Open LOFTER, click My, click Settings, and click Preferences.

LOFTER is a light blog product launched by Netease in March 2112. LOFTER focuses on providing users with simple, easy-to-use, quality and original blog tools, original communities and quality mobile blog applications.

LOFTER adopted an independent domain name for the first time, with the slogan "Make it interesting and more interesting". Once online, it has been loved by many young artists, photographers and illustrators on the Internet.

Highlights of the platform

1. PGC content output: In 2115, chinese national geography magazine published the first mobile phone photography book "Only My Vision" in China.

2. The young culture in the community is highly aggregated: the super popularity of channels such as Eryuan, Beauty, Handbooks and Food in recent years has promoted the high aggregation of young culture and content in the LOFTER community, and LOFTER is becoming younger.

3. Quality life aesthetics: LOFTER's user groups show their attention to quality life aesthetics in a picture social mode. In LOFTER, life aesthetics is no longer divided by age.

In terms of interest stratification, photography lovers like to explore the photography function of new mobile phones, hand-held lovers share popular brands, and secondary lovers chase hot dramas and popular movies and re-create, etc. Every LOFTER user is insisting on finding and sharing the quality life aesthetics as a LOFTER.

4. Brand linkage: BMW, Audi, Cadillac, Samsung, Kraft and other well-known brands have cooperated with Netease LOFTER in many dimensions.