□ The background of the Shenzhen-Hong Kong Food Festival is to implement the spirit of Premier Wen’s inspection of Shenzhen, further improve Shenzhen’s external development level, strengthen Shenzhen-Hong Kong cooperation, and in accordance with the unified deployment of the Municipal Party Committee and Municipal Government, adhering to the concept of “Learning from Hong Kong and serving Hong Kong”

, further promote the development of Shenzhen-Hong Kong cooperation to a higher level, higher fields, and higher levels, and advocate that Hong Kong people come to Shenzhen to eat with confidence and have fun, so that the "Shenzhen-Hong Kong Food Festival" becomes a topic that Shenzhen and Hong Kong citizens talk about.

In order to promote Chinese food culture and comprehensively build a harmonious, beneficial and prosperous Shenzhen, it adds a strong touch.

□ Organizers: Shenzhen Municipal Party Committee Propaganda Department, Municipal Tourism Bureau, Shenzhen Restaurants, Hotel Chamber of Commerce Catering Industry Association, Hong Kong Catering Association, Shenzhen Commercial Newspaper, Hong Kong Commercial Newspaper □ Co-organizer: Shenzhen ** Advertising Agency Coordinator: General Planning: Planning: Execution

: Time: January 10-January 24, 2006 Location: To be determined □ Concept The basic concept of the Shenzhen-Hong Kong Food Festival is "Learn from Hong Kong and serve Hong Kong". The intention is to use the food culture of Shenzhen and Hong Kong to

To promote the development of Shenzhen-Hong Kong cooperation to a higher level, higher fields, and higher levels, while promoting Chinese food culture, it also caters to the municipal government's policy of "Shenzhen-Hong Kong cooperation integration" and stimulates Hong Kong people's interest in visiting Shenzhen for travel and entertainment.

, shape and vigorously promote the new image of Shenzhen brand at home and abroad, further enhance the visibility of Shenzhen, and create a huge social effect.

□ The theme positioning determines the theme positioning words of "food first, Shenzhen and Hong Kong linkage", and uses innovative forms, novel methods, and multi-party linkage to create an international and beautiful seaside city image.

Taking the "Shenzhen-Hong Kong Food Festival" as the starting point, we will comprehensively build a harmonious, beneficial and prosperous Shenzhen; and create a prosperous and strong Shenzhen tourism market.

It is the icing on the cake for the comprehensive launch of the construction of an international seaside tourism city!

□ Goals The goals of the first Shenzhen-Hong Kong Food Festival are: to innovate ideas in the form of large-scale events, exchange food culture between Shenzhen and Hong Kong, understand national cuisines, and formulate food festival evaluation standards.

This will drive the economic interaction between Shenzhen and Hong Kong to achieve greater success, and actively organize a grand event with Shenzhen and Hong Kong characteristics and the quintessential Shenzhen and Hong Kong cuisine.

□ About Food The first Shenzhen-Hong Kong Food Festival follows the government support and market operation model. The Shenzhen and Hong Kong catering enterprise associations have joined forces to organize a professional and first-class food culture festival. Coupled with the efficient audience of powerful media, it will definitely create a strong

The business atmosphere has formed a food culture brand festival that has caused a sensation in Shenzhen, Hong Kong and even the Pearl River Delta since the reform and opening up of the SAR!

□ Comprehensive booths: 180 standard booths divided into 6 areas 1. 60 Chinese food flavor streets, allowing you to taste delicious food from all over the country without leaving Shenzhen 2. 30 Shenzhen brand areas 3. 30 Hong Kong brand areas 4. Sugar and tobacco

, 20 special areas for wine 5. 20 special areas for food 6. 10 other areas related to New Year’s goods □ Exhibitors include food, New Year’s goods, sugar, tobacco, wine and other food suppliers related to the theme of the food festival, as well as Shenzhen,

Various catering industries in Hong Kong and the Pearl River Delta region.

A number of sponsors will join the exhibition to attract exhibitors.

Activity content settings 1. Tasting Shenzhen and Hong Kong food 2. Exchange of food culture between Shenzhen and Hong Kong 3. Evaluating the top ten most popular brands in the "Shenzhen-Hong Kong Food Festival" 4. Evaluating the top ten most popular restaurants in the "Shenzhen-Hong Kong Food Festival"

5. Shenzhen-Hong Kong Food Culture Special Forum 6. Food and New Year Goods Supply and Demand Fair Food Exhibition The first Shenzhen-Hong Kong Food Festival will hold a week-long catering display, including food craftsmanship, production methods, local characteristics, and food-related foods,

New Year's goods, sugar, cigarettes, wine and other types of food are sold.