The food documentary "China on the Tip of the Tongue" recently broadcast by CCTV has aroused strong repercussions from all walks of life. In China, where "food is the most important thing for the people", eating has always been an eternal topic. The profound food culture created by the Chinese nation in the past 5, years still exudes attractive "fragrance" to attract all sentient beings. For this reason, many entrepreneurs regard the catering industry as the first choice to grab the wealth feast. Of course, the competitive mechanism of survival of the fittest in the market economy is doomed not to make every operator engaged in the catering industry succeed, and only delicious food that can conquer consumers can stand out in the fierce market competition. Today, the reporter will introduce an old-fashioned catering brand with a long history, which combines the four advantages of color, fragrance, taste and health-Gu Li Xiang. By understanding the history and present situation of this brand, I believe it will bring beneficial enlightenment to entrepreneurs who are determined to make a career in the catering industry.

according to the reporter, the history of gulixiang brand can be traced back to the Qianlong period of Qing dynasty. When Emperor Qianlong visited the lake in Shaoxing, Zhejiang Province for the third time, he suddenly smelled a special fragrance. So I asked the ministers around me where the fragrance came from, and the ministers looked for the fragrance. It turned out that it was the fragrance of chicken bones that several children were fighting for. Ganlong was greatly surprised when he heard it, and casually recited the classic quatrain of "Shao wine overflows with alcohol and chicken bones are fragrant", and that night Ganlong personally tasted the delicious roast chicken with fragrant bones. Since then, the reputation of "fragrance in the bone" has spread like wildfire and quickly spread all over the country. The Shaoxing roast chicken shop, which makes roast chicken in bone, is the predecessor of the cooked food chain in bone.