First of all, the Zibo municipal government seized and caught this wave of traffic. When the barbecue in Zibo became popular, the local government responded quickly. It immediately held a press conference while the iron was hot and took advantage of the situation to draw up the barbecue season in Zibo from March to November every year. It opened a one-stop service of "eat, live, buy, entertain and travel" in Zibo, and carried out various special activities around the business card of Zibo barbecue, which made the business card of Zibo barbecue brighter and brighter.

Secondly, the barbecue in Zibo has brought the fireworks back to the world, which is mainly reflected in the fact that the barbecue in Zibo has the characteristics of being full and the price is close to the people. Small mazar, small stove, shallots, biscuits, garlic hot sauce and small beer will make you feel in place immediately.

Thirdly, Zibo BBQ caught the college students in this publicity, giving Zibo BBQ a fresh, youthful, sunny and healthy atmosphere, which also made Zibo BBQ a very special reason for people to chase.

Finally, I have to talk about the efforts made by the local functional departments in Zibo. The local government in Zibo has done a lot of work in terms of security services and market supervision, which also makes foreigners feel comfortable when they come to Zibo for barbecue, and makes them feel that their rights and interests are guaranteed.

Zibo barbecue will definitely add fuel to the fire, and more people are welcome to come to Zibo for barbecue.

After the barbecue in Zibo, some bloggers from other cities visited the store, and their words felt a little sour. I don't think it's necessary. Qilu is a place with a rich cultural background. We should also understand the truth that a hundred schools of thought contend and let a hundred flowers blossom. What's more, it should be "Hello, I am good, we are all good"! !

in the history of China, Zibo, Shandong province, was once the capital of Qi, the "Seven Heroes of the Warring States", and the birthplace of Qi culture. Zibo is also one of the earliest industrial cities in China. It was once one of the most important industrial centers in Shandong Province and even the whole country, with rich industrial culture.

It is difficult to verify the origin of Zibo barbecue, but it is said that Zibo barbecue originated from a small vendor named "Zhouji" in Qianlong period of Qing Dynasty. On the road outside the south gate of Zibo, he pioneered the method of baking mutton kebabs with tofu skin and charcoal fire, which won the local people's love and reputation. Later, this barbecue method gradually spread and became a unique food culture in Zibo.

The explosion of barbecue in Zibo did not happen overnight, but gradually exploded after many times of network communication.

A blogger released a video about "How to Eat Barbecue in Zibo", which attracted a lot of fans' attention and pursuit. Netizens planted grass one after another and kept punching in, making "Zibo Barbecue" more and more popular.

The owner of a barbecue restaurant said that in the past month, there was a long queue outside the restaurant every day. Especially on weekends, at least 1, skewers are sold every day. Many guests visit Zibo's scenic spots around when they are full.

Since March, the search volume of local "barbecue" keywords in Zibo has increased by over 37% compared with last year. The search volume of the keyword "Zibo BBQ" on the whole platform increased by over 77% year-on-year. As the first choice for midnight snack, "barbecue" has become the category with the highest local late-night orders.

what's the difference between barbecues in Zibo?

Different from other places, Zibo is one of the few cities that keep independent small-scale pure charcoal barbecues with smoke.

The standard three-piece set of cookies, shallots and small stoves makes "cookies roll everything" a new trend in the barbecue industry.

each table will be equipped with a small stove as standard, and the kebabs are not very cooked when they are served, so diners need to bake them on the small stove for a while. Wait until the grilled kebabs are greasy, use a packet of cookies, scoop the meat off the skewers, add shallots, and then sprinkle with your own spicy sauce and other dipping materials to eat.

regardless of the taste, this process is already mouth watering.

Sun Xiaorong, an expert member of the China Tourism Reform and Development Advisory Committee, said that it is this barbecue style in Zibo that fits the young consumers' pursuit of traditional lifestyle and "local culture", and the spread of social media has triggered a "phenomenal" consumption trend.

Turning urban "flow" into "reserve"

The editor thinks that compared with the past, Zibo has grasped and grasped this opportunity more quickly, regularly, systematically and professionally. On the one hand, increase positive publicity, on the other hand, improve supporting services.

judging from the related videos of "Zibo BBQ", the professionalism of shooting and the meticulous planning have made this fire explosion traceable.

On March 1th, the Information Office of Zibo Municipal Government organized a press conference, which made it clear from the government level that the article "Zibo BBQ" should be done well.

at the same time, various departments have also taken action quickly, making efforts in transportation, public security, sanitation and supporting facilities.

The business department held the first "Golden Furnace Award" recommendation activity for famous barbecue shops in Zibo to guide the barbecue shops to operate in a standardized way; In terms of public security, we will guard the "Zibo barbecue" in the fireworks by constantly increasing patrol prevention and other measures; Market supervision departments guide and standardize operations in an orderly manner, and effectively avoid the emergence of high-priced customers and false propaganda; The cultural tourism department will further promote the cultural tourism industry in Zibo, and promote the integrated development of barbecue and tourist attractions in Zibo ...

Zibo will also launch a series of serial games, set up barbecue associations, publish barbecue maps and hold barbecue festivals, and plan to hold the Zibo Barbecue Festival around May Day, and make March-November as the "Zibo Barbecue Season" every year.

"If we just play the single item of' Zibo BBQ', the gust will soon pass. The life cycle of the' online celebrity phenomenon' is very short. " Sun Xiaorong believes that whether the popularity of barbecue in Zibo can be sustained depends on the modernization process and civilization degree of urban development, which is embodied in whether public services such as consumption environment, business environment and development environment are matched, whether supervision is in place, and whether the ability to cope with crises is flexible.

Sun Xiaorong said that online celebrity phenomenon is sporadic, but for the marketing of city brands, the "out of the circle" of a certain product or phenomenon is a rare opportunity. Zibo should not only further consolidate the reputation of Zibo barbecue, but also take Zibo barbecue as a link to answer the potential question "What else is there in Zibo" in consumers' minds, so that "Zibo's good products" from all walks of life can "go out of the circle" with Zibo barbecue, so that more "local culture" in Zibo can be transformed into formats, products and scenes that consumers can experience, especially Zibo barbecue can further improve and support the night economy and weekend leisure, and the vitality of the city can be realized.