Through the promotion activities of the Double Ninth Festival supermarket, I express my deep blessing to my old friends.
Second, the theme of the event
Chrysanthemum products are still good, with strong feelings; The Double Ninth Festival shows deep respect for the elderly.
Third, the activity time
The promotion time is nine days before and after the Double Ninth Festival, that is, September 26th to June 10 and June 14.
Four. Activity content
1, Double Ninth Festival, Jinjia.
During the (1) activity, anyone who has shopped all over 99 yuan in this supermarket can get a pot of kumquat at the service desk with the receipt.
(2) During the activity, the supermarket will ask medical staff to help middle-aged and elderly people measure their blood pressure for free.
(3) During the activity, all elderly consumers over 66 can get a beautiful gift from the supermarket.
2, visit Chongyang, good gifts continue.
During the Double Ninth Festival, a beautiful gift will be given every time you shop in 99 yuan; Full 198 yuan, send a face value 50 yuan shopping voucher; Send a shopping coupon with a face value of 100 yuan over 297 yuan, and so on.
3. Send true feelings to the health of the elderly and lucky old people.
During the (1) activity, the former 10 elderly customers over 66 can get a reward card and a gift from the supermarket every day.
(2) During the activity, elderly customers who celebrate their birthdays can get a longevity noodle and a birthday cake from our supermarket.
Business activity planning for Double Ninth Festival II. activity theme
Chrysanthemum products are excellent and have strong feelings.
Second, the activity time.
20xx year x month x day
Third, the atmosphere of the store.
1. In order to match the atmosphere of the Double Ninth Festival, a large chrysanthemum flower bed was placed outside the main entrance, and a banner with the theme "Chrysanthemum is the most important, love is powerful-Chrysanthemum Appreciation Meeting in ——XX Shopping Mall" was hung between two columns outside the door.
2. Stack a large "Chongyang Cake" with a small decoration "lamp" at the entrance of the main entrance, which means "climb higher step by step".
3. Post the flag with the theme of Double Ninth Festival in the store.
4. Put different kinds of precious chrysanthemums in a conspicuous position on each floor for people to enjoy.
The fourth is the way of activity.
(1) Activity background
The Double Ninth Festival is also the "Old People's Day" in China. In recent years, the Double Ninth Festival has gradually set off a "reunion wind". Going home to talk with parents and going out with parents who have worked hard all their lives have gradually become the most special gift for parents on the Double Ninth Festival. Therefore, this plan mainly plans activities from the perspective of filial piety and family happiness.
② Activity content
1, "Warm autumn" high-end clothing sale
During the event, the shared space on the first floor will be set up for the sale of elderly clothes.
2. "Happy September 9th, good drama every day" theater special performance.
During the activity, the theater affiliated to the mall has wonderful performances every day, and provides a family package of 1 for four times, and gives 1 plate of snacks to every family who orders the package.
3. The whole audience held the activity of "Visit the Double Ninth Festival, and the good drama will not stop".
During the activity, customers who shop in shopping malls and spend more than 100 yuan in department stores will receive exquisite gifts; Customers in department stores full of 300 yuan will get coupons worth 50 yuan. Customers in department stores full of 600 yuan will get coupons worth 100 yuan, and so on.
4, health care products, jewelry "shopping for happiness"
In health care products and jewelry stores, a "shopping happiness" activity will be launched, that is, an amulet or Chinese knot will be presented to customers who buy health care products and jewelry in the mall during the activity, so as to bring peace and good luck to every customer and their families who shop in this mall.
5, free express, caring service
Shopping malls continue to provide excellent and caring services in the past. If you shop all over 600 yuan, you will get free express service. If you are not in 600 yuan, you can pay the courier fee according to the market price, and you can also get the courier service. Pass on the love of Chongyang for children whose parents are in other places. (This policy and the third policy cannot be enjoyed at the same time)
Verb (abbreviation for verb) plans activities specially.
