Mei Yuanshuai, one of the founders of the China landscape live performance, once said: "If it is only a live performance, then it is impossible to get such a big return for Liu Sanjie. It is precisely because Impression of Third Sister Liu and the closing ceremony of the Zen Temple have brought about the development and extension of the industrial chain, and linked with performances, tourism, catering and other related industries, the influence of live performances will become greater and greater and spread to the whole country.

This sentence also applies to the food and beverage industry. Starting from "China on the Tip of the Tongue", the audience realized that the original carrier for interpreting a city and a region is not only the new architectural landmarks such as the Bird's Nest, the Oriental Pearl, Xiaoman Waist, but also the cultural treasures left over from history such as the Forbidden City, the Great Wall, Terracotta Warriors and Horses, and the Humble Administrator's Garden. Food, as another form of China culture, is profound and meaningful, and may be permeated with the blood of China people.

When traveling, we should first look for local specialties. When we come back from traveling, handwritten letters to relatives and friends are often specialty snacks. The relationship between tourism and food is so close that we always ignore it as a natural form. There are eight major cuisines in China, not including some subtle branches and subcategories. When the appearance of China city tends to be more and more unified, food has become an important element to distinguish regional culture.

A 6-minute documentary tells the origin of Nuodeng Ham in Jeannot-Nuodeng Village, Yunlong County, Dali Prefecture. This quiet small village, once famous for ham, is facing happy troubles. Not only the director Yang of Nuodeng Ham Factory has too many phone calls every day, but even the villagers have found that some people in the village who are called "gourmet gluttons" are sideline travelers.

Ctrip's response after the documentary hit. Com is quite fast. This famous travel website quickly sorted out the famous domestic foods and drinks, and combined with related team tours and free travel products, created food travel routes in more than 20 provinces in China, such as Hainan Lehe Crab, Yunnan Crossing the Bridge Rice Noodles, Shaanxi China Steamed Bun, Inner Mongolia Instant-boiled Mutton and so on. , and launched the online tourism theme of "Travel on the Tip of the Tongue", and interacted with netizens through Weibo. It is reported that since the launch of "Travel on the Tip of the Tongue" in mid-May, the popularity has been steadily rising, and the food routes in Beijing and Lijiang have just formed a group in a few days.

When you come to Beijing, of course you will go to Quanjude and eat Quanjude's roast duck. This year coincides with the 60th birthday of Beijing People's Art Theatre, and all the classic repertoires of People's Art once again meet the audience, including The First Floor in the World, which tells the story of old Beijingers eating. 20 12 3, this classic drama of human art, which tells the story of the tortuous development of the old-fashioned roast duck restaurant "Fujude" from making ends meet to making a comeback, becoming famous in Beijing and then facing bankruptcy, once again won the audience's prolonged applause. However, the butterfly effect caused by China on the Tip of the Tongue did not make the hospital feel sorry that this classic about China people was arranged so early.

As one of the most famous time-honored brands in China, "Quanjude" played a concerto of culture and capital, thus integrating its own brand effect into the cognition of China people. Quanjude has its own museum and art troupe. The drama "The First Floor in the World" has been performed for nearly 500 times. The film "The Old Shop" won the Golden Rooster Award, the Hundred Flowers Award Award and the Huabiao Award, and the investment in the TV series "The First Floor in the World" became the first in the ratings of that year. Nowadays, when people are worried about the lack of vitality of the old-fashioned traditional catering enterprises, Quanjude's cultural road has inspired the industry a lot.

In China, almost everyone drinks two sips of Tsingtao Beer, and the Tsingtao Beer Festival, which opens on the second weekend of August every year, has passed 1 1 year. It is the largest beer festival in Asia, attracting millions of tourists from all over the country every year. Gourmet tourism is a combination of culture and diet. The sense of pleasure on the tip of the tongue is attracting more and more people to swim on the food map, explore and taste the essence of food culture, so as to make food and tourism more full and moving.