The number of fans of the top 7 account bloggers has exceeded10 million, which shows that Tik Tok users prefer food accounts.
Food has a natural attraction to people? Therefore, it has become one of the important content categories of Tik Tok platform.
At present, Tik Tok mainly has four kinds of food:
1. remedial class
The tutorial food video is more like a recipe, shooting the production steps of each dish in detail and teaching users how to make food. The video production cost is low and the operability is strong.
The update frequency will also be accelerated. Just focus on showing you the detailed tutorial? Home cooking? This account itself is like a beautiful cookbook. Although there are no real people, the steps
Careful and good image quality will also attract the attention of a large number of users. Many fans leave messages: collect first and try again when you have time.
Except for the tutorial account? Home cooking? In this way, there are also real people who choose to create personal food IP, such as? Poor cooking? Teach everyone to speak in words while cooking.
Solution and calm grandiose action, self-contained.
2. Explore shops and find special foods.
Another kind of shop exploration, there are generally two communication modes.
One is a pure shop-exploring account, which has a strong regional nature and is generally used to explore the delicacies of the city where the account operator is located, such as? Shopping in Jinan? , the main label is
Jinan eats food and takes you to eat Jinan seriously! ? .
On the other hand, many food bloggers add store positioning to video content to guide users to shop for consumption and tasting.
3 Eat and sow
Eating and broadcasting are very popular on all major platforms. Attract users' attention mainly by eating novel foods or showing their huge appetite.
Mi Zijun, as a leading figure in eating and broadcasting, once said that eating and broadcasting is popular because it is very relaxing to watch others eat, and it will be cured in the process of watching, and some things will be eaten by themselves.
No, watching others eat will give you another sense of satisfaction.
They also have the function of a weather vane. Tell everyone where there is delicious food. As hot as it is now? Wave stomach fairy? .
4 categories of rural life
Most bloggers with rural life as the story background live in the countryside, and the content of video shooting gives people a sense of leisure from material selection to cooking.
Like to be praised? Online celebrity, USA? Li is in her video. In order to make delicious food, older cooking methods are used, and the songs of insects and birds in the background sound are enhanced.
The user's sense of substitution seems to be that he is in it at the moment.
Food is more than that, okay? Eat? It can also heal the mind.