, the overheated group tour in Hong Kong caused a series of problems, and the flood of low-priced groups led to the decline of Hong Kong's tourism experience. In 15-17 years, the market returned to rationality, and the growth rate of the number of people visiting Hong Kong slowed down, even declined for a time. However, the consumption of traveling to Hong Kong was upgraded to buy a deep tour from buy buy and experience Hong Kong culture.
Young people are more astute and picky when spending, and belong to expert consumers. Growing up in the era of Internet information, they receive a lot of fragmented information every day, have their own personality and opinions, are used to making decisions according to their actual needs, and do their homework before consumption. Although this does not mean that young people will not consume impulsively at all, at least irrational blind consumption has been drastically reduced.
Comparing the consumption structure of tourists visiting Hong Kong in 213 and 217, it is found that the consumption structure of tourists has also changed from frugality and shopping to increasing spending on hotels, tourism services, food and entertainment projects. Before traveling to Hong Kong, the biggest expense was shopping, accounting for more than 3%. Now, the biggest expense is hotels, food and fun projects.