Chrysanthemum is the most important, and teachers' morality is the highest ——99 Chongyang Chrysanthemum Appreciation Painting and Calligraphy Club
Activity method:
1) On the day of the Double Ninth Festival, 30 calligraphy and painting lovers among the retired teachers in this city were invited to watch the precious chrysanthemums on display in the store and splash ink on them in the customer reception room on the eighth floor. First, second and third prizes were awarded for their paintings and calligraphy works, and prizes and entry gifts were distributed to all the contestants. All the paintings and calligraphy works were exhibited in the shop for a week.
2) Choose 9 enthusiastic old teachers from 30 retired old teachers as "integrity supervisors" in shopping malls to supervise the integrity management of shopping malls.
On the one hand, this activity followed the tradition of climbing the chrysanthemum on the Double Ninth Festival, on the other hand, it also showed the corporate image of "respecting teachers and emphasizing morality and prospering business with literature".
Intransitive verb media plan
1, advertising fee
Television station:
Morning and evening papers:
Leaflets:
Double Ninth Festival Business Activities Planning 3 I. Theme of Double Ninth Festival Activities
Chrysanthemum products are excellent and have strong feelings. Courtesy and respect for the old send warm, send health.
Second, the activity time of the Double Ninth Festival
20xx year x month x day
Third, the atmosphere of the Double Ninth Festival restaurant.
1. In order to match the atmosphere of the Double Ninth Festival, a large chrysanthemum flower bed was placed outside the main entrance, and a banner with the theme "Chrysanthemum is the most important, love is strong-enjoy chrysanthemums in XX restaurant" was hung between two columns outside the door.
2. Stack a large "Chongyang Cake" with a small decoration "lamp" at the entrance of the main entrance, which means "climb higher step by step".
3. Post the flag with the theme of Double Ninth Festival in the restaurant.
4. Put different kinds of precious chrysanthemums in a conspicuous position on each floor for people to enjoy.
Fourth, the background of the Double Ninth Festival activities
The Double Ninth Festival is also the "Old People's Day" in China. In recent years, the Double Ninth Festival has gradually set off a "reunion wind". Going home to talk with parents and going out with parents who have worked hard all their lives have gradually become the most special gift for parents on the Double Ninth Festival. Therefore, this plan mainly plans activities from the perspective of filial piety and happy families.
Verb (abbreviation of verb) Double Ninth Festival activity
Activity 1:
"Love is warmth and autumn" is a special sale for the elderly. During the event, the restaurant prepared a set meal suitable for the elderly, and you can get a discount when ordering the set meal.
Activity 2:
The Double Ninth Festival offers dishes suitable for the taste of the elderly, which is a good time for health preservation in autumn. The old store has launched health care products and various Chongyang packages.
Activity 3:
1. On the day of the Double Ninth Festival, nourishing soup will be presented to the elderly over 60 who have dined.
2. Guests who celebrate their birthdays on the same day will get a longevity noodle and birthday cake or their valid certificates.
Activity 4:
Hold the Centenary Banquet. All elderly people over 60 (with valid certificates) can enjoy the Double Ninth Festival Package in 99 yuan (only 100 people), while stocks last. There were folk music, face-changing and lion dance performances.
Activity 5:
"Double Ninth Festival" special offer.
Health wine, health products, health food.
Other articles for the elderly, etc.
Sixth, the media planning of the Double Ninth Festival.
1, hard and wide: Wednesday evening news 10 half color, Thursday express half color.
