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The development history of theme restaurants

The first "theme restaurants" appeared in the 1990s.

Its new catering concept and unique decoration allow customers who come to dine not only to taste delicious food, but also to experience a certain cultural atmosphere.

The concept of introducing themed restaurant food courts first started in department stores. Food courts have unique planning and design, unique style of decoration, and try to create a comfortable environment.

Gathering exquisite snacks from all over the world, the varieties are by no means the same. We strive to create local characteristics in each region, and select varieties according to the surrounding environment and local people's eating habits to attract consumers.

After people have gone through the stage from being full to eating well, eating is gradually evolving into a kind of cultural consumption. When tasting delicious food, they begin to pay attention to the cultural atmosphere and personalization of the dining environment.

In order to seek innovation and change, a very popular restaurant format in European and American countries - theme restaurants has quietly appeared. Compared with ordinary restaurants, the theme restaurant is impressive in its dining environment.

It often decorates the restaurant around a specific theme, and even the food matches the theme, creating a warm or mysterious, nostalgic or warm atmosphere for customers, with various themes.

Theme restaurants are a new form of restaurant management in China. What makes people feel deeply about the concept of theme restaurants is that the farther ones are Game on Guangyuan Road, and the nearby ones are newly opened near the east gate of the Air Force Hospital.

The theme of the former is "Educated Youth Restaurant", while the latter is a fashionable comic book group.

There, the rustic decoration of the educated youth reminds diners of the old days. The waiters are all dressed in military uniforms and the private rooms are named after each village.

People immediately fell into the educated youth who went to the mountains and countryside.

The boss's business theme is outstanding, attracting middle-aged and elderly customers.

Most of the items hanging in the restaurant of No. 1 Game Village are items from the time when the third generation went to the mountains and countryside, including green and yellow straw hats, military kettles, Chairman Mao medals, old photos, etc.

The boss has lived in Hong Kong for a long time, and the first thing he did when he returned to his hometown was to open a restaurant like this, for those passing and unforgettable years.

It is understood that restaurants like these for educated youth can be found in some big cities.

But not all theme restaurants can persist. The once-famous Teresa Teng-themed restaurant has been transferred, and the dark restaurants have also quietly retired.

The reason is that some experts pointed out that the most fundamental vitality of a restaurant is the quality of its dishes.

In many theme restaurants, the menu design, interior decoration, and plate design are extremely exquisite, and there are many fancy gimmicks, but they do not put more energy into the dishes.

The beautiful environment is indeed the biggest advantage of a theme restaurant. It can gain popularity in a short period of time. People are often attracted by the restaurant's environment and ignore its dishes. However, this kind of curiosity comes easier and easier to go. When the novelty wears off,

Businesses that rely solely on the environment will become weak.

For theme restaurants, the eye-catching thing may be the atmosphere and environment, but what retains customers is still the taste of the food.

This is an era that pays attention to personalized consumption. Theme restaurants can not only satisfy people's appetites, relax their minds, but also satisfy some customers with special psychological needs. They are obviously a favorable form of competition for the future development of the catering industry.

Based on the experience gained in practice and with the continuous improvement of popularity, merchants have obtained favorable conditions in the development of food courts, further reducing the company's risks.

Make merchants become the most powerful "brand".

An elegant, clean dining environment and a wide variety of delicacies in theme restaurants are what consumers demand from food courts, and they are also the basic commitment of food courts to consumers.

Creation makes most people like to dine in the food court, because in the food court - eating comfortably, eating naturally, and eating happily!

Nowadays, if restaurants want to attract customers, they must provide a new dining experience, including eye-catching entertainment projects, one-time cocktails, unexpected themes, etc.

In fact, some meaningful and weird hotels are quietly becoming popular around the world, such as comic book themes, castle in the sky themes, and toilet themes are distributed all over the world.