At this appearance, Wang Jing also disclosed the core data and business strategy of 7FRESH for the first time. According to reports, JD.COM Qixian can achieve profitability after opening for an average of 1.5 years. The efficiency of new stores is three times that of offline supermarkets, and online orders account for 4%; At the same time, there are 5,-8, SKUs in a single store, and fresh food accounts for over 7%.
He also mentioned that 7FRESH will implement the "3+3 strategy" of three key strategies and three core capacity building. The first is to optimize the strategy. 7FRESH will optimize the original sector, concentrate resources and capabilities to achieve profitability, including JD.COM Qixian Food Fresh Supermarket and JD.COM Fresh. Nandu reporter noticed that the APP of 7FRESH has been renamed as Qixian Supermarket, but the original 7FRESH element will still be retained in the Logo.
in terms of innovation strategy, in addition to the existing supermarket formats, 7FRESH will also launch innovative supermarket formats, including seven fresh life formats for community small supermarkets and seven mixed formats for food retail that provide convenient and high-quality solutions for three meals a day in areas where office people are concentrated.
in addition, in the collaboration strategy, 7FRESH will cooperate with offline retail enterprises in depth, including technology, supply chain and OFC (including online operation, integrated marketing, format planning and innovation, and operational optimization).
around the three strategies, 7FRESH focuses on building the capabilities of technology center, supply chain center, format planning and operation optimization. Wang Jing said that 7FRESH will continue to promote the vertical supply chain, including global direct mining, key commodities, solutions, exclusive and private brands. In addition, fresh buyers will conduct product grading, customized packaging, derivatives opening, and even planting and breeding through big data analysis and joint origin suppliers.
It is reported that JD.COM Fresh was merged into the 7FRESH business department at the end of last year, which also means that 7FRESH is no longer just a brand of gourmet fresh supermarket, but a unified brand of fresh food business of JD.COM Retail Group.