2. Soft-text broadcasting: specially planned activities invite the media to participate and publish soft-text.
Business activity planning of Double Ninth Festival. Activity time:
65438+ October xx 65438+ October xx
Second, the venue:
Xx hotel
Third, the theme of the event:
In the autumn season, Chongyang is full of flowers, healthy and healthy, knowing your parents' kindness. In China, the Double Ninth Festival has been designated as the "Festival for the Elderly" by the state, which means both festivals and the elderly. Therefore, the theme of the activity should reflect the concern for the elderly, that is, to publicize health and appeal for health, and combine with the traditional customs of the Double Ninth Festival, so the theme of the activity especially embodies "the elderly", "golden autumn" and "chrysanthemum"
Fourth, the purpose of the activity:
1. Publicize the fine traditional virtues of respecting the elderly of the Chinese nation;
2, by organizing employees to visit the elderly in nursing homes, advocate the whole society to pay attention to empty nesters and the elderly. Establish a responsible corporate image of xxxx Hotel;
3. Through the hotel activities, more people can experience the healthy food of xxxx Hotel.
Verb (short for verb) activity:
1. Health and wellness lecture: The Double Ninth Festival is a festival for the elderly in China. Paying attention to the elderly and health has become a social theme. Hold health talks, combine hotel health food, invite health experts to give lectures on the spot, carry forward the fine traditional virtues of respecting the elderly, promote the hotel food health concept, and establish a healthy image of the enterprise; After the lecture, Bao Tong Healthy Lunch will be held. The menu will focus on recipes suitable for the elderly, women and children. You can freely go on stage to express your blessings to your loved ones or order songs on the spot. Shoot the whole event site and make CDs for the guests; ; At the same time, a simple stage and sound system are set up, and the host is equipped to sing "Double Ninth Festival" (original song: Hang Tianqi/Liu Huan) on behalf of the hotel. Live singing the song "The most beautiful but sunset red"; At the same time, guests are free to go on stage to express their blessings to their loved ones; The whole event was filmed and a CD was made for the guests.
2. Organize employees to visit lonely elderly people in nursing homes, help them clean up, chat with the elderly, perform programs for the elderly and invite Yuncheng TV and other news media to broadcast them.
3. Arrange a chrysanthemum exhibition at the entrance of the hotel, contact three large seedling bases, and invite experts to design and decorate the entrance of the hotel as a large chrysanthemum exhibition place for people to visit and enjoy, so as to enhance the festive atmosphere. Through the chrysanthemum and scenery in the park, as well as the functional division and explanation, guests can deepen their understanding of xxxx Hotel.
4. On the day of discount, entertainment items are half price; Double Ninth Festival, collecting and sorting out dishes suitable for the taste of the elderly, is a good time for health preservation in autumn. The hotel has introduced good health products and various double ninth festival packages. On the day of the Double Ninth Festival, a nourishing soup will be presented to the elderly over 60 years old. Guests who celebrate their birthdays on the same day will be given a longevity noodle with valid documents. The special room for the Double Ninth Festival will be launched, and the old-age voucher will be given xxx yuan/standard room/night (limited to full occupancy), and a fruit bowl will be given to each room). Married couples can get a honeymoon suite for one night with valid certificates such as marriage certificate, limited to 10 pairs.
Six, sales strategy:
The sales department contacts the local provincial and municipal bureau of retired veteran cadres, civil affairs bureau, enterprises and institutions to recommend Chongyang activities and organize mass tourists; At the same time, it also receives scheduled individual customers. One-night one-day package: RMB xxxx, including one-night deluxe double room, two breakfasts and two lunches buffet, including health talks on the day of the Double Ninth Festival and Bao Tong Chrysanthemum Exhibition. Guests can ask the hotel to change the room type according to actual needs, but they must make up the difference. Enjoy a 10% discount for more than 5 group tickets; You can enjoy a 20% discount if you exceed 10.
Seven, advertising copy:
1, TV: golden autumn is like a flower, healthy and healthy, knowing your parents' grace, xx Yuncheng xxxx Hotel "golden autumn? Bao Tong? Chongyang officially opened the filial piety hotline: 0359-xxxxxxxx.
2. SMS: xx Yuncheng xxxx Hotel "Golden Autumn? Bao Tong? The "Chongyang" activity was officially launched on June xx 10. Bao Tong likes chrysanthemums, shows filial piety to the elderly, and feels the health and well-being of Bao Tong.
