In people's traditional ideas, museums have always been regarded as sacred places for placing rare and precious art treasures. However, in modern times, with the popularization of knowledge and the needs of mass education, the museum has been extended from a single collection place to a place with multiple functions such as displaying collections, disseminating information, imparting culture and leisure and entertainment. Visitors to the museum have also turned from the elite to the general public.

product strategy is a product combination strategy that enterprises provide consumers with various brands, varieties, specifications, styles and characteristics according to the needs of the target market. By the end of June 218, "Forbidden City Taobao" sold 274 kinds of goods, which were divided into six categories: Forbidden City dolls, lifestyle products, study books, hand-books, palace ornaments and bags, and the highest monthly sales volume of each product could reach more than 1, pieces.