Eight, Double Ninth Festival restaurant atmosphere
1. In order to match the atmosphere of the Double Ninth Festival, a large chrysanthemum flower bed was placed outside the main entrance, and a banner with the theme of "Chrysanthemum Appreciation in the xx Restaurant" was hung between two columns outside the door.
2. Stack a large "Chongyang Cake" with a small decoration "lamp" at the entrance of the main entrance, which means "climb higher step by step".
3. Post the flag with the theme of Double Ninth Festival in the restaurant.
4. Put different kinds of precious chrysanthemums in a conspicuous position on each floor for people to enjoy.
Business activity planning for Double Ninth Festival. Activity background
Traditional folk festivals are rich in educational resources and cultural connotations, and they are important cultural carriers to carry forward and cultivate the spirit of the Chinese nation. Protecting and developing traditional folk festival culture is an important way and means to revive traditional culture.
The traditional festival of food culture inherited by the Double Ninth Festival is developed on the basis of ancient sacrificial ceremonies. Out of respect for the gods, before the festival comes, people will prepare all kinds of delicious food for them according to their hobbies, and after the sacrifice, people will share a delicious meal. In that era of lack of food and clothing, festivals almost became the only time for human beings to inherit the beautiful food culture. This situation was particularly obvious in the Tang, Song, Yuan, Ming and Qing Dynasties when hedonism prevailed. Therefore, whether it is the first day of the first month or the fifteenth day of the first month, in addition to its uninterrupted inheritance of ancient spiritual civilization, behind the luxurious ceremony, it still retains considerable material civilization for mankind. Unique holiday food customs such as Chongyang Cake and Chrysanthemum Wine are many banquet dishes that Jackie Chan matches. They are all developed on the basis of large commemorative recipes such as Chongyang Rice, and are used to worship gods and ancestors. Protecting traditional holiday diet is to protect the essence of traditional diet culture.
Second, the purpose of the activity
In order to arouse people's awareness of the protection of traditional festivals in China, and further make customers interested in the profound food culture of our nation. Traditional festival culture is a national thing, and it is a culture created and enjoyed by a nation. This kind of culture will naturally form a kind of national cohesion, with aesthetic feelings and interests, and its spiritual influence is enormous. China people are from China because they have these things to package us. Therefore, this activity is specially planned. Enrich our hotel's food and cultural life, and provide customers with a set of high-grade double ninth festival cultural food feast.
Third, the theme of the event.
Taste chrysanthemum cake, drink chrysanthemum wine, be dogwood Pei and be a gourmet.
Fourth, the concept of food festival activities
(1) organizational structure
Organizer: xx Hotel
Organizer: xx Hotel
Co-organizer: xx Fresh Market
Special guests: Teacher xxx, Teacher xx.
Participating groups: all customers
(B) the concept of theme activities
1. Determine the characteristic orientation of this food festival.
2. Simple and grand opening ceremony
3. Choose "Food Messenger" in this activity.
In order to improve the quality of the service staff in this restaurant, a unique "gourmet messenger" competition will be held during this food festival. The teams participating in this year's food festival recommended 1 beauties to participate in the selection of "Food Messengers". On the opening day, a meeting will be held to publicize it. During the food festival, canvassing activities were carried out among the participating teams. Performed at the closing ceremony of the food festival and served as a judge.
4. The dishes during the activity are free for customers to enjoy.
5. Closing ceremony
Verb (abbreviation for verb) source of funds
This activity is sponsored by xx Hotel.
Sixth, the form of publicity.
Focus on promoting the food culture of the Double Ninth Festival, and display food varieties and well-known foods. Publish advertisements and special reports in the main media of the hotel in stages; Hanging colorful flags, banners, advertising balloons, billboards, etc. At the food festival; Publish food festival publicity materials and distribute them to tourists and related organizations free of charge; Set up large-scale projection on the space frame of the venue, and continuously play corporate promotional videos.
Seven. Time and place of activity
Activity time: 8: 00-13: 00 on xx, xx, XX.
Venue: Outdoor Plaza of xxx Hotel